LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
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","iv":"ede0987bb53ac5351983661270646303","s":"2876c38d7e378d69"}