LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
{"ct":"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","iv":"64dd0a48b182e6490fab57c45acb2e67","s":"5136a47a73512f41"}