LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
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","iv":"f547109ec79611261566309c48b4d324","s":"44520a1ac9b27423"}