LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
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","iv":"0a46f971130141200883ff784bc64a28","s":"d479db0df507b9bc"}