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Nov. 19, 2024
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Q&A

Why mobile is a silver bullet for customer care

May 4, 2011

Dave Lewis is chief marketing officer of Message Systems

 

By Mickey Alam Khan

The most obvious advantages of mobile are immediacy, intrusiveness and interactivity – all crucial in a customer-care context, according to a senior executive with history in direct and interactive marketing.

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  1. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  2. The future of successful luxury brand collaborations
  3. Burberry transforms customer experiences through digital innovation
  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  6. Luxury hesitant to integrate AI into creative processes: Bain
  7. Luxury brands losing ground with younger audiences: Bain
  8. Bergdorf Goodman gives “sparkling” peek inside new jewelry salon
  9. Montblanc, Cartier top Contentsquare's Fast 100 brands
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