Columns
August 31, 2017
Cassie Lancellotti-Young is executive vice president of customer success at Sailthru
{"ct":"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","iv":"ca25dcaa821e5fb02fcd35b15c2470ac","s":"d29bf3870a1b78a8"}
Share your thoughts. Click here