Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"da86cb5abe01d07cfafc47f59caa6961","s":"657a646528fa8d25"}
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