Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"5025878e48dd569b20e4eac1acff9181","s":"3041104a40dab6be"}
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