Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"e491261a4af142b6ec8196b2635af5d5","s":"d867d50b62c3b561"}
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