Marketing
January 10, 2022
In 2022, the best luxury brands will move into the future and ensure success by fostering their company’s most valuable intangible asset: data. Photo: Image courtesy of Porsche
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","iv":"b5eb50847e5978fee93c20346334d8c3","s":"184f04b66b26f095"}
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