Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
{"ct":"\/wc32FqMfMZxL\/Qo\/ov06Z8+\/GKm+u28PLCfAbAYigQ7cmPJlVObO3zsW5lb9354EYgMgCWpQJzwUJH74z9OgyXwJr4ahFda8gaTZQoucgti3LJ\/PKj8+gboxcrw0QjA7Jb+Z3FkZiJrZbA9lDW+rMJgqm0n3vaseoSkUGXGlA2wVVY9bsfsMAcu0mOx0IZCLmDhrXkgotJ9OlJZEjNfiWj+DAhuPuBvXrhC3FjjsKq1EPNZQbodmL+wpYmmXu\/B0G\/Q\/DEfKpF1AcGYhniZmY7CF3MgtwDxDLWvmty6txiV+DiY+YY6fEA\/1pcSg9sPlq2XVufZOXKTgre9IEXbJG4g84pafH9qS1nWAWp3cyHmHQX6dCQC6nIJ8BS8\/rSDp9ArL\/UqXIzUcN3NXpXuEQ58D8j2x1OgeCaeP7quUpNsOou9rJkEdA8hsaCgs69nruEQ5JEHR5+HwLw6yM50Gd7opWdzsazhHZIrQskxRdMlIPSmxznGn2mQZeJVusEIfiXqLd6hq\/XLCHSF30zKOzE2xkBMC9IduFtBc9dZ\/lU3FMqb73gJpwDqS\/JYvxU6BIDw25fyyejpup4cF4PHasW71wWhSDafWVC3zgAl0RhC0+ClZJ0GXyWaQMY8tDiU+rSBVpOsjjYYEqvalcfGaCK0NbYKpZN77TnVQG3cVZcWJ4yLXKk7dLHtRbx3fNsVIpM8p6d0\/31wDHbC7nhXCn2jaTxgVdiaALnEdYauf28GK\/8dGu++h9ozXGOmhbN1qxrmdHIXmY4qIGp6TMBLDp6Gykc\/apO2N0Io0vVRT92Gy8ugzmwffzJgpNdujFbWrothugIvf1\/jRUXrncJ4n2r7zdbA2PKIIeVRMDobEa7O0p+2CU5IFTqD3zQLfJtF4lCQ3EGVfDI08n2NGWGPQyWpZA2otCa6jsC0bUsPeqlw7EEw1PA17BtGfleKmyAhDylp\/PaxtWp\/cuV7STjCsVWVK9gZ0dIo1pkd0hMMn\/IYcnGYWWAFG5iTrzYcnfFAi\/Xn\/2iOmfqP\/H3xhTWC9HvUkFxK6NKXjHdCnwvuIh+llFEeSArvXRc+AvZ0XA5stVfG65bFRnmnKefMqQO1HCdt0I9fgNzSeGYkxK0F8jXHVpuW18\/X0PKrWKEuVHad2M4LFNFY4AF31+gW+llnnxvoHY2\/kS5LV6PjwogjwaSjuBnj5913l7tqW\/5svEiyIWcAxsSUuKOLqLAQaK\/f\/4CL\/4octHuB3TanshFODfg3G\/9tTVD\/KHAkXsueuv89olz1JEGZezUWtBwl4GJCw+X1D8SiFaib5O9R4GwqMHL5i0zOM6UujW2aJX3uh5EUGcphU7MkR9Kver9IUWu2Re1f08WTqFdJNqOkSOfRorkf6FIQtOb3YZJ1B2IkCWkoR8eGh0c+fGKfwyf\/zulEHGSEPM6A7PLSSTgTdAEehwx5aBg7usZkSMoby\/mFI3f\/jJ+nQ2ruVNyxtheSWOxrSMvSE+Lhp33e\/6EMbPQhylkac6BCT7oj\/5Uj3uDSzDthNkK\/rVzdZ\/JlXEMJXaPjNviOz5zHpCiKuSXIH+izeCTzBT5Ru\/IP9pPeB2gym5gY+SFr9aZEM8NLcrL8tah4p8yUXKRa9404H7lGrvdZXY2DczD8dmtnDRlV7+RBuAJrbq889MxrxeHH5H0dfuImXMRK0Okdm1Wu78HXq14CRkbjC+hJVfgEznCn+bu5a8HhtjWFuHF4N3C7mXUwnygWQislfr0Eq8j4niLGBrWcBuuhXweH5dpYG6+Uc5MeI2IUs5977sdhKOeb4a22IsD2SKTWRlq9QhteZ81+lybzeFkBZZGo\/RalfK1aVCRQv6d+3GDN7hfEFT7COO9DpNpwNjnGgUNzQYheQrPsuGRSAzXxnTv6xYu320MkDovzuqv+6GjMYNp5nN7mAHd1MbtfcyfqaUnHo01ZJ3L58WsaifZ4fy\/kMThKdmdAAFCT\/LPiFnZc9n2OeW58akKfHKZK+t5obm6iENAjp0zI3TJqufb9EsIfCoZkj4s77Xidu8N5ilqBuPyc9TC5I0HMRebjAd0g0Px34JWdr2Izqa7adH4G66zzc+ejjXrZlKTt6aDLB+uX5JUPPpUR3XWzl8wMi8fym1CvNg\/SgEuhe0W6yxb9nra\/re33B9BzPKnWgavZdy8D87698VTUXz+IJo02glZpSXNTaAY\/kIQTzM0J+39IGSNHm6vnPS7y\/vWX8ioeqcjoe3NP+XWK4jqwWR1zFRMFsv2xakNDzjzPOb2rM5PMU7dyojBDhtWyh2sT6mCxmiCVC2QV007dnEtxGcGNrjfV5En469ohbDmVeWAsWtkkNpZut8lBUOTR\/XzjKnU6NMJzZfQ9G\/jGGd02lHst02lMnQz8NKUZfaoH\/GLflVjCMI4CCgu9QAwfHmRNmmVj+598f0r2R8EdmZJeI5CJoPcyGDwZy4mKzGl+wBZSu4TcTHj312imKQqYcAODaQC\/5WGYEMDMgJ4nowbH9FvVujst5AkpAzVHx\/qGVDZO0ldvytV9ptoQXpRsLH3w7BLSsYp1+kxGeHDjSa6uNqWid5K0gHoHF9zTmf\/OyH2KucjggAvprGBu0e1SDyuTKhe1OHPfHKTdE3QLSl+AMTqwvqx7OkNa2FgFMiOdUVCthdTJXgZefWBAKKKEF16CQ85rfBYDp5HmMWPCR+RMCs9QQJl1qNz28i6wQOrS\/ZzCRB2t1luEqJ2dSmGDYr0eHk5ODRATgrraKaRux1DX5nZmgQzoFAV07sEQ5iYrN+skDUHiRde\/lSX6Vwb42KM0uKsnumyFEAywNt9h7\/cipwDqr13q2aeql1dOQmohBXIfmRQz22JHuHCfO7mus03Y005wSZoIFuybIl0jd8OjDIk+0qIOrHxL8dvZLXxcY3bUzC5VIw02b1p3t7jSI8n6LkyYRKsmsabOw1azFliC8K8nLQJyxgspU7g9W6O05DPgDleJtpiuFsdHq9oCAFeulibpI60RB5jsLUlme5g\/1rFEQJTDP4A4dKZy8BjNLchhgCWl9VS53qw39S49rZjxU11kH7lMQVEblOnfxCuGWDUsbuBAkfxTC1QV3z\/yEu0SZybpv3eheEmOF2UOz3z7uXfCcKfFHBkAXA+lIJ8dNl5UK9Ai9\/tM8UjIwx8CQ9Y6jvuWVLbeTWMspgXzMLt3QBTrBuJLaV0f5jFLqUopGOtRzm2+BQIApL3P5gHOdtgfExD9yxSY7D\/QLCmxizs2RoUUZqhaNNJiPbc\/OKSGs0MzEm5wtPNnYHNQBWPpRe5h0Hez9llKheJxN7dPTCLQjhLYBpkZ6JQgxg+up7hm9PxvAS+eK7gIvirGEDaqILQPf2Pdip1UCBnjKqVoRRsj1bzupn5mPCm9ssEwe5jE80iWTEytgfQbWBmT\/wcNfZdR9ftYcRTFYpKV5VfZCYT5YwrNzNH6geQDprdK4lOkVLZkSIpR9wLdKusj3LK1sSLreVobw5uSLTRne7wOzUnqKq6KchQ\/R+qD0HmdpWUOT4dzCS05GsLks84rTrZNINxT6X6NnZ2UzxNywCb7AnQ9OYV1MGcKRl+fpBEBJ3dHhsD5kT6u7GI3rXvHAJG6+PYsgbkU89O9PrFJSKFPlUqddX7fsH+VS6hoQvZ4ybqCwmeqDcJHr7ZHzMNeBDGbx4V+Vzad5RBvxUMl5wJ1iPKIyEMOzj\/KQvQaK1da37uDw+e+9OvFxXVCumBdUk64tylguuBvri\/IlUPq0SonZupnVCIqtPd4FtBPrLD+1f3lcRekK1PakOeWmArI9zaSXBbBo5WhvePZmaznJo977tcnxMuzVOTQCKr4BCukwEXb2WhhkLH\/PS+zTEzBxurF9iSQ7+qC5of7s5lJMtBMYo+CJ2UdWaPpJXEFk1IXGjfl820u7dxLCbAhMIlpesXrB8YPsZcXGA9pMchthRt++vlwJr1sCcM91H+RGKtb6BBDQQgkzc8TtZUvDyjt0e2i4ZQxDiLlbkqLYQXq\/MrUShZltwkL61IdTvKtVJVhai4K3T95EDmaVeNz9ej8KLNSeMxX7MhtvEkRq+3ttVM\/Zey5H3q\/KJLMJERBCm4c3FRsyFmJEJ6MCMhyvUOJv0gK6GM49U9yu8p4Afs1yjJXenxwN0YaqdeFT3Gdie+lk1IcUlyVw60YUIbm6u1qURgMn\/R58cp6hN7nvXbIm6RcyqYJAFIOySLJDEY3dq1Mn1v+XxJKTbDTL2fZTpi5RuUdROGlLEymiQ7AxpTvJBjE9mNgGLyO9ayegYmipQQzxWIysUta0AGOU3NiYp3aJw6M89cIoeGxXFKhAChwCl283js6WbZU8\/9apz1+O8uH\/a5VgOHQ8URLdGmTtyeB6xsd7v6U7ocysz66RN+Lv77KUziVj36ZEvaszjfkjZWW0J8XB2M18ZmtevZN5Mjyef+LZ5B+2XvzwXw8dsKpfK8u1OSDiSt5XGDge3p1ouMRcu1Her9SkKoG9odn7OQvMqGyDCC2b2J1YXxjBkYC0\/vs1H4DQTRj4uzRm+tJtu+4cgd90enOw7Qf1A1zxDNOsqG5cN6ZeYyC+nXrBb4gXQuZzInUsjwAhmtJHggaA16GzUa+PIVr3O+swi\/O849oqQ3F4pFxMz8b9b8bz1J6A5pCH6VUrD43Bzn1kn6NIZkU4iCxq2YfVxSDKRV6gEVpEV54jvLnZTmDrfCFQdiV4rJ31u6sy8LCG5ZP2A0Gl6gEzZX7jcrQfcXiaPHHO9CV7Mdo+fiz1F+Gbc92G3PUNIcaWJdONc9fRo5RDgL6CrZHonzIW5Z8IzPFTaviKO6LPRMWWThUUmrRtDSXlBcp+N85TOllPNSCzIZW4WzJhl6wG5GnCyY3xt7FSdaDg9vSjADdyW2Zr8cggHcpDyqSzqzMW3ELf03kKsqDS3uZT6wQc+32E4tgQ2xRRWs4FSCnuARztbZBmB7jOJ53mxOz0MS3xdo0WbfXYm\/MICe4BkuYzbfS7OV1gjt+P9p2OSlAbN8CHKrgZ6cMAubAE2sQKDyLSDOjOkWEM\/d2PqdY73RwXxVtvnWAbAbxsVDM5YDGcL41x9Ri617\/ZQa9678A\/tK2CusXj11F6sk+plYvTTmMFMeSkfpt4IHmQQvRHaIso2oPtEMUy5Dhy0jxj5iQFMCSWt0b88V43ka09BxSBt3XDr3AFv2MREeDbOCVrD231CzXXl+52xtW9GfQBL0pJ449Eoo3+luDb64WaDCho3HOpMbsojf8iTnq26ONkIoFYfyIjWtfAuJu6qL88oxZKKJEbmhnIMWKsFFP6G+KATSCBP7vbmz0bJ1cuvt7zQQYzOEdiOqZK3iVsOfNEnhDlHPjH+rhzbSmzvVvwZMPLCt99IY+3ohkkefgc\/cpU2DG5npcJ5IPj4PZr2YIwgrzpcDmk+fEUahNFJIe5h\/NdzEr3daQSNsACmOGFNYoMKzuUF+Y6ZAL1KUgKXtaJdfGtE\/fmNtWWExPiOndr5OegdD5OK8G3pMGH7FDEVsnvYIAisnOGR5yYEfH0Iq2GEMM2PMRQYVFGFMKG2Zn0yGpm5CjmdXDhI7n\/ylyep2hTQBywdGYMHQGHCTYFK23XSFJ\/wSowUhtYkN3bPqebRG1ZnrWkZxE0hjRfEHPJFWpvq\/ES+DYW5JCzTjKvpTuvU8WjcO3RqKNikwD9BOV39+5HS+eKJeprWr4vWdoFXta4qiL\/s4z+2SaMakKnrT620p1ASWPEHDD+tnZ\/+D3TJRkft8mZRCKYAMyI6OjzzQ8xaMamz2YPIML\/0gHV2cqAlAmozuujNKSvFr0JNE8MK9AecL1benI2veCk3HjIBasw4NxpAs7Uyxu7VxVW8UuqHaUCMDbfMfS+IwXj2gSGqM11s3aftqy0Fh5C6fmmcREyv8t8RrpUyQjAxKPzrs\/mMgJMqtIMAvDVfNLjHSz1\/1VA2a5kq78YEueviQqmfTrx7DBjW193yoOMidokYrHqqfM++qA5BUTDxEBpXbmOI68nbLOKhvSh8AhcGAaLjiTkBCMT44dlrftqvqeYdvC0Z\/m\/cuq55UjnYl\/Jxju2AQ3H2EB8XlCpl4ZnvhHkcQ8w1NMqXePDCnofLalHkUx2xZB1PRl8JCTFdh+JWIoX+Q\/uOXpuT3SL7V0bYe2vnB0hzUdt+GT\/34R76qLHbpan1C1OwmSXZT4vzl9MeEsBAwp5rSgc+cMyjx6vwT+3FnASeeUb4ijqrFjwJTl37pWO0ksIaKqH5yzMZCsL7JwbQMZ6TtEShAeuzO3CYyZYRLQyGFe\/wAMJhHDVZ88kx9G+hgQhUqcal4pPEHOQ6LIXGNyOkSA74lQIq7ctWN4SP9xspkzHllmXftuw\/tQb39yaHmfp0VjlI\/Z\/29ajeLqHwOEr06LyeQCL2a94Sw16qCBjB84sd\/Cup\/mMuqv8L5OOlH3CnWZvzvvXSAIfO9MjZoEBiMmeoBRHSSOBlkRdyL2WRRFpzKL\/4S6ATLLFdwMVEPe0k4QD7ztTVTDkF+sl9m6+NRVSNsRK2ubfuiq2FlmBmcnpgjOORtyuhBXW43RqCsIz6F1g5GfZNViK1tUY6TaeyfRtA\/Fq4Hk\/iJYSrEvyd6Kq+prjJtRq9Thy7C3nVJrZUOolq5M1ko7zw3Q6yFglIoNwMGc1HovA2ZjiIzMnw57WytErJoHy4wfIaPa0M4926zgL8SycKIrsM\/EoUc0+c2dgwQxTFxcUlBomAZlWq80shf1vIlgf\/BM20ijsqeVwnesWHDOKBIgDdMqDs5AZNGAj\/Gkl3ywgJo5qnwe7v14aLiJ4zFJUlkE4ypWkQOWZMheHlUSSGK+ZGdnj5+diQEE8uaB5xXsDi28wFa4c4MzZ4QcW4U7bZK4qgLgY7vrDyxpJbPkBvZFA\/Yv1iqiIdByifF2oUk7WUAVnLqjTgS27VxNL1BTt5Oj6gWPkvZWSsXf+k5okq6jSOlfj8Ymd2RiPsIfFueewcdmmq79ohyZfqOj9+Twl\/TR2pJE7Y\/egj2cxuoi3gtAoyTsHlqRTtVrVoVn2+2D38VowNuPxnE8ysIrOn2AcI9qUOtCGdQGGROsNEP9qLKIGnlFAyFjJE11NIj0yaUj7Dm0LSf8AIVtgbwAgmcSizMXA602bjuSu8q8D0EGA5r577uir5SINxTJPPOaicR9KtitDqnXlSi50CNTJ+GLcLDTH+kL23nCY6G7GmPQlN82xl\/aubAflQX5KwLXOAHWSatSLJ\/39OzsjnaeNp7d1kE+ISTce1qgmYyOuGhkx\/5UW3WfjgGHpbPSDHWqQ9y1SvbtdA6uL9l3vt2nFihDcrdGP8TxHSuZ2qCfmj8KN8FHkkzjkMqFrJERCe46EkintvN1Leyf6yQFNcLaSd69P+p\/dbSL68THHFi\/r7rwQ2xqFFSxledxuN0KWipR3+9MdC5j6watSvryVYJxJJmeizEFmjivoUcUwDvgdGEbmLw7DucSt3sJAVCE5B0jtlCDSNZSXGiwmZcFIDvKFAD6aC3CziPpCIrRjYrrexUOHXV5Or42cqteB7iLg99nNsyBlF4YEpTEakZhc0DDCmiV\/0NKMB3ly0xgGzgDANOAPvzLFRwvWuX0C5f\/clMdGr3snU11gybCgN7tkmOsGGMaHOnyVrc29IENVMgsfAcMHgO8SsfLli19yinTyTtGUSSBpDRvKpLXGjwX9dzYy8fg3cvYRY1sh3P6jZ4xZrTPRlRXlRydVRRfy4bq2mkGmaaiSv7ifPLEghmyn4BsyF5\/oQkASoirjz00OZY0Qbjny48RMUGpNL\/lU7Z2sPvPWtOmbe09vT+Je3ioZPipKOxCqE0hi4GucdaIAUdQYiE2+pmxuOgk5eEEnhOBu6iSuzTTJlSD9avx7okmqkJW1T3irHeU0VpwQkNkUOBLQGiX4OAfP6GMcv08IEyHTme+DP29t8dRFcbq2LdgVeu7ESeReF5c\/e5YCR8mr+IdNtYWK6b5OLBEp1yiyX8Z2BnfHTbbRVpvfvCwb09pBTVdFrVYJbrZQ4Ha+21dcMthcyWBpSic3jeMV72W2usSHh1K7E5axUfS6p5ecZa6KIUBGG1Zg6Y\/9mrr1fyH4q++pdYO2hGCsfovCxl7u7qohMfOF+89naXv2QCpsEnWwvjdYLCWq+mGqEs0ZsRZaBj5EHfwFZjU8k9OyKuFZk6khy3dN\/5r8PINoi5BRoptIK\/eyn+dh4D4kPu8dQdb\/PU7D2PBZGUcJZlbBLs23uihKGL9\/NKP55d8963yw5\/mFt7vXKnIc071sIAoyFIMrQou1tOQA0FdLEsf9OZLwR2jVjaOUUknkmAk+f8wqW176zR4IBGqSxXbIi3gfaR3Amr5L8mNeavGTu70igl6SxlM8K4B++xsRjgjSViMikTM\/+MjYacWgLJtpPLqbJD7EB0sTo+XMDKZgALk4tvQpZPuyGgdiPEivnGcBXpumyAuOVUO9E+tEHz0Ib0rlq6LlGr9uRESxlwC3LCjTiTdJddo3YaLYv0NIrDXdZZe4VJZYz3SDDhtXLfmEzMI7S811oas8LhA5SKjKwbd2JBMFfifzoKJNZIeVjLLJtGRXhkv8qOyCGblaRDpdsjEwOI4oL+8GCQ4r\/PACsZwMi\/eUfCEGegwXn9pwG58wO70ZBrVmVw0XC\/5JIVsMRqRHurrQ1skEntoi3c\/p85i4wR5xAhPrMIu4Z0idotV86qsMsH6teGwj\/jmPW4k4jdalSdknmLySlfbnPObm8t49yVLIaUzfDDvvqJruKyhqmBvYiTgb9rPX5Q5r1K5nYV6tIR4qnXTrouJ3X8i9xRRh0ucyfhwHXY4jZ\/q4m\/wyKy8GMN+0m\/9BWN4jk8oG1n5GzcBkfTrcxTMl1JOHRyUVp\/EzfJqEr2U\/EFxL4g1\/I0Eud1l9jz1PyjK0Ux8CZWS3HF6dpVCOHxLiR7RmYdxYtKetolT9xf6D0CTDT9cv7qGafYnCUTJ7VxgI0\/7Sw5PqM\/5zBHVqMHmLwA94Ngm3kCsQYbxIHHFDUeKkCUy6uLRdWpLCTX\/srQV377FNc3yb+diIhfPNsf7X8i+\/VzUX37Oqq83C0HTm9NW9wVMJbIV6K7aD\/ThV25ta8hv\/+6xyf2SACh852x7bMDjQDD5WBkf3LxCYRgr7FWKNhvrXa7dP95cmWhd2vEMfLtkyQg4\/e5ZfZVL\/FQMOAZ+yTEotvkWuJCLnlXDlJe0blSp2U2pMbBzfSiJ9LOZ2Rz1prIVXg21geMeZYKzBDKxf3mt1HoncLV9oqNOgdy75vl7iOACOaWmcADwQoJyiGR0diSQ90xc95V0+hOo51uNI\/yaZafeXyWawCrG4Y22gY10MjHV22HQIlJrnnGfUK6PMj2o6+mnbMKpncmt6ZKjPk1UX9g9sOMd5EpuVFIf8Tip\/ZdeYUKHiwfkdaeTZ14vZ4W8\/x57uyFtCF97L5K3PsdCEvss8O18bJD+B27KVYeKkOaFxuclrf9HF3BWlaHpTO+JcjtZrQefH80JVnbI+xmEtqr2fHy67\/zmE8dzvaeeKiTsMkWoIS\/mIMIkz1IV+Kvhanii0FYTtFcrUxgX3sl1vFdcKLn3399fUDt0NH2IAu6lEn\/yho8HrAEt7Atstrcr87moPrs85Kzwz57XlmQ\/GfgKPV8fw1\/+hm4WVwtxgHl86mA0Y5pe9eawKIT783F6fxUWKGUwE0xTRRvT6mp1kyh0xjY61vcs2x11Eo3OROjyl4tVOazRZmjzMsZt5VmyXdulnS78b15uAa1W4akgDqmEXdecuOF1MhAVX+ZMa6AaXm08lNBIYqxD5UEeAgh\/tns0wKpimw\/qtf9+03S+7ctd7jUqV5FbQaT8Xf\/sUCWA9JAcoegT2oaF5l0=","iv":"5185e8bbe54385f9dc6ad54847e49c0d","s":"76a5dd84abe3d98a"}
Share your thoughts. Click here