Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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