Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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","iv":"0d7885377d0aed8c3a6969792ce52e72","s":"fb976485ff25849a"}
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