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Real estate

Why luxury real estate brokers need to be on TikTok

March 15, 2021

Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok

 

By Sarah Ramirez

While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.

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  1. Contemporary partnerships chart luxury's path at Milan Design Week 2025
  2. Pre-fall visuals from Valentino offer nod to ‘OOTD’ culture
  3. Heritage Auctions to host landmark Chanel sale this spring
  4. Etro to bring branded residences to Thailand
  5. Silversea confirms world’s southernmost hotel will open in 2026
  6. Holt Renfrew expands beauty product recycling program
  7. Follow @LuxuryDaily for the latest in luxury news
  8. Lamborghini Museum premieres photography exhibition on World Art Day
  9. IWC Schaffhausen explores history of Ingenieur SL in new short film
  10. Rolls-Royce redesigns Manchester showroom
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Contemporary partnerships chart luxury’s path at Milan Design Week 2025
Pre-fall visuals from Valentino offer nod to ‘OOTD’ culture
Follow @LuxuryDaily for the latest in luxury news