Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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xR2\/eMctRj6DBBsov\/\/DykETy5rt+rBdz3aX2+IOXe\/uJ2ZydEYmA+g4dNqBj3V05EM37oQ\/VCW2KqYYH4R\/B4RLRRcf4dOgzC1BWcRdc14LO3ZcIP5n8XUswCdf2zd3zfZOmAyg09veKPthnBawugfBRJjgDyrQARYKO9scUcUkIBxXYDqr9G2sBMCZgfW43zcnPeYuvf65drZni5EJf427\/CT5oSZmyffrbroLheQXL+4OTwhpX2hTY3MVvNGN2b4jo0xqdeL8w+fTLzxUBq+XiMhtk\/Q45cqswUtv\/rvVqrTQqbhwvywhu7Znfg14ktJPXBhTo\/EN5NhtxmDTZPUhkd3Y5b4AWG3kvwP\/WDAkR\/mL7rX2shxqjTa84FUsO3nhZ808zqSFvP4aMwtNGJ3sfpsU9eUqtfML8L1LM7BNvguxsRedPkvbyjaNOjbudsPY7Fyci6Gxy9tR6sAkB7o8v3bx3HcotYYSmhb2\/Dbu5ty73JvaTt4YSctkBZG37iIIC76r6ZIESSVEF6MwNt2iSrAB9Bq4X4M8KMOEdp0SsHrwY8IBTwCEBjA0WwYpmHjutj3Y+Z0pMMDahUsJWukxAuO1hrVNiJz1OK7yg9sNCneQSOcPdGpOkf\/NOMLKi5YhY41j36JwZ2n3NKY6Vys9FTdP1+pHmQ06aWSexe5B9heBt9ekz0UFQD\/cTVasjO8yEul9rlRvwMg6OnbjSGED6AN3e142OZpRiBxKIz1rrjL57vuYmoGQ6I8Mvj0cNpMjhEi+YSM0hU67cATvMuySrMWgLjPEPmjk9QQD0fJprV65gFFOaYlgyAH1HbKVuUcjs4dLjDQMAJkcnRY9Du5POMhC0h7ScdPlAzkn76eW9yBxX0TIe6NVjyXagGkeyuLqJfsUtootpMhqoWg\/Fcoe+OwSZ8ZLboD3lPxTpvoW6AjD\/wKXDyPhNIjPx8IRXL3REnpKaF+XBFlE2CPsUcsdBMk7vRChYQPujig4wZGl78Jp3doU0i8Ox6zh7gvrgITVsGlOKj42VNKPtMUIFMS1UCIlViIo3Oog\/bBdLWjuggFesEaTkIdLxDh6Tt+Qgqa43KKLiRqTerEWRNpa0FpYrctMGxRqkW3zAYBA9vjSi\/8X2qfFXjn8rrkosNotbO8Feb6qxOM2zn9inn8GtZO8nahPh\/XHWAYRpmyIcWORiDjZNKRoJOdTu+Nh7tdsOSBWMt+SWfr3mLzXiIVc47ew9NIEJa8m2wxYK8ScyfmIMq1TShXBMHl5Sh+H8qHE04wXtAeuLawHuwzT+Y04YpFnb+ozHPtqHdSPphgQhxLKbKMBKDM\/a12l669zp2qrkziCLMGjiyeGpjL812mfjMpbrYZYs3L4oGLi5fRuwxCNgoETejKGkHsqbokdiY2nll+7M1Zt0up83JpmULQZZf2B+WompsbYNCcTUGi+dh1Fa0gv+f55KUvy19lPn2QJwDNktI2t8sjCij3KODeTRKYN\/kVIJXyKmEZaJ7ZizbKDcqzQ+P9oxIMYpg+rQIH\/GTjV992Oyl5qnSHrtAMGlcLoChIcvBQhY41RWofgWIXymT5NSEMvSZRz1PB2enOSChUvgzCyxjxnGNXWBARxhS1oeHyyflWSGHhcjkdKVziYJHmYLMW41aS0XDwnImtchlaZma3Rqw\/qZ8tkUn7KIB6tynaey2kvPbEk8OC6T1ZTnAQGGhGekNU7E8VVF2omrET96cx2VrJpz\/5npBLgZSu0nu4G1MiL+ZBRf+MldN2znE6E7D7r4Hy3QlSpOjCC9g52WEvDqdeKsTk3rk1ghHgiU+sE+OkZ99hoOs8NR+pwzXgpsr1XAjPeaTKOg5tj3G2jc+Zjs20IN6leKSrPHXCmm\/aZTvv00RfOvBzEuFep2u1KZwUwwLOcn7Me8Dqc9nczXhWVIrQd4Jib8deaU\/WHe+Vnofj\/Qv6jGZs4+z8DgVd567Bh+QtvqMQ\/1Omj6OyfjD3IgrQxd+xe6uYzbVsTIJl64Y4benADcjD5JHH+qJL45AzjdsAp+LxRmZRsnt3Y09re\/5Yrl27YxPIorl4nvb+EgWcHQa+4cs3Wdeo3PIONIFj5ei6P+VK7a0dHjRlrjNuf2uASnfTe4HRdfTWZI3MRWPCZe3gmCBIN\/PUi3IT67wMigQSMWOdquDn+tPl\/x4CvaCV5uefsl2TzHFaZhIDogzihY83Sv2FViDP9ZxMrce8YrN4qmEAQmfgnTUM9lbvQPB0N6wGKhMirQIiokozy7dGOgXH85D+nBZJp0EEkz+coND0gRqPBeRxxTvlyi6hH9R2ziEiu72tyYj4182r4A1OuwlLsngCgHOlZ6pl4d47+b9Zv6xFPughaNdSjdNjbe4zpkIAWCmzmciRKO1XI6oMpJD1p9eVgsAUBq4PxFNvLSpISAjTOmI6Pw9Td\/vPReSaj2pHVyc4Q9l\/eAC2c5PKeb\/Z\/NS5b2pUa\/QzIAQgmUZUUvzbaw0LUzR4lxFPx57t2f6V\/m6P3SzanywvO9eYrqS7zT1wWvozuuLJ3uXNRAPvU1JPl1AngOOmJmxZkn3rYFHf7VTSxCc+qmdwnXqShfxX59kHnPsQxrdrzBdpgV224u6Qgn6MY3PHZxu5OICHL6nhYucgHYsc7jY1bjo7uJwTNmt4TpSMWTzKIe55BCcBhiqSiXHYYMZv0cExOd7+6b5ThdZeJf4IEYvy\/SeIMbVNoR2RcAQ2KNOVcD\/k27oRuUHK9Zcs5Iat9331rnhp1AqJ7x+2YAeByzue3WDbPOO8+5O7rINpN\/fkziprj6y108o5hpUfgmqJi6+yEiwGVxitxOysqGgXjd1+30pTrRD56MKmF7zSq4bgxq08cK4aA8a5NxQHvFaW6ddujFx+7zvtK7HKVNHFrFaEfmNuvOo7Unlpmfqgy3slDE4DqzSwKpjQfujyfVY1BtGhMrWM5QuGDDqtsoZJpoaVuvW9CYutvcvFtmYsw4i6RexpnaUz2TiGBGec3uPWnCf461dBTiC75ObNRwdIpj80orLx6si74PJG9IdczP4D5zaoW5yg9YOPN5UIN3Pe2NRa8gojlT2OM+y1K62huMqXVTEJJAbIIbyyChg4cyVVLcc+AvLjlkcjNfApRTtXrHpXwrhSHMO4ndUlvokBK52JDT+fgkSyVEy6WP8YIOP8eV9WHGKAt1m+VKw5PHfMq25BGU\/iwimeYrRDi2X26VPgglsXmYifU9EmM40UqC\/UZqTsaYFLOfV15AUp4nVHf8tv4hGi+oNp+M369+0\/p0LVQ+GLe2s5I0ql9cUCAmlaiqqaKwuR67ooP1q1ZSJTqf\/uBlqW+Nla6\/P8w\/k239m4Fhtw6Nz5LHpHTl8Ir2qkka4U\/nI1bvMsw5M59HIJGfNadLQnzMe0y3Wf8xJrnCGCGqcR84MiwNyZFj6EJMukAZ7dHJcQREPWS7cn\/Xu7XyUq6+3EQmurtSI+H\/zTjjBBL01CNpfdulDRKtUMSsW5j1o3FqGh1dVbsU4LHxfW63ujqxY0eTCbbeyu8xponhgYVBw9LaDLjOPh7PqHl23NBuDsgR1CMnVH5e0t8SYZoMFZcCJM1UCoqljnqyY15FWmpcfrthlD5p+DuCzGrXWkpww+XfoUp2SdO7L6TTMsSVXUBFM2MUqTNJkvd8ovkymbciidvG\/U\/4eaPRweIokcg6iWJukMeBSzkI1TUtfEaNcTr7CjHGgTQjkNbKWzSc2fA7NyfFACdBFFR8ZzJAkcaitLxfOOqJDSIXsuVZfX3+z1CMoyqJUVNmNYoZfxTbYqeHzmUjK2LJMb+v6PSlRXVieQSvzdaPSrIDmFRBiun21I1ey9Oy25sYLrrpS7WPjm351OnP0OQ1DNhXTXP0\/v5nPlTe932wZdZI2yPenALKgTEZeUtzdnoUiUe2WdD+rOcIG4JXF7tEL3sf\/eYTZFOfUeD+Uxnu1ug8ksGrROoekUkQmv4XFlJzJNJpkU\/qAKkSodNc1ukMQH8JJQBoOvXeC7RBUmFWGnq2kgfdBzLISNym09zhVj018Uq3o9LQ4yyJeSzmcLMho+qtyicvAwFRBft4PgAnGSmOky5UXySA6TRnw6+7n5D+ltegwY+IJomqcvYI1H9b+7KCEInpeDf0jUMisuQc4kX5dDSLow\/JmvB88sDAY+zdxwPhJym7mcRb+RMSGkKYjPZ4+zAmbE68xNwhYjTS52LnoXYE9Zho1kN\/k+W367twafkiR7qtSs8LRBqT9+a0lxfONSyTWSPWMLC5fInrOTAnUVBdxH41DUiNC\/UUNhwd2RymZ0lrUWSmJzR+G+GtJ+9uAk4oZ2f4Y3iUyLBOC2RfLwWrB7XG+wgmGgd+XNG8ifu0Jfo8UEBcXb2tIV\/aetYw1fJjA9nkoA7J+72zLpSY6vBfAqYwnFa+QM6nNzDVBetsmGaeH2ivcy0PN5drzqPP0OYWb6ZdvEwU4y5ybsCNDhT\/FxWHrf9IgFU0f\/+7qaw67EoxbL4NB0JgFu9NlO4kA+01AgmhXCqyijSdKcuuxyEvd\/0rYSomG01dzsqDF363GfYosHkZt44q\/y6Y+oL1K+XaVHB05fKIt64lVdaxTJqTNCsR1pe8PPxghb998Y7HwwWqCOJDQ\/IGpszyZ1WDcppYpXeAHTaSbCzwtZJjs\/vmngT4KBQOMcManusSmF4Q2DJVgpVICFbBcPYaqaP5U3fpH4VZs8sU9aFnUqs2FF0qd\/vqM4IuF2Js\/qEEGRvaYMjM5ewttmOA4DS3Fxg2SsnjGF75FOJZXtefoZSdiMjxVMvt8KXcKDVMzoxNzLcLP9GBomBnzj7KF7Mdjnd99hluwJNkHYszkVqWKeGcuJ1f5rBWGdfLOI\/QF5N4KNldmuAxmi+hfQ3ANYCVtuc3KnhHz+fe29cgARgfC9FYFu8aJTSL2thr\/FMyJ6pzFzc9iGwyxvrYuSJeHNgVb3MslmAKK9rcf5VQ=","iv":"674ebb3b03c9039cb28426a4a4553167","s":"3d3406252594c0ad"}
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