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Dec. 24, 2024
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Apparel and accessories

Why luxury-mass collaborations are booming in China

November 15, 2019

KAWS x Uniqlo: Considering the global success of luxury-mass collaborations, it is safe to say that this is just the tip of the iceberg for China. Image courtesy of Uniqlo KAWS x Uniqlo: Considering the global success of luxury-mass collaborations, it is safe to say that this is just the tip of the iceberg for China. Image courtesy of Uniqlo

 

By Adina-Laura Achim

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Bleu de Chanel dives deep with new campaign
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany & Co. acquires historic Titanic timepiece at auction
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Tiffany keeps it simple to attract interest in New York Times ad
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