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Dec. 21, 2024
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Marketing

Why luxury marketers should double-down on Monaco

September 3, 2019

Monaco is the playground of the wealthy and the super-wealthy. Image credit: Wikipedia Monaco is the playground of the wealthy and the super-wealthy. Image credit: Wikipedia

 

By Mickey Alam Khan

It is time to focus on a territory that is smaller than New York’s Central Park but punches way above its weight on the super-wealthy scale. For that we turn to someone extremely familiar with this glitzy dot on the Mediterranean.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. John Galliano leaves Maison Margiela creative director role
  9. Rebag reveals influence of celebrity style on secondhand market in 2024
  10. As Notre Dame reaches restoration milestone, Dior crafts couture moment
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Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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