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Dec. 24, 2024
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Mobile

Why luxury brands should give apps a second look as the pandemic subsides

June 19, 2020

Chanel's app lets consumers shop the look. Image credit: Chanel Chanel's app lets consumers shop the look. Image credit: Chanel

 

By Dianna Dilworth

The COVID-19 pandemic has caused the pace of digital growth to accelerate and now might be the time for brands and retailers that do not have a mobile app to consider building one.

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  1. Porsche Design boosts in-store traffic with Linkin Park collaboration
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Rebag reveals influence of celebrity style on secondhand market in 2024
  6. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  7. BMW sets record with funds raised for education at playoff event
  8. Bleu de Chanel dives deep with new campaign
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
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