Columns
March 14, 2016
Ana Andjelic is senior vice president and global strategy director at Havas LuxHub,
{"ct":"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","iv":"f8cce7d0beddaa45c249ddc0eab3c0e2","s":"5b3f73b03c1f1f59"}
Share your thoughts. Click here