Marketing
September 8, 2020
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton
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","iv":"cf59ef1a711608b3fe9f47e129352997","s":"56ad1b10a3601f04"}
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