Marketing
September 8, 2020
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton
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","iv":"b349b9fcf3be0377d9a421c0a1d41a40","s":"bcefa45131e26f80"}
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