Marketing
October 6, 2020
Most luxury brands have faced challenges and disruptions from the ongoing COVID-19 crisis. But, in many cases, most of their problems are homemade. Image credit: Shutterstock
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","iv":"5f7d8dfdff0ca98b50ffd0cede2f7443","s":"5aed46b98416c94c"}
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