Marketing
October 6, 2020
Most luxury brands have faced challenges and disruptions from the ongoing COVID-19 crisis. But, in many cases, most of their problems are homemade. Image credit: Shutterstock
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","iv":"a97160f04bffe8befde29b683443299b","s":"a5026cfd95711d4d"}
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