Marketing
October 6, 2020
Most luxury brands have faced challenges and disruptions from the ongoing COVID-19 crisis. But, in many cases, most of their problems are homemade. Image credit: Shutterstock
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","iv":"c482697b7e3148802dd29517a134c932","s":"f6d8f643cbce7f5e"}
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