Marketing
October 13, 2020
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock
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","iv":"04ac189ba45ede7ef1eabc8e026c46e5","s":"f0f672bf73109c11"}
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