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Marketing

Why luxury brands are desperate for digital desire

October 13, 2020

A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock

 

By Daniel Langer

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