Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"7bf19d0b67b281c2d1c2b5feae549375","s":"3ff7ae480918e924"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