Marketing
November 7, 2022
When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Image credit: Shutterstock
{"ct":"HBAZZNvoZhf8l7BpCIYOaBdjazujC157X14tHcvSrHpAjwfdboaqzZjiQCaKeknsgW5SZq9EcRwsRJTD+yY+RomlyENDF3vPvp6b\/DT6d9HApJeBZCeYVzXNnUffOd7QdESUSDWgW9uN5B\/OZCFVYQu1qZIQ4j\/iO\/vJaxK736obUHLMUJU7w4FJd9FJH1g1ok\/pI\/zVPfusmPGKfYbEv37BfepASvdOkuCuK7iCzOFaK1MHdfsINkujBxKNfn78pf5LbTpDEV+2Gya4jIpHPAmGZJS6ncFky+9ek6d1dD4L7rYLsIdsGPryy56Mg15QeLmw7Pz2\/oEHPLzCQ63o+QgQvJ1vfhsYkIy93gZf2FvRknyOBztPRozYKJSpWJBuCgNZTRxTfNG+6wSFiQty77OSCp3DPpZQyI1SVesv3ZFNlKUUpxLZVXe+dLpjM4ImzihszHqf\/FgrM+nbo88P3q0WMlbAifgFJrbU9D6rPWfdJDOSaFK+pQx3wiwtKs7hKsuBAQ52b\/4+xt2tpumDr00pkesOoY2vqYpIlXU5yXyuIalu3u0Ogin8DtJcdzB\/xpUE5HXuzglu039YENF2tdYwGy1BpceLrjpX+5fIp9bLI\/aBk5AW8yzYhIrvlXI3xH8FDvU8qWa0n2tRTAP+\/DiuXEScLyO1M5v3Lbtb\/HfVH\/9fKjIgMNQIMRSSkknnwijk1lkPkFod0F6IxC09n2Ki9qkeFTnX9HgUuw6bSuEZ5NV2IwloEreGhkQsAY+tEh4DEGuP2\/jqFEIKyKufH6hbaKJ9qO5ZoDBpI4RKW8yJIQGqNnEWs0tEDNhxZNvRB8xY+IuJiYQeDYSvHjw2pLR+KX99eHZcMbmAf71lBQvEhbiyNzCuO14A9rW\/UdN+2S\/+6ifVI3gXatzSYeIYgtXdveN4kG2Nww+8tazjBXL4sxdBb1dAwJiW1ti61yKp9Zio+u9g5plWa\/mPUqis2bVQ7VqveJrnuu02TFixsO7nCaraVQXPQEhTr69L+mKFwqJAExgpFRWFPJXjBEkO27PYYYwkc0Wdps2XcSj0X\/b6fv0eFoMEwxUg9mCFmPLjTdNra8zTA0fcdyAgPVsPs7PkHBBYVlOTMlThFzS+uIJWRj7oXZ\/Xx2syhu2ZtrTO6f+6dHdhzvJ40V5mAhzPebOkFaARLin1pEuq40ljKGgT0nhJYa+nQzdotApC10JvIrzbwkhK4lXP1FP\/IADV44pOgOsXP83+vyk9Dl0Z4EZwQUqcDGvTV0Auio\/HazsPL8utEVvC5M+CFlI0CIvSCqZqoyAKKxpsDEU5sh2q+mVBPjE3wzB6UvkBH+IIfxusl0HMjr2BxhPzaQ\/THSYbwZVqre0Dn3lnleL51Plu+GOxp9HvpIEP9RB\/ehHA5\/+Fdj8i9LxjW\/lrSN\/Hp\/JW71o7Ic\/PBWa4Tc7XQCA8eLwYcwB\/KQ8t2T6h7ChGHrc+v\/jl+3IjrS5OePVBXnGTLgMu96xPcb4Zf5kzzxbzbw7MhCwnPdK9DjoJILAuWpfU5bx9o8Pzj8GXB47MMqPNj1iN5UU4e2ZLkwSRH4FjyL+tdbdGNOsk\/Qpeh1FCXpLxAcYoXPDQ9U6rwxDynVAjREx5mp0JkJVMiBe4vgvQ5LJvQOc8QqKsicTymIpXwRZA78P+NELg4QatiDcgOYly8\/8eTANeG4QNbx\/xtfMmlmZ6QOBoa2kgOXBA9VLGzVGN0VRCxTHKr2q2MoMsFg4qr5D8mlUwqkL2v5bCzp0cAVDh5\/yzgeKceU165o\/Nb9CqLrLgeShMXD4DwdLGysF2KW\/tnjCc5mQyzpQo8HKlwHGaQPnFpblFR\/Rq4K7FAa7wORevX6K6roZ4rjkQksF6GxAL9PFou6dO9pTkywnzOqdBv+oxthQY0kvS0+Q+BvNmTogp\/8xHpggpJhQDsblibK6dRzmNe7IZzQDFMq12Kmq4yr6RFCWYYj+JJeRXf049ZRJsCuwiObpE8m3gW\/K2KpzCNOa6HybFupbgrX44eZCSRSn0RLJA+xj7iHl\/fjTAYigcZxDlZvjhLeyi6wWKpbR2JbvNwC5WBQ7D056SzDlkJSg+TmjO1RaMCJx4SFFwANvveuvy69qDGN1SvDrCREqgq8RlMe1XkhWh0OCRQHNnoMJaMphheuXe06krLXytx7PmEzGieZYtkYaKnIGlXtZzkWK2pQ2+uWE+tDdLlJwvNpxfkGxXCcE91km5FKFXPlj16xe5s4nHSOaoWCHLtEPdoKcivThRdr\/JyZETMFP9syeDwy\/n7aIRUJTz7Sw8v1+\/o4tXBJ0cL12KH+INQPgCOeMRTAuk4oyB+tHoC1dzDGxDAkxZfH4Ls1m45toBRmWZlJwFLXHRCgseg\/NHeHgvGf3IsOPJnzK5XdaSfq5oGLOx5zoECsa+uLe5HhZUmZWblNxXQ2rz7Y\/zHP1ZCX0FaDwCgzDHFDMCwCAAIvDTRwRWGDV+BpP5qwxMLHgLFSFDnpSDXUjZWwm4\/ACbcQF6KiaKbShLBdAXNp2UJp\/LSLIvi0\/gHBrozuSAE\/BM5Cpv85OYtR94r4CpWvS6sjDxriHy\/oXk2MtIDGVt\/4RNK+SVvGCqMc6dxaThfuRctpt10yk6jsGEsT5AO97hvQxIgJKjCxXhiSvu9YSk1fthO+FHNpCgNPNgc2gOjskyD800OWq\/R0YVhq0XM\/h3n5LhLgXI2M6tK1TsJgPSFbFZZFJEHzqyV1FwHc15uM7HEmK3PG\/FokR5VDtsj8XOolIzsCOD5TJUnCskcG+aFZql8TIJVFyu7ifgKfwh\/xAj33QmIduGBB0hE6mSeAfzfmOJMJuD8F8+KNKyx7t1hOdDvBheiP+G4Rs5WoiXYZ0Ct0hx8\/rAHLGu+3VJxXwW4KOuCy3u+UUjaDJP3UlgNA8H4YYHMc9PsiWQELtkAdK8sTFlE4xHWCmrbr3\/\/3X7Dv7eitZ8fJrY\/Uv8NKI43OSVlj3Im8ROY9NXuyKSS07PnR59cVApndAF+ZM0UoukTMnRgCvrwZakp2MpVDIzU3FIjLUGbOgDp\/agMqWJkF7sPDa7i0oTHTCp2wnAxKqaGrEDP0ZbrT8v07yeX1+1nfvdrNMAV1C2xxybscxZnD4ZYwi002kszBqSh9l87BJemETG9vtyu2M1Zy1T+K+74NEscQOoCAoDd6Xb6W4PrBjVBC5nmqNu762uWEwcjYoWCD3UTvMYLXmQXJFIKCMIO09nm\/svgf6229ApouQmfZSe0+\/J++VCC1V\/y+3dQqcdCr4OboAnkT9oKDtSMTpkGiwrTYfxJa4D4w1TcQdEIuEn2vMEhdfz+0jNB9onVX2kVn9OcRKjf+uyhlEpmi3XeKh3iJX1K3EDwH\/T\/+4J7lsF1KwuQVCRoVXVXMTwF1hhORjtef+LP7vvIFmNPkVjITucSuP0TAl4E2oan9co+m3+nsYesyhqONLX\/6jGZGRDQbVhEZsSMVPC8yjJx5HM6zNGM4NnSw2MkdpxaK5JzRD67vWA2mUwovxt7Kj77N2Z9DzGxZTgQLr68LHHomD9LKmgqW5xvocYVUDkxvCOqjQZdG7k27da7XJIUX1ixlnBl8qedG5UxBP7D2eNa2w8JsGT8EAFoJXrBVwUFhXE5TeSymXqUCzUcWGb6Wmy3M3UGuK1i6ihdMAFkNtL104Qm+2dxzSN0YoO8\/01DB8k\/lpj5N\/GlXXAAnwAjD5cTdvmlJVHxBtuw6nQ92AJsQGdXmtoH875sVoiu576ZJPvdKMaMlEf21\/NmEJ32JfK02V9feSnKn3stNva3MpuDUcLgC7nlJOc7xeyPXGDNxethq2IUIGKPxxC9eJsIgV+cli5jAQXaKfxdUg52+obRvgnZvIFYwr4IVkKTnWemVf\/W8jrxA5dSQlaVIwzmSt5memj6wAndcfuDXHOC\/FCyNJ54MhM6iO97Uun5l0\/4\/OqdxZ\/2nGdD5ApkU97QP2Kqm7tqVskOYhjMkyxEBiTypeZyfTD9uz6MT8zeyoGil7SdDlcvL\/sZp00yHCZev1iQQ6sn+JzlEDJRbgiF1R\/cDmx2a137r7J+a2eNAedTcD6DsMg4Km2BNSEo4qKeLGtOUnl75qA52kuqBkhV3S\/ZFHSMNv+bPsL1E9Y1mDiSE87+Os\/C3W47WVVNvA92smiRcn0HiwlsbAQSHt4kc1HTt01Cws+xHG6xKZh73QE9u35IFeVpKTcz83KQhu9IOor2+hR2Vsiw4EDy+zy1Oq8AQdbbvBQKr5ghy2gVhAsEahmZLXdDRqerPMBasZzPqkkvXLdE52pkatYTs3J014voM59tiy\/Fd+fMN4P5qjMLLrYr\/s3mxzHtq0uyzhGSm5L1xZasq1oiFh34j4tuexHQWRg+cQ0EIva3G7fWr+QGIlPDlTFNdwUsXo1gcbMxEjK7zmHyE\/krsjIngHJt6CcjnH9p\/jl0XBsHVgeuuCtbELwmxaUqTPdbl3FZ8JiTFBsxmYvKDeStTXmRlbCwYXrKbfA3JoYXSTsGZbQZfvPRvt5MoejhIK3fyeMoYug06XEc8M8PxDbKZbvJ1Ev\/h\/hjwb\/Zh5uQkKfNN5KLJL5KIY6pPA5LBvavuSk\/zMgZPlMrQ8Pw86Leudji8PppZXMPEtcQjP9UVpwe5NLP42YMO+jd9NjXmWUULcVBayitfVtxhSJISAtUqOuALsj+wt39blM42m4oXCRqQxUwo6yqOyM1Ywfgpi5GgqBD5RbY7\/KPc3IXvVMhJEuqGmW6zhoD09DoPSX6aHrpg3QImbKNcoB5jICs\/bDPDp6noA2t+O+uYZ0lY4bXbQRr1SpRntIcR9vKYDx4YnT8+s66JoccMt9fpoY5vdlzJy\/Clp6wnwk95mHxyWSpYZ5nbUxAuP1jz5mUy0w7mGmGQcg2tH0mXjrURbR4byXX0ZsK1iBdWldR2m4PjAsVfUqM+IHAs4ttz88heUG6dDfwPbfHG+mSNE8n\/O1ASZB6WnQwKOuVPonTzQ5XafzYQAZthNk35myF2YWgB\/hWpmVG\/HrTsrwPZEkoq\/XIusNnWecH\/i6Bxf7J+IhyWf3r5Vgp\/2OAWd\/xYpjCrJH64229yreXLaxplCkpNcS0D0sC\/6NfvIMQn8rI7y7lmV8DhUapldwBL4IuZ3FNlxaZ5Zp0ou7quLSflTkkMghqY1pzYWIluajkPU5iIto6nS\/kggwnBnIyKjEWLdZyUZONcOwcl+KpPJfGh5S+MNsud5y5me1JtwRbByfpUR14pgMy1DnbOWmaxNFGN41QxaunXo8+Usi6afjZJwSeehpriYp1NenSL0oZszbJkDA5LCCCz8wND8TX4fdR4wNSqRgs1ImHGjbM2+wxmjDlss6eLb\/Knudw+OvngVazOon+PrY1HJegImtzAtgGeYn1svxJwtcQt+q+RRrie125Cg4I\/hRbov8PGjwDNVtB3Pl5Ew3QeT3QF3OBpxzxyMDTo5n\/bBC\/j\/sAiy6Ap+nECfIwoUYVnSxVRG72XyZ5NngD04vxDKFjRQps1YW5tYOq2FRY6WHTtSc7GgFxcQjl3wlhXE8bYa3q9ZykTIFwGzAryHGbhHQjgHbMKqO9lORQRY6umYeTEUcS6f0VfAg\/ocX\/hMiEdkjhnPFA0mT9NfGZqnv\/GsQ0MOPrbkSM0AzFsZ5JjwFPsavm7ODlP02GnuD1RMxj9tWInCkSIDZa0u+\/aDIwbEpv2l1T9h1t0V1IXvnE3mFbyqoY6SYUxtjz1kSsGY2YezE0fGO1\/OYipNxcRLHCXTnzzfQx7IdqbTs8HBQHLLI8ki9wWLYEDQkSIOskfgfMXYLQ3Oea1dAYfD28YehrZNyDWAqpXdUf3\/LGblVsp7CKAGbFIm+TU2RVbUrT+w6aj7Skx4MbFP9GWkK9zZSxz7Zd64U46lovuBXd4QMrgNIu052jSwl2pn9BmGegU9HmVSmRmgM9\/rw9h9n\/03lqKRxLhRiEflxy8Kpqfq\/W4bNdoi8mK5RVH0FKE2Hneot8di3t76A\/Fh2AW8es6S7g\/l0mGxRAnZc4Tf0eXkHMptto2JhDNOSER91dCtRgerFMbnDmduW6l\/HFEXcVyd0vdGyn897K1yeKMAWe1TB1BzOpNvY6aFX8IVDTeoPqE0vdX0GE9GaCB9Gfg38S+xOgctiXjgTEFfQtpec5cPeAa\/wkLs+OAJhBTyL53RTvPAId2Nr06CRSa0rLbvhY2plNzDeyBHwwa\/lj\/jPQb\/RKCd+AK4LOxj1RkAHaW8Goujl\/ZKGnHmUXLza9v9vS6JcGjjG20Tan1yrrhCbFMyQu\/Qks6Mgd1RiFCaixrMLln+wYowTmbIdbUxp\/mm531pMa9mLkIJMlGXCG37C4FFdeOBwcMwkWIyGanFcFQPp2l41mfQM5FSF7G88h5clfjcN4lX5g2i1lqX+X01px91yskpTzZrbwzY19PRGN\/z05qxfWrlkyWS\/18isyZZYM2s\/mYrbX5z9cE\/iqUbiDA9s5lQWCgPaTLTuy9xHeFFDvVzthqlRL5I9LVOvB1yZw4nOqHxE5IcNnYhhxU5Ms9BRGM2cG9zBJsRY3Hnt2LNsOV9Izcp2olc0Pz81+gauNeI+fVHK0+vT22i3HTSmnDmal8kFJRNXvwgvL85FymP9uwtPRh41iubrWx1PRQKEpEiuGb3QfdL0bcx1qFvcMTDpIaJflk+\/6bimnT1yV2v5wmwvtEFlqJCAEs20nWt\/6IVK64D7iIh3e4CbBZ7SG6mWgDHtVT2BihFDhK16jHMM5f3BWfVDgxkbyR\/KkC51Rf7Xb+DBQSgkARj2e59Ql81BAafW\/jhvSt6fjEgYxnBgYC+77BAWc+qiKFX1TJcv9k9mDBhiMwi\/mPtmbUAvmKlMuJka4ZuND5AWhd8pLPaJ8ATs8lBOr\/Cas1P\/Se4\/UvXmLRi650a2w+bJIRZZOTQAdznHGbLMra99\/xwMzaFa04qsAmn4SPj9BQ2PZoUAmOQAW2mHt3wrnenBP0vUXS7OxBqJRN7kA8px0\/fG9wakkkTQbgJtncJsD+hEbC7uw0Ngm+YwuA9F4jYX0J9+st288vJvCMdCLRuld2Af6PUgc42nKCcFdRcTAiYoL0ZVBUDH7vrYOCIlCTLVLp3E6jqAB2YWX0eATTgcpW92GvPkTaKY3QF3J5E7JWLMUpfPxe7ZnLp1l5jj1J1oC\/hiNVNGF7TaEAgsRduHoBZO3t1mZ4SDZF2QqlFhiIcEpDHCu2cTeL4\/3Us\/L3SXoM+nOgAECfZ0gjgt9\/58jRcfiDDL\/mvpjypwnFSzXBH8Lp+qdHFXrXaCXj4E9boN3yXgGfNGwJBuxkVNQD+0ajGycebzM0rOyu9Npz1Gp7sDSxowdN32The5ygwTXfUkDD2eyQcZN+LxB53riUimMhm6dOFo+mokgDgMPlU\/bhvbqCjdsxyKhRccqzBlRUgzJYF5rgvdIRKfu4ptEVtX4H2cy1EMg6tejikt+oQu9eXpJ50XFIUvoOLUh7o6Imf5oK01nyQeH8KODUNEdDVGsWNiuVR6FGmTnkFO8pufGCPVlGXAcdaFJZaknq9GLInHBVy51wq0XIvHsS23nn8ceRdhqlXv+RHg9YyUntEhaS\/5YZEz6cp1gKh\/ZQY9GZmQteMSjy4KewV6qo\/FQf98M1gGgm83LOeC5f0XsA2H+1quIelp8SJHXAfxs0Brq0ImuW7gOiF67aQReArwuOdc1YX5lYgT+tDLcIjH7NQnEvy7dbPkCZ6IetkO43NON9j219ndONxMdC0C9WGcduJEZYqhKdfrYzICf3XN\/yb4OpjRjqP6eB7Qzo9weOIi\/aSKWB3MkqB1FTtu7oUbWYs5qn3iXIl9P197c1oBWytqPP1yoXUgERgBSkh70THKJFKqWrPKMx7FAzZK8y0bpTeqrPMK08UGg3TRnTXXG6PL1F4aa0TvxS3ZzuSYM\/FLeSFQNmKFnzJWUI7vA6Qo2j2fHIRSJ5suSIYrANKgl1scaiOturDbHx4amlyxeWZ3quOSaDel6HszPDDBn3LL4mQxyuOOPC2JoMVBAnNlmEuvXeDgp0qFpXSyOJPxsIxf1+i5CL94UN\/TJroJ\/mMHhF1Pgiyl71A4WveGOdvh1bc5PwFlW3jlp4EtNMouwjNmn1GVieJhdK\/qtdzlR\/ZgsUkqIw96v5jYbc0i6VeFucpNDRuNHn6cK9An42yCAeQnGpU1meX\/F0uyqadk+DofIVOGYL2Hc0xA4zJNtrlhJ8ILBy30EdQkVJ3Jo7XXTF2vvXCDCLUYu4vd9cmQmmKci7OCdA4OlkAAdbOUiaXvHlkV4h0rYWk9btdojV5nYRX\/f+KxAjFiUZN7FvBP20oB23ARG03QiUAtOFedjp+RQEjIl87BcOEjMMajuT0ES7FNfkY7n+N83InU\/fNN4jAk+kufzrXOcVxcpXAUH1t5+Tyvkqc30wvY2+78nc8jyZq\/YFBPwCnLNAnUIUAsJFzvvNU9NJvWJWA9","iv":"0dfea1a21588b8c4d1f45dbba209f1da","s":"7852df3c07987c8b"}
Share your thoughts. Click here