NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.
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qfXpVc9pFcBS2VspiGaSleOa8GqmSEn8xumUf6i4pJYd+IH+SP6WwDi5Z43P0\/F5LKcAi\/NCR5ZSOwaUyyQyxDk06IzCQsn7d4Dbv4fpsqYpA33WGyEugsjmeWlRiPUyRWme6MLibc6qZGAPuRTm3iE1dNFP1MbKNMLIUC9yAxs\/W8k7BwIlpqFNid+qx5tQR7Fxgx3dxIVEyuXfsuda5BY2jSfyfDWu19i2BjB0DOn5wwH+3BN7MBguIQ\/R5aXZ7abvG9jsDH6stVhepHl1cKiqPeY+7+iVuZchLRdYRooraOFpE+iDt8L\/B0tEFocpEW2DVyBWyzjLumCfU3W+ZjfUe1LKfckE7+b4JoJ33eeshPSSNvcBI\/aVe10BG\/FWsPv9ZK90N3hqHZf6P9LK2eirvIDx6Dn+kmdKLdYCHL\/lL6VidmD2P3uIA9Q5w7ICgupsRTlRJDRkvcExU1HUHyERFhDBoz6j9JXpGaH64oY6lbgXMMtI+EaPG9jXCPyKmztrVPHohiUFQIFf1ER5XqEIsiwKfu6+H3AIqBbc7HYpbNSFFjW2VjkjxQ\/lWjfmd2NMb\/jMRw8e2oe3OANTFtB+7AGVJzF6eeQLWIdlZV+yplKlNNxqAH2FJK4fHDpY+ZZhg45h42WZ0USoUaafSVwPGZjyK3tndRLKesOZwcfdaJNoDvGz39MDPQWZoFVjuKEOgU0QFXy9\/gFExR4sRCb+rV2qKiz2ze0FXoDZ4ThGjNiokNNGhhesA1ypHiwZ1euhUrjfCVBRuEyoxrKGaJKLoaTh66\/kqxgHl0bbM3qmttfIhyK9yGDcm1NIyyTrFoDq84s1zPOqRwz1LBc09IAxBNac\/odw\/fC6DdLyHIUoNr+SDHzy5pvKZtZc2+3lAV\/qc3p80942wfcrpEpOsTbhElqoQjjsWYMyCQjp7vMK1m1rdGzyy4cokQjJT7aIS3kf9iqPCUJRv4SzQ\/IVPQDSZC7ZZcEgmnKaGlnx0vv+saAeZgC25ZOxEUnidCHWuOanOGRi48JWtaypoRe1Bm84rvXF7RMNInSL51j0\/zslbVftb68XW\/sB\/hkcerfTK401OGoU0VDg\/Z1r8VU\/09GEtUu+SBwAKaazv\/bdJcNqco25suT5+Ip5lOPYnjm+b23nWnhIBsWxwBKPfcOVvt1cqRG1X\/g6OLpy9ZmaXjqpzF2223fw\/Qs\/NZZV9VAGnY99GowcyLw4Y5Z+iNZTK4trrXtpyV4M4kz1itH6StrDxknUYDVY4mZzSzG\/7Kk8JN3cjvjZ5C4nvjBYYuwdMQoW0bTqLJgpzjZkaLEAK3gE0uOa05rZmiYRBmbMb\/sFbg6vzrTKEeTy6L2NsDLC5hmz6V685juW5ZTm2ZDnGM7s4qrPNTrrJ9DdHx\/zbTGX\/Qk87wX91iSPIYqJUqY5B6fE6fFyrai+7CliVyzczvpYQ\/\/RApqsXXpttcPesC8pt96FvL0F8ItjtLpD+3VLilUcS7ZFd8rDJtjWyDC2d1QDOCkuXO2+MxvqwlCkl2BnQVWDTuC9GaJ7EXxsgquNyHbvXwFJJBvOJq6HYeDMtVLtjey8ejGT3F9uquZu892THYFIZ9kQLZKkZIKnYT+3Sm7LE2c5zYeSeNvNZ2F8+bC1j0sOp\/CnhNFID4phL\/EpT9u\/vKwL64tUUfHmH8pm2uN1ErjatQYTj67PiMej7Y4AmiIPzdLWZ42NVWoyDFGYaC0xOcWWlTfauyS6nu6jOYbA2L2jAsNI8YErfufEhildF+MXd8oRAkYD9zkpy6NQPrPxPJwpCPTffqEhyXf1tM9wfsvYqsPs7QghcwWazJLnwRNXjJSKuAhVLmGx1BcknbOUqMmT70IEm\/RRHgZVTBfTpbHp5ABS3\/iDqXV07dx64gWWs+0VT8FWW79Fg7iR35fw\/eY8wP0zk4fSSNbgiqoWsxpDPlKfvBR3+kJG2Uyv420UrPfutpTCd+jJs6TGkc6DnWIDEP+vtdFJHyMhU9SD220Gl2Z8fuhuYUBrjRKJNDl7xsDPiMjdbeRYBLofZvIFJ+gjUBjc8e3cLltiwsbAJczlhHEprz\/7\/ytHWOURRTPtYIuM8vt3oalLWiR6ey922VvxMiUSbIVGzfTsbpk84ewof9w68ZsDRKkDGzE478QkBIriDdeVz7Bt7zcnDsJI\/QmS2cbtGq+ulk879Pqd++ERSNkS5mKTwOc1Mm7whn3Hlq28RY2i2LeAE6bmsKaPRSUQRC8Q+ek51QQiZiqk9cXgw08fjDrd6AOV0d7zhkqTEGnN\/aMxzRgteBwImKE1pR3AdvdWjXPJugCox9zCP7WPwIiVlCCqFAjPFwLYLfEHiWVYVDRR+cTZ7BcJZnyyolwVPLqN6hMZ8kp3Hp\/eZ0DmaurDcyd29Y465OxBSYiuYriyIVPjxgLcQlYw1CgJ3mHoFxQRA1jDlN4nDLRmj3S3j3pSStXw3Bg5ftu8byz1x98xDs6YqAb469EZ35rF8g7FF0dH3sHi8UdUOfYwS+gLRXH6XJxWx68KfNqEwGf24JmLrrg3gHFIQ1biAQ9\/RAoXNNq646U9Uc50PcqjchPKGW0oIEEgF+Rxl+Cg3kScnS38LlwpFtA2AaQj1KIb2GV3yIHTz9ajnJ+Wb9SeOgmoa9jbVZnDSbivY4\/BETOV+mwiwWvHw3G8\/xZU3133Dzkh5h9fLsz94ujiEE3pqYzeEb3WjnU0evCHC3DWzjXnx33IJ8LXTM5HNOGAp8zuiYpnXv8EBA6zv0upFsAK989z2rI9t2QIZDw0WxUo5hj7Gim7Zp0DKu9GapcYn4WG4Zml6qTqB5XG0lu8FQVpPYJjFjZ9c+hNsuUDEfuuoJALMGEZvkx7uS+zgF8684CCGekVZy2Be5uUE7ZAd\/dwnV1dDpDNAV2IbicGPx8bdNRZZe8MSVs\/S7yVmczxJLabJXmdw0bme47M9TEyLpGlnsndoRaqaNIUyKse\/tU3gugaoP0RsjdC8RPkWxwwHNzbgxgN8UbqCKhXFDmP3qsuCITxbhRsviKQQPqJmga8PI5sPJphTm+p6Ea5UdyThrO2iRpAPX1bW+Dm2Hs35QQdQdVef7dlcYMtkwclBZGrs5ySCV9IWE8LPBYZ6syoQHFLJysaGuLKJUyTUCQJZJUuN+82+ORh2bbgqWlxtmRiVCShesXbL5EWgaiIFP5It8tSPWdPt\/zn89gc5mEtbB3o6q0WyfnQg+wWz3a8nPjA7ulbg0Cqkzk3UlVmMxgBcsxiTSC28oZUu3XRDtHJMhtd8zCxa7pdMWHJOq5XBBLTewA6nfnEV6K2YUDIKssMQ05Ma0NKy57MOMm7LfEC1IB\/Z8cdlgEr\/QVbqHN8vTGEtyi6TW6PcuD2y\/PUxadqd4GfbgRDKgeNMh\/v5wKab2asscb5IlqaOexmKp1bETNVfgYAqFFBHJQm1\/s\/j1MvfT1GnluE6Pg\/BzuI8y6ZQRY+OLi2aH+A4FpF\/kWqf8huO4jdnYYpFxuWg\/1rNZLG0Pozg3Sz7XaVXHavicNxBWu0v82mLsFIYNipEpKFDkgoLkOe7hUkp+8HpSaeLAyo1x0IchTND9a4LFMNz6ZKmZclhnVMhZajiXFWgaA13SbHlHXAJK3BoP+K7zQDSviZhq2xy58xsTsJ8bVnRjZQ0Sg+9t8J+tR6QKqFk9RXEKMbXOxSPSAi8rmP4RkUjZeWv96yBFYjfrAK0CKGfrSzEIGt7ykhSZ\/vEN\/q0lGMwD1QjFozu7crCfAy6jxptOtMc\/SGR9r5Nk9Kt78RWquxFqFAv7F3U6MyVMBC1Eknnz4Yjne8J\/qT19XtBOEjalV8Em0ZLFfwbRBQo4h+oa+Uj8\/k74a19G99AibNB\/EWBWUqjGelrwndbrDvzrCNeT\/E6jtABZsiibtFLuPbqdxWtNM\/R7pvBBbgOkNGiv507RstVwyawlDaHCAgbHjeyFxV5aG3HA3fDRjxLc2CT6JOk0RH78ed4TkBe4C1DTEpeAPoL3f5FEsN40p70iGbi4Up6ItY04IImwTIISXqJ+01Se5AA4MM0ElHYZ2PNe63DVIWBtNx4hxweX2RKLcr77JmiRPCoNiUqd2tvq4SalZJUJZWDwH1BtD3GUyH\/9jAtL7QabObHJ9v3xTwbaKpIChEmpy6\/eAgeir2CJvizFpS\/srwJcxNT2n+wCFPLTA\/IelJPsakmM2ONDlTvE+O2C\/6Q0VVrZajmFvcUS1HTynOffeRhjdkXgJgYidWkrOfMBU5SllOu4Ur+wvEWjfvBYuM11e0KWUNBs21Afg9UC0jL+Q6N2bCIlHqCzScOPdj2MNLjRZHPdAVRBb0Kp+D7rH5ObsGix0XI9bnN0UaDIXqeTiGkbXlIdxeZU20dsOdsZlYyG48LX1KltqqC\/A\/RLjavh3hwMVjUqsi0ib1ra29FU55zd1Apq3+QgnQ6iepbqwK+PVheKi+L+Fpykyv8kFn00lhKaQIk8xAx5MLokzPkEHXbXpcy6JfydJDEnLS5Ss7JEx\/IYQR7ThBA9\/qyMX4\/X5BGo5qpo5r2wRO\/T+1M+UJJ5L9IQKpDzV+Jd3GZwbK9sZCx8blfQGZRpCGRWLDivC0UxrThrHWhk02nL\/JqrriY9FZnMAi3sN0+QRu9a9dJrdSy2Fwki\/xnhqTY4w541NmP35y+qgNSgwIVzQOemrb1hjZ332sSSFP0\/iiqXCAvmz9xBSRHlPt+xA5Rvdc5z8usjx0wYunc0GFKOcHsXKKzv2Lby+x2ehVNGC4L\/tRca3BOG\/buBJqdYkM1vpN\/DpHfPjU3HLLO2hGS9cPtEn21z5G348Wx4Vf95jnLRLmCH4GDYRsdvZzn3ghZrJ18zrrVuwLR8XtNImog1uth0\/aR9sMTMG04uVaualMee9c=","iv":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