NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.
{"ct":"vdbIpWtIrspzMtxQ8rPxyNSBLxFUul+jaLgVmR44dicpCLdGHNV9vOoMxB0T9yZiBzsfWGKReytRaFW8WmvaBdMVYVhFab5aHbNCoo\/5PhEqrWhpqVKfSitlS2uJCzyHAkugy7+25L9FXxXlbp2qiu+KMF9KqDTvFRK+fL20H6W08mYI1VvRb\/IhIRqV6N2FwMA5+aPBc9kRRNmPxoFXNKRv1fLQ7Op44XIXhKPRODhc3NIMC5N6Ufo9OV80\/pBUZVa7bQopTN+4GtvNR2\/tvHaEXTNmgJZNp5rWkijh8XqNqhgisLAtcl6TgHMBZDfYXuuY3qzgNCS1RIm+zrmsGoC2fiPdmujYMjmoaB5KbHTZYhlPwG6rSRZvIKNAaoA6v\/7F4emfShN77cERzt4DppL7+WsjuscyPYGlX7IY6PE6EvVlchyHt0Mvs\/3N16BWdUCEfP6GFlPh6LU3ukyErbMQqVO1+gzn+ObFSxkZEsKSf2C4y\/NKYYsF3q8bHfmoZXc1c3Qn\/+v0qXmbu9PXUt\/igfMASxOeNaa3VTvD1vUJKK4CO0Dgga5MUzzeitUSkzemRXGP6cOOHTDmhG37F+69GVPR3sA1ftjuDohQ2O+HAVS87u3TvBWbAkJS0Ep+u43p+R9BP2lnze+fUAbmm5Lt5Nsy0ftfl4RrAO3bAAhKEHN3GMQFoEIcwJb2A+l7AT5UxDgqABJm6\/a7B5sO\/ZUS3IJ99860H\/BqAWb6gQU+L8uWbyoJ2BSmdrz\/Gz36OgG48P8FSSRTurwz3MOXBP81+RWl2H81oxk32DZ4mKuM+nJMyy7Q4O3nuNTpqe\/SJsXqpKeSYVA+Ei8DPcJE5jsNFLh5QLXyXJ3Vpg\/qHNVLYpKaZw3HTQsf6Eg4uWKt+77TsvmCc9Wpu5Pu54qMBNXhetrbDJTzva+hd47qdZTRdqi4zzwzXEWWQKhiDhj9k8FquxvwH+QZZDQNDEEW8pG9Tewp9gPWhY0tgRHFEQOSSJTC81YJB3moAZLZw1tradLvIKYrq6M572WV\/oUX5hlt7oN0zDOx4SlPh0OwLgUJDFvoROqLrVZU7ZwvY8Frh\/JuaKc\/nuuCBSDvGSzWP\/DeGy\/qxLjXX+hgHyr+OC9OHncASzLZentOUQOapW6YIrohc2PHHFORW1m9bGRYqBEg3SxdYZZymbJnYwUtBqq+8tNTbgDNHHNOKEKpqGUvZ+eUy4nh73v3qJ\/vf5UzhztR2jihwX5CTeO9OKSAJ6PuhigDf+ugW+FWUeXnpTnKP6PAUURrvV4frYI7TZ8B82lc6C83YH6xHTDNEAPmUi7spdBOa00mDmwSfaHUy5FKSeSydwbncWg8O6WyyRdYzvffto0YsQEHZKian6NqDfop4tnm0RZ8TQJZbQz56PNiYyA\/RBZ5aS3wc9uqEA6ErkCixWaIGM07KAm+6IXeNBaP1b8Z6yiLO9LrQF4dttQvHgvhAqdGyZhNTrij3UlAyi5Wh9tle6tEd8ZWoj\/WusiqSCNVp+K1kHFDsi9W99GwvcMKHaMOeBiKWCvY7bmkCNSby7\/tjW40aZsMhec7Bye2Rn7rScb0gOmdR0FWDhY7maKkojRAaiSmYobtprIceS34JCDWLxyT+U4SksD+OSmEDiQofq1fe5ryQ+j02pXn4OyFzIblSrTfaCmxQKU6tVbSKW7IT0Ism0ox\/CHGJqYMOX5oG8+7RYXx8ZJkk1QhegdK9ZmFywA7tUnBKZdDAStIQHNxchYv7HAduzrqwpkaOdjI15XTXMD5O3vzDrn+W21tr\/z33renjGxaTcLVenEuwpGgnF2eQHe8JqcHi+dCBC3VUY7t3kjaHcxqTwauIuixuY2QucLA0xpC4MeFMuVxj2j1r7VW6q3aJqL+LIxpT520\/K3\/bf9vuUdpAfjE5xjZxDqR48xE53Dj0\/TnA+kSbZ5XhPVg5LhbeelLeNcX47zUpuSPn2EHfAdv2S1KQNF7tmIHNQunDHKC\/1+m5wnD4BZ\/Vv+HW1LwyItnx6B5RQLyujM9OtRWYCJed\/s62jDOX0GCJW6F9Ncf4mwfeedJWhhapj5razt\/wN89+C\/pGwvWV1bpzl7B0GUskAMXyDYL\/7jEaJazbAWNWKz3\/jVQJFmqHF806T+2qL9iFxa\/axbPauZEn\/9wEuCL\/yWweE\/6\/f3Cdy5e6XxK0KBdzBEmTbz8kab9o8TqmrjqQcDr1EwwddI8GPYORNSv5I1tBFS\/2P5AEXPiUD1+9ALgnU6YzNjVkbaHfuc0Cobswxtw0ki9\/jnB4bIdrhgC7MOnHx1QDOULfaoSdAk1ipQXtK8x\/m4vps4Gw5P0hMJJ889mcBzaNOLybOQhAhtgPZ\/4tdWSMIqt6Quq77PELiGdi5MrA65CqNgDFBrrkcfhMBM6Q+5MB0V9EmszHrnzkobBDmv6oBC5lTuYtC1f5xDn8iHOE\/UhlXKOkBFuX9j6zYi83Rg2cvwD2PwGPgEAnEaFxS9BTfsnfn2Dz5pOxi4Sr9OwjpC\/pm0kZ50hNNRmWFmybt75eotN4yJ+9OSyx3crf+xFLY6Y5nGpIoETHS1qwIrpNkwTu7VPCYv5+UcnGF46xB9GkM\/vX2kcvPY5RSglsIZOAujLyHlR12vXIUeuAcWKv+5o7CjBHzIqVEYE2mASrphhdj0jDq5+TGMMBksjlQQilXDzC45MHBe0OQBdiRncsm+XBo\/gJ18jJjtlAXCMzfbxi3Lxwyu0dUE82LCgrbpYiPepK0Qr2afeogWZQVlnXj+U6RomoH0m5YB\/Oc5+GGBYk+aqo2NY3IRHb0lkPBkZv+PzS8nPoU0jfm\/nrFvdC5n\/im9c1JkBa8PYvVZeqYfThC35VQu3ehurq0mso\/lo9\/cw4zED+UIKqEBBTClrXJcZBY+UtPmkythwa5SjPJrjRvoB3\/FqjNVNkF7lVJMHa8XvilrwL0Nq0jUoFqS4NPiagXxwAvRbMul1z04IL7jJSX7tLpawIjhTifbPUwmOCwoRdySI+SdSEgog3\/v0zAmphc+AuZI7GbWhcHynGAnn077PAKZW6uxeG7hM9D37EM5VPFeV1QH66T5uDZAVs8Efoox4vSQbqvtVHCS1fSDEpbS\/SGUlqlHhol2RNj7\/1fO6d4oNexLnUqQvZ11sP2JUJikc+maAgshdsLoCOPosdmxeHVDGplMwbKAougWh42\/w8UORLmNvdkgF6dxDPv4oi\/GARHRYSaghO5md2SfNTPawva1VkoZxVtTFyt3bZEdib94qvIUCqtu9xC\/RE8kPvP8DaQS8nhSjXaNlNFFOYjZJ1p2qgCXwi4dF5EyYQ9gRMckm0Cl8fbTUoFE5xDfoVJrQjWmbg1qj1lofoKLbRbtIrVmjUiVi2hbbHvcp60WXV+DFiauK1\/BUdogLHN5ObtpyELkOYCersaHWtVv5h2iW9rX\/SuVWPvI\/afjfcIkNsNSR62D1qwzPn\/4CWBObFVGMb7AuhztQV2SEDoEtJyYTT3Tz8xpXl4YAoqDuKBfmuWmfPyBvZPzzlLXyuWCsP06bYHihMe9EgWVtRSSRxNcUkrmX9l7Vi\/YONie2+y3Jaf1cBHjiYpG0P9cPFjT8DhBiAO7dDQ4bNFSf4QRKQeHfimkVZZDfwzv7ndpOSCkDWrJ0eOAkFNO\/j9iuxcVZRXavvFoAa\/5b8SWaANxRD0FrX5ZWcCuDJVRUbnqCGYVu3K4am5bPZZ4QcU95ZvzwcrW27S7+\/u44TP++NRwE3Pnhet5guK0OUoAiOvhgUcBAOFjGo6uv6OEZhQRnlHQB6BFtep7OFPiLLAFkpKHTqCdkdDTXtVR3mpd8pM6NxOpdgxsuEfujJJ4EzZZBO4aWDEi7rjxcBGuJvp9zM9hBh4SgKBT27JfCKjLI11gdI3CSw8A3lC+Q9GC4QCdYPODycayEPIkCR0SkSSeXM+mBprCjtfkGabAMHGyhG4\/N0XXAt2PWPZQOsu\/LaddPZxSXRXLU5FRDMeuQC\/ygglEEcjpvFiHYjb7a3BDRv9nf2q2\/EWPHHBTPIANzyd4tiHKrPIHwtOcrkI6S9Zk2oO8F6LFZ3hXlUROIZc1XZJdT1W59FnWO1ywvbV9J16K4OwPkejgphkSI+C\/apZx5nESdEg7XnXZdxZxT+wZmYhnEOMlp9Brhy6cVaS38MQaM60Xx7R+3buW4dGiXf8yfsK1DcqBdeh3WCkZ80svr4hjZJknLAF6iEQ5\/wn8\/aozGaRxSix0j5LhEACmzqk1cT4FcpOGVQDgTkj3uXH6B8byC90d10A2Ki1DZHIqfhaZo2kRGsdwN5xlL9vKiQCeuDFco9TzEN+zo5XFWYYE2lpH4mGLAlffcLKxn0svVD1UroNRye0bu\/01KZ9Xp2plE1i\/ITgsTubw1UAfWjFwHktnCvNilcb3gQGW2BGZ5f+7U1502AbXRnik+U33HeHPwGD4UUuWJ4sfch8D7eY3P2hwvvHmJPoBzoCEnFWdeUBzSMrducgTBEGwsDGoTTcV7szwWTkMsHlPzv73BobK4Syk4zfrq7NyIkCUQ2oKkAkfs29GcbCxWtUaVtB0s2xAdqi+CTWkdsJW54tboKUBRsu+E+79i1B9fHW1WPQSNyMTt3XhFTq7lysMXyZ5axIe1nz6JehwR0Gj6T7ouns0PAmn5q5OIlrCG453CB0ivlOiJbdv13lC1HENXDghRNnG6L\/+jRQeFLKsF+qgWHc4Ox9y6i67BkQwrz6QACXSfznI5snjWK4AJxnqFTQgh5BBsXq08MU21Yh6pabVMWUKCgoCtu9nbD6dlbypWyR2RCz7U\/eXBPILKluShn+W8wHTIukYLqBUASt87pK+Sdj2X1jrK+uQRaDkiAloVxGElz0Sg9vwyaxHlw6MHA1jA8jVCEfX6w2axcBukVMaUt7cbvzSVteUKn4BmAWeQMmJRTkWkTQIvv2IfkKq6FwF+AOEm\/u5kOY96hil\/PIbNQ8C7d+WCWCVqpM\/K69nyVMyMA4KuU1Zq4iOQGAOG8O2clRmJk3MCLCUYunsyJXpa6T7fCY9ira97O76dz9eyqfu3acz5e5GBQR4D0s+EICK4Ag3gWLVp1NIwBZH4w1EzUKwuH9xhWthqf4rMNiCNXl1daKppgbQaAVSSgW1uljj+G3I3reajMePiX8GqUPoJpmiMLpEetIHgoeJaQF2y0HVH2V196zOH6N27+pcJS5JQNu9UiKSb\/aMwlameWeFIb8DEtK5mL+e3H7+JAWSCyig6KSZNznCNVltjrR9VBihRPJHRUXhx9W1q2Gw6nhVtNPwerrsM84mGAzvVSb3tEEsXo1mBpzUtRnX9PtgLG\/RnEAmTKcEmuMhyNFYnqFoTesRIC4daS2gV0LOsQEkdJG7BVSYpiYL+66n8e2u\/7H4nvbLM1kOZ\/p+Lkw8S1vuxNkD9nPVGJbkRPjwCLV4P7mI4gVVJ\/E\/PncMGmJaEA8q1y+ZkScMz2KW2aqKlsx4FuubhrSfn1FUcbTbOq7Ot1xH1jjl3Owok0DrLDQT84Jkvu8vW3ks540Bv7dWVWcrNBoAlejkuB1slrYdz4LiA\/2eUKIDwH8OeUFsqhttweqYViLwjuz5EOhlFxxm7Ag7+jdIDaSFP19IuLln2trJ+hrbQyOuNu2PHNAxxiO9URlW8M51W4JOt7aQnGhSuylTL02DovDt\/MV0oB0JTVYjQ+1ncT4y5E5GvqvrYsrmvBevzEp6ySqh4wycsH\/K\/cKyhLRFFBqWm02FVfoxeG++EuaKIjPiempd4wcaFIH0vbZ5AqVtGjh4j35eZjy3tq6BDg6RVvilobpzvgW9dkoL01gjpB\/HHMnNCoL\/YYc8r6WXonvZwtS7UxFqiHcOlUGZU\/Ijp4XFz2WvmZ6Ya\/utOMEOaTfrL\/Vc1nF7ibxBqn39hVFC6C7tgVw80II89EIpaqLvgs3gxNa2wXVMJFnMKBB4FHPZIYMEbFeRkpsRzQSJhHBbfu1sey8wpmt3BmENY9MizB7vMtsIosZCSHY2pmB0cSjxgs45z31VzGQqNa+6s5YOA5Wfe5E7Gwuou5X6DftXdPWOaOBGCMt45exkBJn1XiyB4IrysCLbIqUdQ2WETboZRzneYCnao4c1F2KQSh\/dKYU88jC5eznL3behnqBi0AHyoami6oaCjkzS36NaFzEjmwKe9p0\/mr+++eiEHJeJk1\/pwMU+gWwF6Rq56Mj3CK+eQ4REVQcwSgO+appuZjHNI2AVQtm2EydlMUkcwjr3xBaOyEbE0\/ccXdeszUSg5kRtUTmFcG4QTck6SBu1hdkz9ihVffLuMMKsvXTC4PZYykyBGbed85BoRzsm\/TXcScZhcetZTBmCte7r3\/A5DIzHvEX\/ChWt9Q5yOcryZnZR81IXfMWInLBqUYxnJago97iJr4ahOeO6eHINDrjWGI4vTHh2Tu5UTA+FrMVmIjOmYshfNCW\/KHyqVDTeB\/z82lG8u+eUNo6WAOaS+Lih+GfRG\/Xev8VQ33FheuVjk\/C+FwPiaYIc4JRvR4XkFokfuI\/PREia8euOBiirNCSFPVnCV87yDVMLI2yYd2Zran1JXm3S\/GJ+fy+AurLWxPFOZUhOThjvppV58HXSGFGqj+vhLzNN+kvxyLeGUCEESdeL6PMnYtL3Om7SBYRT1IH0+Mh04xdqW9\/2PLHzwMNBCDr5y7\/K6kYFEeiB6R4ygSog1vhz4JjkdnV\/Yb6fXnA6rvSFa7GYMPy19DnvTqkecIX8g41zxXqrKEqzokz+OHWrJGiLsQSHb+d4aGuVv6qbMsq9w\/CMVo6FHnNzoK7P5U9qv++Bto\/recPmgCiCUAAcXCWqX+Mp+Jg9K3WjkEKMdpGSSt8OqbsUBMfqDX+AT7WT6EYxooTRPHC3Rh4BXymOexCCpij1O7c81Z5YWExkhdKU6mQQ\/pNFl4wqJ8HTASqoBn+wYBuEQe0x6oeScajbiEmwBD9TPbtn2NMg2fNU5pzL8tXppAawpkD7y1WB9OoffRJArsA4+sIeMIk6O2Wth5j4eVzrSW9Pn9XknDxb027ew6rpzhKohesCChlGFaNHFEMF7ZcU108Gwx5tUCSOtgP+VYBU5OXt7NLzcI9CIBOor34SiOK4\/Vef\/Sj7zHLnEAI5JXF70tt9YCUMxa8GanTzompp0UdM5UVl\/ZgF\/EZlpq1LFSl+AD+dkRhxbsNcW4zOIM1SQzykygwKaJC+zX+AL080\/d+MJFFLjiMIxGO+HBlsjpAQ7rBXk0vzoqRhAupfcu14UrsWhtoQsPYTaqZxRNl9Mru7mYspUMyOHYOltV6LBWoNzUGHh\/1kYJ9HOQ5L2FmF\/GAEDuraIkr9vYCxiRaHWOSscpx+qNymr0N8TffSxYoILpJKVlP9bbD+tiLPU3wBsZIJc8NXWYpxxJRFSeo\/K8lzDlYut2z1WX5bZCAS8cxMaxUtrNDaa7LDlQwH34w2oTk96e3tgE0USY+E8qVyJkgJqqf\/IbmHNaw96u7DDJvGZR5Rn1i5UvrnlxQsT43iYuDKHEY3MrvTUh\/EvhCfyzvMcwbB67s7hSc9h82pIK1T7PVnRKGccApEgnLi7J7utCZIq5QjU6IsfPldH0RXqRHOAb9puOVx0dQvwDJsBp5bcZ6dVPU\/OF10IFYJBWEOxMgoA9wSFnCndgKvJXD2RZVwZK9MUjJWwTrdJHmbUBKQaHguXgvdmNhgtgCeGU41XEWvx2al9ncXX27GMxIjW1GCL9uDV6I4V5rh9I7FHIsOrWQXKqwUkd8OsvlI8PKNX0BCqNL6PYURiaBaElLaEMcRFLFVC2KJ9PAEUxzH91FjtAe3hwIwtIeBtM4DzO9mzyx15LzXA1O9vW+jXtZg07Bg+IR8y9xqL2Xz2R5MWJRJjvUJSPLw6F6woEfzeAD2gzwmcdvW7rMbHi+9mfcx0cO8N968D\/BSsSDM+u2SMGdZ5xY++pFyKBuSRWFGok9pmArA\/cJVRyp+CQeqxZgLHLd2R0889RWiIxJ2CDNdm87qltBZq\/wBE3Qd2cnx6AnKVXBfoZKNLTVUxmvFFsjOrqgnlMcfDi57hA+KWDmkJsALTnZgPmPmIDqxHOJY0mQALwJUZfYhRfyTFtzOGZvP3Xbv9BEFz7+c3MHs1GE8ssl1YzF27DduEYYj9ecBaD0Vr9JjjNEmYZuJP4bWsZZ\/YWzQLZUsT5MHX40dEJ7N\/JtnREYK1yBnYh6JQh\/SzLKHGcKVQ7hWIz0khJMNIlQjmD3qQtUglDyzIaODf0zsjhVDzTKxh0i1M6z5pXhrrWyg1z+8wxBcBSHxEIKGrK+NwuZVmT4eD7eIMGZ42n5eC6C+kmgMgLIyVrdJlIzjdBx0RbwTuI31zVYMm+nfqDZEHFzUCDGOKkOc9\/i\/GZF5uhigC7Am+yIypaVb\/COKRPxmeO+HZ+8qKaY4pbwaqs4YuOm7XUm+Hrp3KPoChvQpXKASJ0H3E014qzR3O8iYjdHCb4oMN2YGcBjXHD2rDZmmjP5\/BFWaGLXPHlBE9GfrRWWQlUXZhd4DlOoXBdqqGp78FLDC2Lnl49FG3RGB6d4m2S6c5MCB5nHoLSN5s7vDfyDHMwvDaVLGhg1iWTHzne0js610LxjqL8wtmycmdwt3julfdEyuxk1ym4cde8dUfkeeERmpB+4R+I3UR6zmwcYnYDVfpmb9hjKqSrTt82Z+eYzT\/v7K56mTvi+prEP2CA3bCO56focdqixSGwMRqHEfLUqAFaJNRGjRXdDCEHLda1vCSJru879rHxeuGCquScwJCxO2L4zRT2yjLOiI3PThwZ2c2z0kWEAn0zHvbhcb6r5Rs9SlaFeM7DGn9t+DTNMNuFB1ajUikoQVyMBIwD4Dx3d6ATt6SFWv8kdlntCFcUsq8UtDvWi\/gxgTgGXAD5PMcHyZ50BnEUm5FuhC4ElwAW5qe3S7Ymg5OIrVagTfF+DGb1tWQaWXZy\/lI1y3\/fL6sOlJnKztRqoTl57vHssxZhkouwP4h4u860f+7ogY9YwQ0mscbypUevhbuo6reZub643Kfl1fdSLi7ooz1THGp9PAwV9jDeyLgiacHGQdlzr5dIWkpPQheWqbNWImFkxUG7CC9uRKMd21cmpLSohhWVD7n6lxDjbqsbnQX1RpWH5re\/z+ctuJmov1\/RfHHL7kMV\/BzvID+aJzD4yEEuKktlyRw\/634ER3fV5vA3RRCQxWVhlHmCXLk8+cG4Fgos12qjKLntTijJHDXNp0WT6+VyN8UTOXFb35fIZtDqZ4dmTreBr87SJtc8EUFJX0hz5Xr7oUQddPo72dYOsnBUmUlDJXsOIbz7xTIUgPiFLrVLR8jN\/HkyONON3RxxjFIqRprylLFivBP4SMHrIGH56GEDPxImr0HJdFmFH98gG9GjM5fMi38MywyWmUDEsW20A8y0Ugk38cIzo0xwuMKMStWGq4S\/WcFBgE6m0Tay3QQQB5Sw0KA5cACTywlLLqEuM\/FZK5SnhXqyRnAR1vb1DzQ2NS\/r1K\/1akwO3k7mL4r+endgoKSOH8HJgKLlodDn8GjBgMHJddpKPOVpgAs63DJNsEeE1AFUIS122QqDF+45O075y0h7yZY57pNlOomA8v\/kMAlRY8UzqX4jfZNQoqY\/4MXTPVt7GKOwOUUmEjO+V4Jso4lk\/YC0WMY5YZhi32\/x1VG4EAgBWKQVoJ6a4ISt61Yfhlwvzxk1tUgiI8yCXiRNQv5EWSTvaZxzBW4hiqMx1WRM6NswKzBj8p7B0RQtEg6eegUfPoVUTA\/DeC4K7f\/I5RUeCer\/G4KYaWToIZwg61TUnJ49Zo=","iv":"1ce9e60ad44f90881eebc94e5eab5ed7","s":"b211026158248bc7"}