When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"511a382e870b692eca2d650c3bc5e37a","s":"54509bd085c86fa6"}