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Mobile

Why is SMS not playing a bigger role in brands’ marketing efforts?

July 3, 2012

 

By Chantal Tode

When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?

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  1. Tiffany & Co. acquires historic Titanic timepiece at auction
  2. Rolex partners with Melbourne’s National Gallery of Victoria
  3. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  4. Versace recruits American actor Channing Tatum for Eros campaign
  5. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  6. Louis Vuitton lights up Fifth Avenue for holidays
  7. Ginori 1735 spotlights holiday tradition
  8. EssilorLuxottica, Prada Group renew licensing deal
  9. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  10. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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