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Dec. 23, 2024
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Apparel and accessories

Why is Gucci’s near-flawless content commerce strategy not more successful?

February 26, 2021

Gucci is one of the best in the world at applying content-commerce marketing, begging the question: Why didn’t it do even better in 2020? Image courtesy of Gucci Gucci is one of the best in the world at applying content-commerce marketing, begging the question: Why didn’t it do even better in 2020? Image courtesy of Gucci

 

By Avery Booker

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  1. Happy Holidays!
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  4. Mood of global millionaires in the pandemic-era
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Luxury Unfiltered: When brands fall spectacularly short on client service
  8. World's largest RH gallery opens in Newport Beach
  9. Wearables, AI at forefront of 2025’s digital trends: IMG
  10. Register Now: Luxury FirstLook 2020 New York Jan. 15
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