Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
{"ct":"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","iv":"6256a520a3e21ff5a12af40216b4a22e","s":"65172db9ffc20bfa"}
Share your thoughts. Click here