Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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","iv":"398735fa0b9f690471b17478162b00c2","s":"ca917ea27054ee62"}
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