Columns
August 10, 2017
Jaime Bettencourt is senior vice president of business development and account management at Mood Media
{"ct":"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","iv":"cef8e61af2248cf0954f8b0633257f27","s":"469b9aad18eb77f3"}
Share your thoughts. Click here