Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"d93669b3edd8661862a119827120fa0d","s":"a2d0bb71e66a6965"}
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