Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
{"ct":"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","iv":"33f6b869d739511039fd6be06b614740","s":"1d714da570ab4802"}
Share your thoughts. Click here