Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"44c9e0a24eac81355d88bf97867ad486","s":"861119b9edd23491"}
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