Retail
May 5, 2020
Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Image cedits: Prada, Shutterstock. Composite: Haitong Zheng/Jing Daily
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","iv":"985f414db39320b74cf990492d52f000","s":"478a552cf285980b"}
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