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April 22, 2025
  1. Bon Appétit delivers inaugural Art & Design issue
  2. Diageo creates world’s lightest whisky bottle
  3. Actress Zendaya stars in latest Louis Vuitton resort campaign
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Prada sails into summer in new campaign
  6. YSL Beauty to launch fragrance activation at Macy's Flower Show
  7. American rapper Kendrick Lamar joins Chanel as ambassador
  8. DoDo reintroduces namesake with ‘Nature of Icons’
  9. Vestiaire Collective calls out overconsumption with textile waste campaign
  10. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
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Retail

Why discounts are a dangerous overreaction to a crisis

May 5, 2020

Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Image cedits: Prada, Shutterstock. Composite: Haitong Zheng/Jing Daily Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Image cedits: Prada, Shutterstock. Composite: Haitong Zheng/Jing Daily

 

By Daniel Langer

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  1. Bon Appétit delivers inaugural Art & Design issue
  2. Diageo creates world’s lightest whisky bottle
  3. Actress Zendaya stars in latest Louis Vuitton resort campaign
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Prada sails into summer in new campaign
  6. YSL Beauty to launch fragrance activation at Macy's Flower Show
  7. American rapper Kendrick Lamar joins Chanel as ambassador
  8. DoDo reintroduces namesake with ‘Nature of Icons’
  9. Vestiaire Collective calls out overconsumption with textile waste campaign
  10. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
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