Marketing
July 14, 2020
Luxury brands must focus on digital mastery today to create extreme value for customers because the world will move on with or without them. Image credit: Didu,Shutterstocks
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","iv":"3d98e643b378affc2e0a94e023c890a6","s":"71e5bd72bb868aa0"}
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