Marketing
July 14, 2020
Luxury brands must focus on digital mastery today to create extreme value for customers because the world will move on with or without them. Image credit: Didu,Shutterstocks
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Qme\/la8TqIzR4uZzt6nYGAeK6+S2cMe2s5lG6mu4\/7kG2Wh67Y5fvysIk+yLk0ON6HAgLJ6H3ZZ+63RR6c2z34C\/Bq6xpgSHAX+LI3K6erq\/BJEEFESChw9OZ4dcgEitYFpMDLYaNEJl17Q8RU2s6H0begG4L32eyiykmtCPv91gePYsZXLRJsqLzppVkrTys7fXpW3AnARl7h76jtiSiA49c04uucxWmrtpaZKniSgDhpjSCSWCmAt9RVDd7+oL3VmoJOtO4W2K+TEMWobQva\/iydmTqi\/EjTL2CnYajw4A0tikmhIcUr\/nCNWzAytMQTxA7h3Ml6Py6LLtIfpuOHNdPgtpv7bkpYfAOv72bkNq5KAyLkrO9jPftKggrWj+sF6jRx\/rMWCswYh65er4Cz+yqLpA7ijjwYXrb6IBqg67GCEbYV4bLp8dZtcr+3YWSyu4wioful7qWAz+shasoiIsWTKYbR3nLgSY5NohIiDbktsHDtU3QaeN000n1CCxQIfHFFV85OLw82vPJUFyJm2LNgxryy66katIspXdQYeSjt6vwbVKH90BwwI8AQ9GJlfEAAN1D7U5PZPiHNOBOgAt7t2r7Dh6aELGvFPKgRfJSMkpmt3CJflGgIlLpKOMxV+9clfK6svhydRLpLUqNJbww4hkXlvmNPypsdjzBjn4Hi\/YJSnImZj6Zbv2WSUJX8HkJLAs44aogdjdgWnUxTmxEh67S8wlTxvurMGKuEOzseHGHgNu7Vw3JVUcMhXdZbn7k70syyiDZWdAPZNDRmieoyMM\/kowQ\/MnYPNsKLCeBKU2fxRqWOeMniAem9Xqx68jZgVvbIb9IuhywPC4XOm\/c2rCStFK0uuCTB54LE42R+lQKJAbh4QUBZLfOM9YMjKEvFY8NgsMgEwQIEMYtHhpxYWx3AyGK0IvZ+lnf\/Rc6xOMcHDgb1kR454q0BZYj5dAOFTtmjdKZdTboHHpn2BL7ooAGkqW0sI1Oe5bQ11JFDcs5MmU3pJj5\/2K4EG9c3AC91h95wVUvknN90z9le9f3IkmSOO84KkjWD0taLSVUjeM2DAdV8NiXB9hqKde8t8rZ3ZjsdzfgrT1W+bF2EZbIZOK5CXrxfGMVhAz53LETQrtfFQA\/3Q+MOQIMtyS739nloDkUZ2+wWF5lzsCM0R\/R5B9Ds0CFCIVHMhxG+QGxMSEq6j5\/0ytFm3SUq6Elooj3cv1\/YsqkWCO59ljy1Nv0xe3iRFQppe\/jwuzHTaq9AkeyZDHG+UJbV8Ghun4BbKquNHDSGCGr32NA2q+tlSwnB0Ox2J1qLz6cDiLoBNoB\/ylMFUcbPOnmkW3r9ag6T0gqdkdQBbME5YzW\/QsPQ2EKPL0hVJWvO+LWHHOIJE2c7LG\/2YEalqEtImnx1TohQpeitfFpo6loRMFlQsJNeg8UZCJAw9GNKzCZxT5PxKi17Newy7ZO5cCcKbYWg09k+t95hY8fn5vQAd7w3oJtZ8ccbYYC4GQM0w79AYKuEH5XIWap1Vf0s32hM\/WpDuOn3955EmVHkLv4U3HwsnsLO\/\/ozjzbMdI7AENq0UJeF0hMywxEpot2uVbjnxyLqsmDpWlsKypk6XtYb+Ay1k5OH5daXgaRs2VeDo370RDmM29KhzIdL5FIOwD6uA18kRP2JNnvrsRCJD934uV0\/Znk3LrXyKBGHzMeEAGUyeWrj5C4pYeM375L6pT8xyMelkoZo4mFBlpUMat9yVg5s5Qacfc5kW1KlJSQkp\/+CFTkDXK4T5KRJ1WdixsRIexzocXIIV52UIlB7DLfOQKcOr39ZkHFaJOlgo73pCHnT\/V2y3EUcIOIONoecufRLqSCS4db6vaNQH8HRDMrz\/wS\/EanQRxBr17pDMsHAs\/\/gV5wv7er4eOZ+KqwL2DJlyQ2kxcbHYTY+tBdY+hFTV0aZuc3bdwYt0KOCezoPfZCD5LJipzqO4I7tFYlSUmVNwDQVxNGY6L0BuwpMlq\/Yga3V9WHarOaXIkXVNQFMcfTWuIg74C5x4KOMN7ki3LJO5x+c48basQDBHagBEmYnck74UHWBQQThC\/QJ60BDUziPuZLZXW+GG6QS5dWAE2AhLK41PX742MM3IrIvGqr1RRuVNpBWMpC3UEbj2lF1wYbZXKbIajLsZVYwwX3ue+ohZ5s0gvr+v5CdnAz4HKs03XMmnHnPrXJBj1+qqTzCsdwLSssQ0VJ\/s\/WS3mWX1ekm\/c527k5Rjr0yoKrmZ+QbmxUjRm4Cs0q5NVYGH3T6Jaci\/DN4h6jx63PamoBsTxcMYY6+jdoi+EPBRjNnlvqFZBBBczeq8mkYDl\/Pe6K4VGzjtLP3lot5FDgyj9ZhdWzL5u7D0055RcAhPacVdFlEcYqU0o3dJJIkiZ0gnVjaJ0zGxKoJVsI5sYcdmgXG3HLSqEJFf5+v5xmaT65K1o1NbY9GbKu2H+RemddbIljJ7nQO7QxSDroO+IdGD6wkbNa+S+zrDgV0eSNl6OEEXgLbeX7qRwM5sfY0HrOmF+5\/NRZO4EEt8HU5KSOpY293cen+3RScjuZsYIhkeWcGw\/k8wztBgPj3Xyg4+5\/MH3MPfxC0GrXbxew0KmyCCAsSihinLgyW5e2SKjphG7YOSItDEq+LKQABR2YCfH81PFl8jfhB3wDUqA7qQqi2JWwFCN8csAF+gxTkeVP70QawAx76aULqej2iTkM5humsSWMUfpJSCBnNXJpOMon75q1Kr+ghP8uMF79MkTS+h\/XqHZnudPLWXzmILHJ2+Uo31C5HXFg\/uGuJKMY9ZeAbdZr8dSpRm2Van6gWJWSTKHbrmYpcI01ryZPal3g\/GeghZJVjS38VtdyCaFXvaYiDM9hxva5b7A8nW6U+nPJc56nnrFyn4jWqzRN7E5+bqGkVPc4yqghNuSmg1r0dWoHVMEkBmPQgG5y0KJrTTYAAfWSum3N5Addvq9dEsmasEiulCT0IUtM7GtalESivlNHM+hUmD4+jY0LXrR0BIPegrnhZnyEvpY\/c2\/Z\/jGm9\/XRVvm+hl\/aAjlpSfS7pc7ANPr9Fm3PeV4nGDo+miuTk2lWBesaAfKec5Txt+kd62lruq8v2Uq94TUHfZ4R4TdNexCYPpHbUOu41zrb8pYkG6lZAZTkM2iCJJpcll8k36WvtknAcCRq5jqUlP4iaxE2k6iiEjJE9NwP2m3Ii9ReKiM0U4y5IThhEzw\/WzOpLRmZITMb8q25RBFygkfbRUefZjOeysE5sy\/osc\/n131TQ3LAWNajrtwjg1FyI1+D384p1YBo0CY7vnHC0zdzQDTuS1SK69rIgAL6G5nHbC\/DRJFzaMxsoykiUpU8VoQV6ykT0Gul0D3xPMizy89n1ZQJVOcvXA3t78JZ0EzSVATe1FB0oXYHKZBO8gPG3vYw3X183tv1g6mecnVTYZM0hEiAHkgDwuSpf+TK3JdxcT3lmD1MhqIfmu9LkxkNk6FWSEil1gG4bamdRySnvDmHZXiwYqNakObHqYtl8LACwUerHLP3XIziJrGxAH\/mYHjLDS9f\/YFx919735cLNdn4AAccdyS7h99U2bNWfERPVdkxoTDCUGQFlkKTATxfaCE5L7+V\/da7dZxYsEk5y8ybY1E\/G+RyHnHjyDs5TcLl3Mp6Zns8zM\/IxMI68\/1qtS1oqD9+vhFShi9uafhRDCvzqT5ubHyucHVsb5uM0vcKZlKwI60GxnrU1XmaAOH6Pxj2Gbm26a5QudcmvieMIKPwqT1SO0DRdiTyseLfj\/sRgXrTggvJUEcqkiloBoZ6w9nlb48trpoLq83qjR492J91IXU5LWmyo5qLy5iZjDG48ATSbydgSbFY+OtgER2Wgkjs\/FohNAiggdTE0ZzTKXIYUK5whTraG3dkPBpf7247xYLfxPxPZPKwDxH834KbDbHKYfM1uSU2+n\/8bGaH4qXBmWcUldPM9rJoodUjkX1PJXIwsIk3paUK25MabuO0gf6JcjycOjhQ4NKDweMHSEp6Edquuno6ezl8Gke8VrEFceEDcIcqdrfrIUuaK\/r2WlYo4LWCbkW9XW5cxGiYqbZ8rUES5HiSKx+9j7UQw30\/5ySLOj0OXquTAPkTVR+6kBgoaUD4vIJRS7D6RAbNF7JRnVMcE6wP5+3d92DEo7TTRhmGsxbqNK\/XEneLQH7A4YRK4A+MJvKuI9d8g3SGnFNZ9voKt19EybA8Hvu8WPqebNhL+Kwu8S2\/qpNG7MKfMSKHzioTiVg77tCp3l651Pkg+kE94kU6N+IA4hyBjiINXUFqeXJIlLT7VYsRGuiNEwFoqb3LeKoNFkz+6g+gpjvfHyWwtdqLnTAlnwJU70Ou1dQkh0SgIgvZvNtglq4FOGR\/IGb2gCILuAx3SDkET3e5DyaKNbMI75o9Wc\/CKxylN9Pv1icYGl4gsGmMefimlvN+uPxIB9shFPFtbt1oQwk3HF8I\/gdKd9MBzsxf4w2E7fgQ7Zmb+7Gm8s4K\/8454k7ePsXOCbrXSe2fKyScLhwrgzdZvmJoFrYX1T07hIZtXQ0+0FztrZgazl3nnVl0GUEI3MN5c3N2XICJn1hIUD493TR876nN5CfS7oyYb0B7\/\/4bKNJNSAbMv4aCzLV8VXFQ4a4wBF6y6kpWIGCmLcvi3pUc5vl6pHpwgh8ongtI1BeA5WOVcCaRQifuaXdaBR0wqyD0reLJgqZ4ZSJnXcHNoONeZkp7c3eznT5VUXFj\/raVcrrgausKTCuCY5uG7JvGIJLTnV46hxl\/+Q8GIKZvCpWbcA5P\/+kgDOUtTeVJ1+38FRms\/fKF9nnBwV1H8lQsngQ3UNlKO26Eoa4TB91PoFRjXvf8G4FqntOvUwFMVjtQwAc+5Q0NhGEubgrCdlEfAxfgJDavknjX8AvExMrGhccW4ttUnvMNoKO8sjbqfnC1V48\/MrdfvZhjAYSq2fUx0IU9afgxPvt5KAu+QQZSl2LfvJPbOdt9i+1eNccgoFaVFB0D0St2t0k4cj3Ii\/H6EieR79uh3k8AI6oybWNoyfW8RMVLM4whkYyO8O3rJcHPZMxKsiv9fYoYrN9XiYGVApgj14Dk0puQEdXbhqOQOD\/4vHW3EyS94XvEGtqmTo3GsqSmCdxEycLq4UcrBEZ86lUHoYUoMmoMbl+eTX4SS4txfmQuTtsMVA230ke\/SDDQBYUFf0WHVFWHTeF8La\/bOUDaFNzIL9MIrTqRUNPM9yrE22K9qMzVY5iRVvD8Cb3tr5nFpcbslqfMreaeXBhn3MvYXCi0brCPMTgaClYBhFSuFrJz8TccPAgotW2GTIRIhSguMYtSu3pfRxk0TieR1ga5ec8TFFW1LK+faDhqwy+mRsedkrv3rtXF7IYtjGJCR6UcRbsFhEM2fclTCLFgXgOCMsY24FG3c8qKkQEiMqz\/rkrAvsMrNFJwxFgtJieJJG0jvAHU1o7OZwt+zFi+XvGMfuJfdmIJYDFz4sao5FSLAQ0OIVhCe14jJhNOAZW1gXRbecmtAAEDnGSZBrHk60h9XLyJi7BzE0kNiVQ752oAeaFtbhyUGVuIsuGXXF3gDQEicITRpqJj8kTl+9PGF+P0f7oGuiDdqe4tZ5FtwmFgphot7yPvYY2TFFfu0RfWc8xGBx\/gJVssqhgCjLwhel177W3o7DxVvj1drRfcDWuuYY8kC2FbJSnApDCZUxLVOxo3kzzf\/smJVXC7mZz3P+INc\/GY3GZ00\/U0UwhL3lNoCt19AWxUhUIi7MoNIoDqRNV1TrC+fC4f4D2HMXweqYSGhb0DWT+BoO4ecuxCoe7Mn+053SKzDmBZzhbNwrzc764enxQHCvswi8VeH37hPXmUNNwyEPf9aUEcfTFBPHyOf02o28v9ByI7hQe8dTK70XvmIYMQ6JiGBL81djvkBsAyqRj\/LyqjpkGPqZtjVht2PinjDeyiAjj5l9EPILtTyOhe6QqFOBGKdDyDz0g3Fefesa9dZNKcKkXBA91slgyoAXFErfDiG1JIiwg6HuXg+8OJUJQLnH3c6SDz\/oNs7asRA\/cByqyIEuLtVrIfgD5qzUQbF\/LVGWrJ+djsSEOjouU5322HAR8JYE04hbPTQhFmSFp54cUyWtwVvvKL22IS0hS7UKidaOk4ow+BQGU6ZoljCvRAXMhbwpQ3eFNxUuXAOmOuOGnHRvmysP8GkSp9VNMiCj6mfsD1MC4ArmV3NZ8tsa9x5H4mD0X+SsNxQnicobM2pXN8zdgIofwhuzkWtEchrKuH8DBotu1QtCTZJdbg1EoLNHR6occ0ATsfG1vrslkFrCkBiYhqT+Pe8POHLlBHFWpvb\/nm+eyru+Qd379NHrGI47tlWDZnwGS0Fz8KKB\/+qUcQtuXpXzJ9i5vQ+gnyhlsjO57rwzbbcZLB8EgX1mX3SORUQC6VjC\/h176bEUOxZ8R0uk4356qKueE3CZ0le32bNiqlhERKJCfjS0XM5zUMqT4PbRePhhceXo3riJHgVFeabMP\/BFl1oGv4tshvoZ6eqOvCtSJjDiJge03xEPY77ogI3keIejxQQVd5LyC\/0bHgqGe8qEOlTTsFtOur1\/UzdiOXctRGpKdyw5EhpAQix6yvItEk05vzObETGQI8sIddtjyYaTo57NFQooewqwEUtNu\/lTe+291B9FyRT+onmElhuTu+QDJCosSqvUnvW\/fOb+yiFUeCL8k51oS6rEKXkd\/G\/k6\/J+yzXcdbgYNovfIxGmhGyjxQ4e4ZixgiHRdhqeP5jI53tky0E9PBAQcJWMg8uCCCeYLGWFOeT4UVqWWY8xPchh9sVGDWleVH+uFf3TjeKFzyUllan9dDKFhfvlYsJGULZoVO+ZfPsCgKoBY2GZ2wP1ndoVKAK4ou9G356ZYfYogvshyX+3YYHkK96jy4hbc0E9DcMhh8BKeOIufU\/d2Lejx2hQA7qZ1Se1FjHB7VWpFezvOdR2At23A6mq0W3rUxTBNqzLorZXyl2sZkkwGtXEagc+71CSKjylc2eI5\/B5rk684kb2zFVyCMYUjMwYekhHYzw06NGNQkbGEYRdTHigsWHINUZk34mBJCoF3irWTuM61+wmsDkH9ckjehemQhZvpdnRDixsVxooPG\/3lHdfswxgWtQnt28ZhrueDfJcHM4XvPnWt1zBXRfXno9eufJBytDksmyo891Dz2A5qhNwECt+EH87E7693FAy\/Eq+PY\/akUeaYcvljsTNbcu2oDJ80Dv+h\/E7rHbYHTmoQNuSNBlCq6\/amlAV6wPR6Oc3cFLsH6ChGppQPTgokQpWw32UJLc4Lup9KsLhj0MqLEn6rI5UR+U3WjeJC5USrm5\/ffntda9f3lXIo6BvfuMYHf5Ia9Ti+7TJ2+m7MkKaNZHI3+6dx0ey+MN3wjVvgWrXYM6pgWYySHsZPDGvm5aktFKQHRzNBExSRuQZ475Qs\/T6phJzv6wRwj0dEK7l92mvlWmkg4Xai+pM++YAqQBc6NpctsARXjB\/yr8NQ1tyWeStMrSFkJ2nXSqcEoskaeYgKu95RABCn5qfFScIY36H\/bC+3pujjp95RDz+Uh\/gy3nA9to2cJ6eLEjUylXNA3nW2aTUVI3gbEMMDEx89puKK5U4eNImV6WkCTbu2r9wPaxm4xoTJSlVNQC9CdBALeJHcJD32MrOde0BTkNoaYPEMw8A+HCwquaD5L3UfTae3xKk5+PGdVHu6l+esiKPsAeCvG+ylOJf+6PMqXE2N1Lzk3tfJgX\/ZPoYFdvjBAm0bGxtOCopFlPvXLEm3OeJOfbdlPQ7Jb\/HVZDqpUc4mcECTpwWrM2Lh0D95PWXdmgzX9U+DnJHMBa5+FH241XQUF\/krwg\/aYYe1bwd1tzCo3fNjUwRVceEf6j8Va1jUOEhGbbJKmnFfCVNlN8gGYWBJbi3HYVEz675fNZTNdt3+GCSrl+7xveOhDxSWuIk3rMfIX72gjNeX\/XPUNVL2oSg==","iv":"982b01b750ae286ab87c1f6e9847c867","s":"d15db9408b5d10fe"}
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