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May 16, 2025
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Fragrance and personal care

Why Chinese men want to be beautiful

January 27, 2022

The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Image credit: Kiehl’s The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Image credit: Kiehl’s

 

By Tanguy Laurent

In 2019, Chinese livestream star Austin Li Jiaqi’s only failure was that he could not sell male skincare sets to his female fans. That is because they all said: “He doesn’t deserve that! What’s next?”

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  1. Louis Vuitton revives Michelin-starred restaurant in Saint-Tropez
  2. Girard-Perregaux reimagines Deep Diver
  3. Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics
  4. Tiffany & Co. launches largest European boutique in Milan
  5. Burberry honors roots, presents spring collection at Highgrove Gardens
  6. Off the Cuff: A Q&A with Aqua Expeditions’ Francesco Galli Zugaro
  7. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  8. Mytheresa owner LuxExperience sees 3pc quarterly net sales bump
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
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Follow @LuxuryDaily for the latest in luxury news

Tiffany & Co. launches largest European boutique in Milan
Girard-Perregaux reimagines Deep Diver
Louis Vuitton revives Michelin-starred restaurant in Saint-Tropez