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March 20, 2025
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Fragrance and personal care

Why Chinese men want to be beautiful

January 27, 2022

The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Image credit: Kiehl’s The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Image credit: Kiehl’s

 

By Tanguy Laurent

In 2019, Chinese livestream star Austin Li Jiaqi’s only failure was that he could not sell male skincare sets to his female fans. That is because they all said: “He doesn’t deserve that! What’s next?”

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  1. Air France raises bar with redesigned first-class cabin debut
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  3. Hyatt introduces wellness advisory board
  4. Cartier dominates secondary market as top luxury watch brand: Chrono24
  5. Gucci to host Bamboo 1947 exhibition in Shanghai
  6. Regulations, supply chain risks push brands toward next-gen materials: BCG
  7. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
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  9. One&Only brings Dr. Barbara Sturm treatments to Los Cabos
  10. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
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