Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
{"ct":"gTpcGMo5D\/lOFJJWmCHDkC7pdsikExdtH\/adTLU2Nniduf0B4cX8cgN1RuN3d8eLINJLom\/TZzX8ZLyJhreQE9mvkjlku9s0tJ8HbPhzLdrm6wMSvsFfdqiSnYG4p0xjz\/xVcQqkc6tKbHPvwWwstCV3D6MKdjHChRCrVYpz4h5yW6hymUzPg+J\/bv31PKdAnoU13c07Y2m1T0EalUajEN\/ZOQbsC01Kciw8m4iXf\/yK71Ap8JZr3mzbA7QS7R2EzfL5zqDb8Zl835sFvSz1dZShLaNIumKwkO4wNpSNakwfiZ8bdf2mRGmOqg1XZ43Jmf2xNNvuGrTBFXgr4WuYLkqC4rmbgpbhbvZLs6FMAcfloCBIZDrs\/cx\/Wv0Pq1fuhada+12n7scTMU3yN0FViGKNXhM1Wh7mgFBtEJL44ek3yLOpj62rPeMnD\/3QfgOD1E1+sB\/5cQyaXUD4Tan305oS+H9xP6kEQQGmKMUeCXHiddT0U6CyJLed40tXP2p7o+D1n5qBnqNAfcd6bJuNSY2XTVEC1P55hD0ySaZCVwrV2WxjehsyE1A8iG8e5bknqSuDsmiFgVL3TveBldPTw+A8fIYJWUCgSr8l5uzHzO8PruulFK5tqYmEkb0xNQz+MbtxY0j3mGJ8vhqLagwyedfLL6GJw9G5\/skXy7fGWKwEnNJOWufjLydTl8z5ILlD0pRJ3e6s60j\/q76CSxQIQJeCb0KsQg\/Ji3VWshVqNE\/aD3dBRFmZU27\/O3bw+3dBf+e4c1yPCFKGY7BDlOZ5GILKUuiDgy77v43mn32OdukqoPkYkCX+YPK4NVCZDj7coPLMD3F9+tZcNDoGhqjMP6lx0Iu3pFHbwffHDS\/GGiVHMOBXfeoE1nlGlZXDllEWYkXUw2ICORqYVuwp4qUM9XfB4gHZ\/wPhjjckgfOBcGiT+j2MF8ewEsmBA6JAVeEMnn6OC4n8ux2o3QnnF2wiNOdOUBU94teE4qoxOsTkS3lebU3aRoI+ZA\/cQCaE1T80DkoPBZSySuYcUbJSarQ\/wc+ekNQvfGtR8Hb3\/IAp2iP9\/bvSPdn8nDp2P2BnAazh3iJn3pqN4V7d4axjDM+E6d9j8oLft8YTXeDAlgpqrlqpUs8teXLquGNAJz2kOxlHkKzo+G6M9Sm8VqTOuUkefqTbLjvTiqikBuZayo8p4jVoObBhrhiZ4PY4bBWbaT7KDrBwDyku\/hoqF1GCPmtm5cGEVudnUNPMsb\/LNcka4Es6wL7A03w2h+nu787LLtONsCQSDrY9H4YQ4\/zfDf6b1\/ZvQRPHT4JwlkKp6oBhCs1fELVofHnEQYblY6+elPXuI4V0UQpC4iTY5diZI46Sf8HZU7wQpG2L3SMYtBtVfUTCxqKGYwzauMgfmZCvtTffuSATRUCusNRpp8ZOvXcJZLbq4y96BTkNjwciD2kN+FfteUxWhDr\/i\/BCEZNt+awRXKmsqTIndx6vzB+qJ8Bir+vU\/Q61d+ZtZd0fl21RuxmQZPa0BFnnNRp9lMXKDe3m8xIUi28kixbXAVLbb3tn4JQRAtHNj7NkAtl80\/eOe01B0JKITMZU\/prKmPmfF21yVe9mrT73H1XxTXkdfPAGZmqQ4RikV8lynUlch4BRBfjNcg4xiTsd9nz\/ZD953NhJiZmDqYQ02GCkoqOuK4nQ9Vcmh6GjI3p7USJnIuza2yD4P62ZVTJng32U7nYWR5qO3xRGp+yctS2dcxzRKPnpsQy3SrLxbPXGel0xcq3yeiHcMrlojUCqIvnOcSUvXj0bHcbv6wtyhrxG0AR7T83rtYw89rm8NR\/k2Et8LW3vfxPFdxZA2sGjD3aPo7jm8oZ3sgphESG8HWgb\/IhzfEPlEe1gy0mIK16ZXmKdwMHBqwGXUtoV7zBmLX0S\/4m\/8UV4D0eu3roZ6BMC5VkSFiM7aypJXIW6ClXHCA\/jNaYKjam4k8EreA1HMXAkikCKZNA04GEo+WPRuzfxX\/J3GmJRynF54VWx\/8n+2t97oCYH3aK+aVYJgpbcsCQzccbVTtm9J9dtCpnoEjrY2fFif0Gqn0bD5X0svSWsCeQkKc4ePskC3WEVjisS34xo2ZAy7m87FwzWqdDnNcijH0\/RAZR75g6NCMzH75cLFaajv0GAyN4W5CU4I46bI+YkZln1qFn0lSU05Z2oBKrWGrus2tAPMrRMJ2KeMpODwsT6xG6MFpi\/gGCh+Lz4GXYrUTC9\/mT1C4N6wjGnnpg1RAXubUEc132rompiTEMhC2bS6nFmd0N0mClrDjJ\/b\/4OZ2cRxUDYEaX4IOtKAJo\/y+DY8\/Uv0O7wlPJs+41UrdvgoEaI5iDjbh0RB8dI97l+GufYFHoGcjIT+YUZbWPRFDyBi7Y7Ciy9bDLEYuu7BDtPbHOsWW8Yu3gXv8vVLAbVuoF9EcDOsIhejvBXINUpVDaqxAY+gsc\/B2hs4UykljJ2z4smiS+qvrJz\/VBqBHtwBMPnN317nnEhp2K+T7dCQDDGauxbc7VAJ14GBKE4BnotuZunnTiwRZOwBBIRP0ogLtjrPUn1VWrcklPgkVmcEzecm\/EUqjbU1aHjZBCP0WIUVpjE7DJsuRV3nfKIgBPxL13jMTfkHLrwKEqfF4isO8wQtgVYOcTQpLxLMuE5QlLay2bza5YX0G\/8WtyLuP7UhwAIz\/XvIETHCV5vqgIqcmLwucGw3\/uqM1smM9tATKZcXJ8E0MeN6FS\/x4yj9h6nJzmok3H\/95P1KRaZr\/9kE3UWBF4B\/CtZmIED+U43lo8aaaj+71I6rYlKUkbr+AFMH77qHTLmLN9A48fTds+Dwp9NnbViX\/iVRMPqdV3G9Dl0gJWTbsXb6PBcFMYQO5RGhX3dbcP1oUSu\/P6BV\/\/1xs7gGl9Wm+O7ACgOnTJqnkoQTS\/q+qxzEjGJto1kLFFtbiHyQLbGBhU7lh0K61bUEEeNYomn69LdNFhy+MyO0HMOKll2lNlbd\/5EA0x+i4r6TwqJGGEEZ\/RPCAV6602hjWbTmxGBp3ep4oq\/JtTAFySTMSgB93BADzwKrwNv5VkrcfDPe0\/PVKegCUmMVSywb+XKNMOklrLmIUVg48tfKprk3tx\/0uDl4FPctgNBWvx9hF9TTIZ3SoUHZHrqFdSeCzosTx4wBTOHtA66BTSflQkpkuX4NUmkE69J2VUfILK2B\/IVGb6Cjvlbn+DS87APw3uZiy77jZr4i+1Y2AfCGfbqi6n0N7XvXEK6nofOYnNgjLbTdd5gG9Nl\/BQNgn+52WBxDviBmqCMCcRrIQrHM\/KntkZWOECgnGpW18hl3ZIh\/5j1LzwQq46qAq4RbOgLiESM1aiq7N7ufz\/il3NTlaSjm8\/SJ8HjQXCAGkOppGEVOSIfxXTFCP92OnFTOqww4WxEEGz+68KCremW\/zQD0UTCq03OVpH35R2FDWF2HPDHrMRKPrcjB\/tbAnaBnlFxReAd24YbDaEc66C0ewvUY3TEs8Q1172aFzjYaGkRhEICeJw8YAFlwaJSkTtfHcxlbka2t1eUGHNk2JfoiAvdWry5+OQQ58WBqSvfNL+sk+LGN636JZO+bK4a0EK0xKg1wj7mtXvv5mT6OfjAxvzaAQBJYCp0xro6yD0fl\/7fOkAtzJ4mh8EOTqtAEwx\/mU+1HIPG1mNmSVAXRPIXp0KgaoDeShqgz9Epzk+0D9DBPj8rDidJNJw8Hn9WLHgzAfUJp4epJLigPKsnH\/sSBOZlGFxIx6FcgLbzdfM33gLrrTXhfJcmf6FQwl3O5sdWKp729v0XtvLXNLMOyJqGxjR3vP+JD+uc8ZXEuVyPP2GO1KbQffhqoAVP0oMGpFE00+NlAI\/sY4KE7zB2jtQK9Z3DrryjHFU37BYz\/owM0L\/n0qoqTfuZx3\/19bcu+IVh\/BtJMcPoxxu4YjSMIahkmZZhsbNT5CM3x9YF8Doeoa1RZ6nMIE3vuct\/pWXgPjYCLX32I3K+M0qwCst0ovxnIx0r0bKxO878\/3456MKxx8TU8T2x9lNq9nQjJ+lGFEksPOnoNWpByFoLeEvJBakucezcvPf3pEO7ocrIQMkjwWJQlLd\/W3mFh1J1TqjjlvNO6D+ZgMpgqtpK83U\/90mcX2moCnYfROsKO\/6uIQ1pIPe5ElHxgHkQgP9tMD+dTm+OIYoy7gyGXJAAsMKGFnpkkdSPBhpO2fPvsw5ehTSlYeHuF4N9qMsC1FzmOvuH\/Gom5e3AQvK3Q8Iam4fXSTTAs3wqTQusX+u5V\/fMSmXYQl2E0lVqAApjdOxDyPnS5M37yVgctXMxuvUwdVHQW+Q+QxDDJeq4B1Y1bY3n\/Lk8\/wGlyZlB+1OdHUZBhnVN0yKRbCndXKe3Uo\/jwrlK4L7KLjyyNgZt2++YF2BBkPIJRBwmztrU\/GAfYSDdrkFevWNzKwxE94XIXrC3rB+KT2BgFkWF0gerpiiCYshJU4b1029Ckf5HFN8VojmDsQiYUMpNk6ecfvagj8pIODLIC1fxZRQnA6rU0dqSFrW7Q1gEhsdQczAMQglRlMNwjrpsKT+DGnFj7Ud0xV6g6n+EnQsWSplA4ltZl7rwnybjgsDXwmi\/TNgXasBwyjLXzf5+xetkDUr1dywos6S1FrKrNDL0LhFUON3WH9yDHJSjtKk3txMP3q61onFlUb4m4oolJSxi974dmiH65CfJy8VFG7YoHBmd8ADteFD8BocDQuKDHNXukIdjNVf5cab6YUrwg89uF03TSs3uVxFSFkY9KEGAqCgLl82kvrx8HHq3u80fH5jWjqmEaRL9ikzwp9BwAi+BOnHQycT45zOu269BR4gXhn+qziQDxT8zPTVYaYzHC14bkE553e0X3vCmLh5JNkjUJkMBiMn8kPYosLreoIBaqzSoBv5J224O4pQztCznjzfflUyJvw3WQp+QcsgQoA4WfmhjLKjJySvR8n38q3UWtznpKtkrPaqXdbxPQJOKNjHLx8VAuXPupn28zTrCJOnRxjMs\/GDQkyLvQ876wfoWCvkgjiRt8iYLOhxx\/ZJP9pU9YH6l1ZwVjZ+D6x5pyuQGEEScPvXk\/c8\/GtHEURworp40D+5x6JwlxmMURmKoN9ZJTeM12X2tgJVSHzD\/X1iu3v7WaVOuvWqMfzt11DbeqeCDcyl7VxWevNkbmIMVD7FWWSxXAODOZstBp2xD1M70IVZSDatQ0aKEH4d3\/wKsD7Hkk7ARBXMsgt7QeBz8nGLAEChxHiBCVOtpgSmAj\/xTMXelzL5OUuPRQT9qUSqMcrPAgY3MSJjZpOao+2GFulHw\/Cen76ebMO5YW6N1NsWF2PMF9dwhE6GbXdkEXKnqj0e1e9\/hrtGpaFXC1mEujpnbL3\/nc6vdJLwmolX1CSCRmEhAr7NlnMLDpRbuUxgD\/txebtOOgkVQovC3L5G56V3TxyLGkU0QSngbBz530XPvu2cXRtVpc12Ab6mJLKusJlheK\/4ETx4pGeyZFyxMOjzWH\/Gnpe\/hgwC7FzxgE8QwZXrLrPEAjb27dPJIOp5GixwdiiWjq2eHKwnMxwIiNNZl+5UZHese2bDRbnt\/LN34+x8kaBR5+ayMj5Ufd6v+w5bRWDYyebGNsTYf0IE2TvGjKU8g\/hCOvojPXRy\/oFvTHD4uhC4OUUPB4HBJqi+BIReo6RZZ9+KFPB+WdYDJ\/swIQ9OiJdsp1xaoabjYh+ujV7CEOw3\/xnFvO7fXcEdCJQzsU7A2msAxQlUwOSGTsTrPJDmKiFRYngKYAzrl0h+LLBFPgiYbkpF7U208iFCOB+kjoq1C7mM\/8fkNFyMdihefpC5W0f7jgx9pTKoxA\/Aj0E9s+3G\/qy+RZeNDBqX3mTvbMI385vyVrZP2CPwKcwvZPNqpJBemZM5mFVZIHplkK4zRkNomMecMHb6eHfemkOn5Bbd5Dm3lov1HUSCVeXyUg6AtV2ypQZnXsWZG9OjK\/5Dm1jOuEMIDR5SyJaXss0\/utdIz1LpypYPFhzF6tv6DqEdaJrKtQ79\/lWuY3hoEi4t1CqV3EmmiKeHc7Y7xHBGDYfW8vBflQA2LoZEAkzCPKsMUL7aBW57B\/1oxtGkHeq61aklDIg0QJEOYWwRNkxzHBOizeNgq+g5rBqLLd87r\/WpAWLm6LuqdG9bYMqHZerdvy\/jBIoXLxqIWVLIgSiyimeowTZBm5pHUMtDeGjaR0nYLy0rcJp1zot9v4abJ9DYXlmPBQTqkT2RRzyJoo913OMmFTCXxLe\/7Qt04IAuZ5hp1cvM8xWtHKKNxd5JMsgRscmssXP0GXvHJOKw4+hDuhasJKHuEqqCXEXX7YMuKby+ExzyMko9a8JBAnRAMRND2WvNwTE5iRRI\/YwoTPiJAbdg21HaId4AtXayWhmmTcqZckcyGbEemvrbPmbMH\/UFG\/d\/B9cAJjeKBo8iAfsRJo8XpdSCJmM2TZ6rHDISfoifOaSHldZquzsr5ECZYIYYbWyOQUMZ8Te+ulcWy8kB\/9gOfaRyVGMa+tkjK8wKxh\/YT4onfO2syBdQSGEEMwQyBR6V+u60l1VHqn7jT9QbxdH6cfSqTVv3Mx6MhcFWr+Ks79BMYigXMrk9CPhPZi0RXWn9TEe84dD2T8xffKMWOhx6\/oAqyi5CNO2PDlvQ94Khtq3Kowe3qkLeWnMZreDdCXIsVxCFOINH\/0x9afjBhje1qf2X1s0KXtJW3+kJZbZRUmoYW1S1KF5sCzuresblCK15LjpEwXjQbesHMWFmvh792oRSAoZLyDRPBQa6fw4Yor5ObiAtuKChFU8EygvyZW5W8dFDjq5A3ndFwqZ+vQf+JBXNWQWgKfhqqJOfSEwxFCrc0ZetpHdSwiogPEg+4o25gTpAbsdSJhGXq1kyJGS5vxTh16hcbBIe1A4dNeT4HLeub08LsW0p76\/lkZoMMCYM10BTQHxeBYArRDfZVhWMptdAW8ZQQQ9DzwhlF9CjFbmcBjXiruIVLM\/pVuXppOyQdv2giUoL8T77JRcPlFti1QANqSCzGEt+B3jRSPra+1upqH5f4gBe+gFq1gv86umW\/3Lml\/SIrA7iSei9MxPJUHPQEgglygu3gcn4Hlm2TTelNmsvUzE117mbyx8tH3q6Tff8wFPjqMxXeUHeESyPNanauAiszH4bVIIk2W6VGO4SPmkgJKoEris4IzXbpCxv6aZCCV+iVqxWEVYhYnICPCS5UwOYzKXs5KfMeepxGvIqnMVGTFnWDjB58Jy1FkfseJSYTElhKO\/1ZxS0L\/PvMlw+OD2qM0tqyd\/prNeUyGcPr2mqX2yxqo4MkVskw1BVUT9kzAG3mZUKH0KGgZmUlNeMBj8n+KTnBmgFkae7jOO1QkLUBPvnVyVswkI5ldRFXHKELVxuyW3CPbDD6prarN3m8avMXkG9mckADuAPLjxJiosWefYQEmEQKriN0uAlb7lEVnOuWaTZBWFj4ZJ1ia0ZnQAulwUuVfhpG\/irqYSDZOlMUss0thlQ21SEA9Lv5sD9u7bupvhyM7gbOEKCyKGQka85IHwFfhAIh7Ph4kR3ucX+wp2Lc31an1cNV6mGqJhyHUfXJJ5mUm3wxtCkdaNiID5fWbIC5Qnwu45NalkW0R\/tHy6+UpEsLS4FnscGnYJ56kHgzCs7RGvLTpUdyPdcmokOvVJ9K1n3qSrVOaK2hzGx1L1JwzhPQq2QGAjzp4gG6V3SFOMY9icMM17jgQ\/DsoRO2Kv13iZeBkfFcjSXal4AvAMH4+yPXLVkQqQnhjAnRO9UDEsAKV7O5pntS58fhVreHhS\/oINejrqYojlTZ3uuyILIOXM96dVvzWWde6\/v8jn6Q\/aPjQ8ntdkbzXuAcpjiyCSbNSPRyyzZNQX4gAyZSWXts5IKSWcNvb07Qome1+exo1sxNzmtc9YERWNOMQMb+To5l\/2ND1vFy4o\/9z0w+Q5WzG89X8gzo1TOOkp1x+2vbg1fDLE939lDg7cAd9OYkldI9JF0EfQGcoS\/FE6gG476yAiHXOVatj38tdA6\/bWVwaRf+0YntnqEIlFQbXvEl8fnphX6ultxjWYVQ4yHa6UAClirGpO8zHzSsZurXdWeK+ZFI3omgfoOC9QDQLL19+cTFtl59\/52EURmt2eiHdgEA4xZshFEtBqLKXfjakSwSO5QrKLvt05W6WBIl29mCNI5QjVdv+UKVdxoDTXk5kSXFbSaZB20fexC9g1anQmDRC6wdM33dlwNUmywRj\/LPc62ESFWlE+cQNAwZc9LGDjA4Lih+mkCYjj6d00QcOLAt0wvm36dimdJHZPWiLrS+6agke4seAmL+piF0CRhYDsTFag27LRYtI3gZvkFdCZFrUw8RX1nPVD\/kgVlDpgyV+OCeq1UCiK12KLNxAPOOyKpDSfJAF720ea8jWo7jGH5CyFtyD\/Ne\/\/scPcZw19O9QzWAoG66cUTkea6pI8ZmZYJ\/m5+khtolvK493NwhlyaZtHCpvCttzVTzxsWGa7NcT5GYXRyPq\/cn3DcFtKLrjRDlsxH9epluLNCCDKmoJDgK5QCjd4WtPRCgDbUqL7ff4oCX74Pdecuo8BJhJf8n0LSpFeu6IxxTYkfkw9Q9vcvp3zkJvj\/ywDpk8NTqdObuumXD0DG29EVLNY4xTLNkukOOuFX9VKOs48NWHHGS009Sknwgdr\/JYR99i19UH+I1Fw01Rkja3hKzM1Q1JXBbOTOjlWedm3nNOKR3c3goP\/ME+lhyknalIXOkpvh6N8V9j9X1wi6QWhna2QQNQ3AHtqd945jshP4ETb3C4JzliXU3hN+wN\/mGk7HTTIt8Mqb5\/t\/i8DTbf6GZ4OCcPRz0JmrI8OxPDWGHJZMDV+0OpusGGndU5wq27MN+Ma+\/EEirK36NswYDtS+xbZX9PMwCbf4nlLEt6zmCuUOh\/bqulSFGuJtVV3hsKrrUZ2f2e9O7OvwAAPad0Z6THxlGtKyemj62oM6V+LwibsEatyaq9UoMoOhMPNAwfFUF8amMcLB\/4fqNMBbnfp9JtE3YOXN1\/z1ai1iE+VZvwBhCInDvh14rwJ79DtwYsUr0wCIWb+3A80xQ+EDDyOAUsjRkiGsGgMzmIKPJwbPFPuYJxoHEVcaZu3NPShREKALT1S+ERFZQY2TzItfVn5Uxyomp\/bIMKHse1ssUdNB9HljRUSj8pUfKaQMOj8D1Oj5Jl+p9kgHnq3IorEhnnwk7gL9zbSnzvkg9Bh50G51eLzDwhInZ0EgqJbWvxLDdZYmvGAnTwGSWWCQHvjlGIUoe6mpqUNxsiykU7RKF8j1f7bH4Dt42H2XWCcqejtfSnihtAyle4MKCKsxdtCiYgvxaHiKy+uvDwApWNuTZPzv4LzFcD5jjFcPSqpcOx8LNeGjlOzyQEp+olUnsxOEvnv1VLxyigBEt0xWynJ75xzSxW1dtbQAE7q5vso+JtpSMo7rVQ9ZCATIsBN3xEydQwCj9GDon2HJBrqUhoQC9b6QcUx+a9B19QNARAn\/NujOkUlPsTskjSs7WtV0Gz2dAHUeafjPO\/R7RzgRlTbMa9zLadpkJSmDQfALXURZxIOp7LVLQ7KKtKYj2ezfBGyMAzQZyQI1JEjIej6MdE\/FX\/Wjop+l2JOYRsek7Zsb8NHrGLqQZcpEfrkTwtA6F9aXh9Ad+Jgb4dhfNVo49sBufS7vbxvHRuRdXkrnVlvkvlw29qiN+k1dIYQxqVHTiq0mmWA7cw3jp1JYVD+pqRTJ5eDN234tYB2ZY5oK9rdRxOAG16\/wCuYlEsi4Q45IO0ACiFrKEJaoZOKIA5\/tHk+LCzgoRLu4eAVTGY3EedCtX\/U70+UYvrDeP9nz9ufQ3pMe9KV1mxpjKEDip8QrCCGal+HANfOC+HE08m30Fopq3zySnCsmWRYHUWYLbf4WUOM3FcO\/rJcH5URG49GIBoOOZ3qn8eAdwSidZI13J\/bnByCRxRWN0RCXtcNfxqBF2oBpTET0CgDAk8ItX1x56yFb4LTJvki3YT8tDxgUTF3erS6OYMM7dJWH4bma4HeMVgz\/VvuBEKFRBF\/baefGgCf+LMQtLJHCgnf6jD0PbrkkmNQEVIdPLyIzsSthdBrtJpwpmkGu1WqHkoYuDi9DhRcH+Qf\/x4lk+YcxvSKyjIDkGyYp6sEztLJ2dprjxHBMmkO8ZfQT8VGHnW1vNf64odSOaiMrWaf+DvWPbzcbAYSyez2ybJZh20Yy5YU4metmqpme6ljaZqpKMcSkcAxqxz9+7fR6qBdk4OEl1NjjKx4i\/aNNodlwL8RCL5KW+gW9BzyHRpEl2co9epkmj\/iJ7cr58qpUCoY2fESEEWomTh0Mx+3CYlXoOknT+1p03pmbcLHW9jfFQ9KOh+Q7Zc+06wTMdRb1NEA61zQV40pPOobK1NqUSvSVpUB1E0jc=","iv":"d9551a893995f38b4e8bea97fc5f1f72","s":"94cefee5b6ad6db0"}
Share your thoughts. Click here