Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
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","iv":"097fc08e0ea9651125ca5301ae509f9d","s":"2c55c7b7ffa7514d"}
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