Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
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","iv":"e4685ec74e4bfec3f5d6c24f426d91cd","s":"2147b0c364493798"}
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