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Nov. 14, 2024
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Marketing

Why celebrity endorsements are drastically changing in China

June 22, 2020

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Image credit: Tiffany/Valentino Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Image credit: Tiffany/Valentino

 

By Wenzhuo Wu

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  3. Viceroy Hotels debuts narrative-driven brand identity
  4. In Geneva, Christie’s records new high with Aga Khan emerald
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Capri Holdings, Tapestry abandon plan to merge
  7. Belmond to launch new luxury sleeper train in England, Wales
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Neiman Marcus honors Leonard A. Lauder in New York City
  10. Diageo launches new division for luxury brands, experiences
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