Marketing
June 23, 2020
It is important to start defining digital activities by identifying those business processes where technology can bring value. Image credit: Chief Outsiders
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USMGUK8qQXBpes0DAQJAzftRP\/iW4rpSOP\/tH4e6dH9XfiY3fQO9DCP7HPIHaQiwTZnGdJIiGtBi0q8rnur6Mg5i+NvGXxcWg1V+umG4DnEyZcwkgEwyC2y4dMkJLkusMRL2tsoCL0QETNLganAF7uGlreY6yl6JsRb2HBuAVmUprDw7IXk1fyEX\/bAH+79yzNM\/2Vhnd\/ltp4hzjEDTRQ1\/pOjJkUrhKwU0u0YLGOTREiiB1KIC7tdb++vlR2fO3FwknwAFGtvEOLsDgEGU41upgpEezdmI5dAst+9V7afxIAtZM77exG623fnGD64sSdUNblfa23mJp\/4bOuRoTji0RJroKnrObjttR2w1hixdGI35GbunkXG7nCaRNSyzN2inzU\/467yYnkhAoJ+QuXZ1pnJ+g6Tk0wLCjCuSOV4yFf7dd8B27j\/hxiz0rzyTFbtiRxOUXGP+3uGMJLEm9lOIkRBPm4d4VyuAnfMnqqHQNtr8slwy8JMgoTJNOtP9oH+oi5wSJnM8v4jMSkgy2JrhoQ8OqY\/Y22JGJOr5Qt\/RMRBZU9Yr910FKZmyvlduWGm+dQnMZaTbRJ23uE3sbYfM0TiaIh2FlOZuagLiZUVUwgqJvER4AX9aQUQxjmxytsCk0RLoer9qnsgxYPCMOMF4oHy1mcePivFdCSSVmTOkPxkYeqIL\/1r1\/kOSDn7HbJmaA2XUurjm6F+BwrSFMGIl9m05LThOGepkGdm3XfC0thgLzzB3cEpHdimNYUIk14H44iPujxk8KLLNKvfh3DynqiDd8M+drNDpipmstl3\/5MFkkWAzalzjiO+ySAATgOfarfwU4qRW14ZB8uktrxHurAJsyDeLNz4FxnpBjMGC\/nLEbxA2g0oAJRV3BJnWKlYFmDYu0w8+PkEem3HAci0\/eB9+cfN9vBtnIToCO2YputYKCQ+hrX72aqLyT4axKpm0VjLXr3uzxaezVK0lqQFiGw4lHjXKop5r5uOwQbhtCQVzgHFL4QkWTjA4gi0Vtm2FVksROdlqBg0O65ro9K+mIdQgGy3V7jXxk3CoVvfcIA8JGnDafHQmKTiyC8yexiVvOmBY77KheDQKWIMZa40sW8yKITa7AzCRgD70OrKEgPbWtOasDOONyoU+him5Ijwyp00OFL5AxJ0NvmJxILEGaxAQzhSeKU335fV0n4orMrTX78hMDQ12BXxU73LBDeXUgDCyTO8JnuloAJfJf5GE\/iEpUucgNExBysQUOF4wfHRpSwGxiduhtPcZAmEGUcjp6pmWadCmgo9GI8sNIeQdv0AxCD2Wg6mnB6bnIBa5C\/QDNmWe02E4F+CwbSDl8VKSaKJ8P+49lKlJM4PpYVEIV9CaaL6OzH75BqBpQ1sAXCeWZ2Z0WSxD8TTfsFHSUaxfazJqx9Q91DPWtH830PVh\/OtSB4WV0IHlip\/OeHdoBvTiiXoZ+DkDoIQ2vM3ioh55lJJn2LZ+KTmBHHtVzB9yqkHSwaSN6P\/nI6IFGOEwdCJffE5T+VWtuPt5PKZSmIVxgL3GTpLXTj9MypLzai\/CbaevRZyttyOe31u4NKKDyt5DA+cRFD+s2cqanspmQC0HwoiVXKye2hrjYLQbZknODsOyzrfkyQbA8VJR8sr8eaxshjXg2mOVmgLwgdToqq6zRo1jc+2d2\/vrAZ2GWdOfYr3aqXaFpaTjkIbHqKUv60NpNqW33xOTV2LfXQ9eth4Gyvb5VUBuSi4RBmEORfviwvb2F\/Ae\/V7rnujHN0igAishn4n4DId9PilZrXPie8idXtzvMfbMXOFSWTTYMIG4Hx0AjOAkTndgpxrpJhJ4t13JaztcfA0oAQZ\/jFPe2lge7ELtjShZy2FyLesKp0d0bO\/uU597EU+\/+iSRYJffYM2BTjo6xH7\/XisTHWR+28KC9AgDqnlj9vBRP4\/KqXuYR8EqB+oVD2wH9kphA9Om3HI9PWi3i6j+UogxtAVBSZ4vty9JST5RLLNXKsBEjPGudYPj2ATu0Hz3+SKh1VR3J8HbMXQBDdGN3L5sMk3w4eUtaqI+RVCDpijOEalNv26RWYpfSqtTJL0Nf3ERp\/OMEnjhWNfSxpQcQe145kG3QZ43ArQbQgbFZ7\/K61XEgZcXPUeCvT\/LDP9cDxcNpguKplpPmQrj+2Hx12NRl2UBCO\/HYmw2BB3kgbcVh3Ls6UOllJGzUYRUIFBvZoZ0FsusIH5kGR+ItQG0drm8FzfG2\/XtmuubrlHQyDQsoKt+Ucm2kJ3q4hvgX+D+NSPsrMlz+qOcmtIJr0dLkNJyCloXr+9XLxVSGm+xcVzte0mTRr\/zTrv9g8TzndN6G6MsRBm\/wLnblnwIXzSgCqAB0nkgoGgpNFTEKFCIKlPxBr1imIiRaE5FDARSPEKNQVBJLmoKZYYlHt70Hc68W8buUW\/mHOE8+T9MCeHsvuaygV0P0xCfDXPmh3R4qaxbC\/pRJ0GfjjlTACGnXW5o34Y1hdF5vVFDyfILXVPIGWt\/BnjFSj4kVIbVZtT8z\/SVFVFEMop5w2s+uSDDE0fKoX0d6T4pwk4RlsFbqB\/8zAvj5joHCtrJL4ekb638KKr0ZuyoXRXCaeeTrzk3yYkekadIWub8mtdUgQxf7pFGya4XWuEerYdboIZA4gnqbUgdgZMoDlMNu6+gIvKWnDsI3pCVWyTMz1jE8skSdpMoYUjUE7j\/mASuNqPtskCqbrZR04NxVTjl6B0RycBm6dMRy87BfWJE0iYDGEpyA4j7EK6g7xZotGvPsXoVBBaJcaZeJuhYBnRagWNV4bCrDF3wuOXhIYBbie1LvjJnLOy\/3JbRpk+kf2rwkAd0PycVMLRQSMUgEcYTKQHJ8mAXmcLtwIwD6CSqu3MjCtbqTZw\/yxGSv6zAmC1ID7AyO1v0z20+zf7OFaEp3VepTQFyzaVSdD9oPLJiHKLLaLgSVhiXJczGzu3f4hTuW31\/fcscyNyaBB9KzSeRddoPK\/7WVvBK+GQ\/5O1q9w33WyVdDxiBu\/zKbLaa8Jkoy+P4ZXCNMNRAzNN8LS25mOZ5e7tFM3+zMgFvvUdI\/kU7tgGpzfS000xiK3eBJomxETrwUgy0ITERDKPR+6zG+YdZ0pvo76PSAfCvcXrvZCiIofEP5m9TRCiQst6JfSW7P5DBH0fyvtuSpyw5hx4dYHMXj6n1fxuwvxsgwB7u2o82FtRZRw+VEFHQlb\/KdbpZVni7Iqm6aREiwLjj1QPtx\/onr5frLBl7P1ZX9yU3jbMptISZv1Ws0\/OTYCZZen2G8p+aRet34o1Pfl\/c6QYRfhMCwjPCs6pdo2rXfwlHdfMDqJFZEK1Ocsah9tUFKyLo97QpD2OorfR5F3DR2hdU5iqjzcqzQAZ31YSf3mwlO4kM7I+XJfedzxowUd0znoGPANuDKITtdLpQv882aAAVYt0bAXAWQ5rR0BRbE5Dz3e8tZmt1pBcs6kSqe6iywiyVK+PXFuhiF+zg0OATcV7D8L\/58G+5uvfQ2vtONZnKhgk\/CMnHRaoTnOIlJsH0LRnzHsUEAbV+azcVEmkszU1D1z6iVwCirg4fiiI4wBZKqf8HhCxnLwYjwXcc026L6Mtdg0f9CdxRHJLfr+U4EZ6hOI2eluwxUtIqIJeFfCOXjpSfZNXgL1fdym15hUYOfdjqvhl617zkVTNcKauc7P0EOGyFLY6f5FO5D\/7+U232j2PS8kuUhKyY6pgZnHRV4TRFhmY\/rxw67KwYbF1ULiL6ObkAyt56AUdWakg\/I923isCe\/GGniOYbcU3teDWWv\/F8G\/V8JFxWNwCkujLrxYS2yGF8Jr0FPFWWbQUXWSUD\/HGds2\/Q\/HTh\/P1KyQb2k8GJHvw57+Z\/fB1BHoMiDs0+Nox\/NuHVKGiSandB8JQ91Nm+Z4dcpETlK4+eQA\/UA8qJ0mqFlo0QssBl6yCToySPhMBvOI1ixJHZND+1qCVR8\/JkbaURmr8WhbV7sZSf+lU5JbpO8cWopgTFmaL\/\/\/KNvTRBmP+5eucW31wg\/41Nh0bThmExfH6eki3OhToSF80\/Es3U\/PoZx4daeKttX2xVtse\/\/cVzkunA+XjgF2jgv6vFw6o8hOZHiY4DGzErn3ZeAbDkztbfDWMsteOHPc6i7GVwpohasgXkwDhrH7p9sFH1Z+o5W24vXMzNHrBojWJk+t4Dlo4NX7zznJ0s690\/lyAA4Uo0VakAgQs8a6Yb5xypt67ODwBFl\/d6tlEpi\/cjBknKqG7xp35AAdMBdbB8KvnH3bmDL6GdcTBjOQDxG7THGmjtIhbdLEB13LFle4on3fOgHzqxYoBhm8oyzqu8wfQw\/50BBaDXZzfVEp5erpQhhfuszKLpTxS2\/NEEBdZ2ltN2sFMe76jMCz5OT8M2hxjnwpBe+WJt6Z+qy7q80X2\/rvHryn9bKwSUeJ3qIDAWMtKzX06xhg+MbzIzvWufeqMPGGuQ9PR\/6vbr4WWEpCxD6\/y23rxh2VXAUI3SjHO5mr42w5xXQY11OEjhxItUY7KdHIe4kBlqFRfGTExUVXjgWBe4M1XsSvvIuo3XCoqkjn9MpI8ovYn326RKyLJCpnhBCuGYrsNUJ07O+e5ireRnN7uMeZk3GQQniAICYSh\/NGWPiCKHLtu0N3lt6EEaWkq38qwNUruvdRVN8t\/DFOpBiORxcP6XXfzBBE02tgDAx37dyd3e+78dt5qQBpYjEoLOENw7ih\/v8Ry6tnI6r4yzNDnpGUkL\/gY23bisaVlBmaxqxIUXU9ulJRTBntl+wGrV9nyeSEYlLuUIFdCZP8YDqMWE2bFymIfU7Jgo4Mh3g+mEzeQzqCRiZxyTSTkwasBAEyhYXUChfPBHzf7SAQH22soEpHCQoKYu4s6oj+pjJFPBsTBl2tJCCvdTeEvz6wifDCM4vLk1AKgIE\/Afk3UdYXWkziLWHtAITQRWi+lvRynE5v81Vf++4okDIyu3blTLv3EBC+yKZrO3GXS0rJanXT\/J52U7jQ9HQVsCm\/lZxINWWDyX7saZ+bELU\/b+SFr325drRW4b16eoEc\/AJ57iTYQLdbrgYj2lb1Dymv3pe63Zfy7giCjQd5tDYkxaC6I3Uty+16TdF4pqage4v6z5KbacObtNc3CRx0379y5ogWQvS1ngLJUVx\/kAwh8OoYDC7j25JZPN3Vubq4MFpGjrL2AGHc\/EX4OK2Yow4Zp84aouYAmgY4yKYLh3rWpol3Tz6v1+R7DZau+QgFTuVn7pCWrNLi\/dcr1AQeWSzIswBIDJja0Tt3FKnB1rnkrjuMc40h3HlkdOOd+NLHMhcX6xxPrPhewI310Ylx989LDegZe1USjjXDpY1bTcohCa+aJOw\/fQS+B7lOdvq4n2hVe0Ei6nzxRpoJRJIOTNjR6LcMWCqMUC1szFmb0npuDW0A52IzUyGZpl783Yke\/ZEuc2NBN52KtuJi3VIUyEMTwXu3S5qTQFIbYJYswhpsLcXZI2k9LuqMdKu7kTzul8IQmJSWjohX+b9QEK7dP5JDivNHUj\/IAoejtz6cJ3th+5G4G5Wdoi65F0Qji2PCt68eLYsyPdNRJmXbLPHD18ySmsRSEtARmJmZxzgbf735BxabgVJa8rJ1khswGeDA9Mr+HTCquAbVcOB10ySqVRK0HE29UdIOfMxZ5iczQA61e3MzSsv++cDGZ07isV6xNn7j2LHCkh2DKZEIcfKlDlNC6oMwOCtv6C5cfS46g03pAm6F0KGX0fdiLCavgTjgdRq+LPNySMCuXVbFtAOLMzBQff8bm\/eXlVCij5sM162V7LpSvpQP8zBQHaDzZb9xr5x0SJdpuAzcafQ0KQiRxICTwbx+TlBFPnnx\/l3WKuAb7PvzS6odUEZfU3iaaHNsF25\/RdA50wQd9c8O8VJO4y7vrSC3IioDjG9c82bzJ2e8oEOnfBRTw6SffyMnyRTRjpxv9\/q\/xVnZxZJW+FRTLhbbkOJluzjmMmwTVSaNtv8uHZVuStHFGu3Y\/d8VGOxMm8qMAe+2P13\/1MB8nnT1jyGYjZqalMV+UtRTwPVVySPTRit97eFA73PYe5XBtH0cn4ChkbY5R\/hsdtw5CNDkco6Y+Vj2hO76hRuPaaZ5eE0cPGDQ+bmS3KN2oFIJ+Yrx8FkYF7+OjgTBMVAofjQP5sS8BXc1XwS2oZiZ797h4AZ1IFe2oj98xVaqeFuBjwqq+cwIg6ie7jdxZ4d6pFmahLrdS011zB2i6OuWFEz2f+40C9qngjCA2gNKwT8GpSm+0AAw7PXLGUekHImP8rAwKY9wyYITH9Sn49ROeJqBzvHunQlE7m3l5yq2AqsAahNz2a7XqbSp8Jai1bInxC9C0i3bMFTrWAWuH9YaKxbFdoph6btDIREvixmHXGdp+hF0AHOKSwzKHXxmbphuHmRxwpRiObYivtFQYU\/aceAwqoWMbEqaPn3hxxyj+rzvX5I8W9qCfo8nz8UqPve8PgSCowR\/Bb0FvZOnxNYTcSvuIiR\/fsWtG1nZ3a5VjRDhlzOETTMQB+Vxldq0kj\/8kP79rGZBU2DLEAQZv4gxrIjBmho15vzm1s2AkHtvOB8I+F2k5Vodfzb\/3Z49yuAYPXvDk2AkVCBMlnqGP1VdRgPjGDSoowyT9ka60MlJJDORikU7oz8fvNPvItt7lfJ1feJvy8LEClUqK51V2FWrdWN8adfnAW1W2j+qXPdBzyFCXGyUt+4Oen7PLobyahUdo2oMczT6Mv8txGFLI9Uc5i93LJB0b\/J5E1XT8cU7PYVB4vo1kkkT8IJI6zy8IywF4dcycULFhzcq6gkPTSO\/3IHn8wKGd88FxsD8JgjWjCcA9x5EQfyLiQRdHDwjseE9Bus8M6PKzJBiQCe56vC\/nkpgR8CTIxQFABRj2wSvD1nC8hBj0QhcwmlRaIcpvm2yFrXM06yqrdrQVNHK0SdAfiiIg0G8gL+aDFD8zakijP0eAZr39trkKV\/08Jb2rN+JqxS8+8pe74vyO0YFfb7ZAo3czh8egiA==","iv":"42752cdf3bbd18e337e9b586c9256729","s":"c0514defe0aac8ee"}
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