Marketing
June 23, 2020
It is important to start defining digital activities by identifying those business processes where technology can bring value. Image credit: Chief Outsiders
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","iv":"09d013b6d67374a3482e90f3dde13dfd","s":"5ab08b915c977c43"}
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