Apparel and accessories
July 21, 2020
Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Image credit: Burberry
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","iv":"69d7be039a163db8c0fba2bf91759c04","s":"e7d4dcfa5270dc2b"}
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Kudos, Daniel. Excellent analysis! Burberry’s short lived success has been so overrated.