Apparel and accessories
July 21, 2020
Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Image credit: Burberry
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","iv":"7148143bab14c36b5d8246344a99f951","s":"9218d7d194ab027a"}
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Kudos, Daniel. Excellent analysis! Burberry’s short lived success has been so overrated.