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Dec. 23, 2024
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Marketing

Why brands should cautiously embrace facial recognition in light of Apple’s Face ID

November 13, 2017

Apple's Face ID tech is still in its infancy. Image credit: Apple

 

By Danny Parisi

Apple’s iPhone X has brought the latest evolution of identification with face recognition, but how will this new tech affect the many brands that work with Apple’s parameters?

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Preloved items from Hermès hold highest resale value: The RealReal
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. What to look for when buying your first luxury watch
  6. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Global millionaire count to increase significantly by 2027: Agility
  9. Prada taps Emma Watson as beauty ambassador
  10. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
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