While brands including Target, GE and Urban Outfitters are nailing creating compelling Vine content, the majority of marketers’ attempts with the video application remain stuck on pushing products.
Twitter-owned Vine made a significant splash in the marketing world when it launched a little over a year ago as a platform for marketers to push the limits of creative video within six seconds. As the momentum grows around short mobile video content, the need for moving away from content that solely promotes sales is becoming more important in 360-degree digital campaigns.
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","iv":"30c2959bda9b243512424a3f2b40bd2c","s":"145484bec4f6bf90"}