While brands including Target, GE and Urban Outfitters are nailing creating compelling Vine content, the majority of marketers’ attempts with the video application remain stuck on pushing products.
Twitter-owned Vine made a significant splash in the marketing world when it launched a little over a year ago as a platform for marketers to push the limits of creative video within six seconds. As the momentum grows around short mobile video content, the need for moving away from content that solely promotes sales is becoming more important in 360-degree digital campaigns.
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ER6\/RjlinTEWtislMCTTQo9pgoB8Xb8WgdhTP16jqdes+baPO17a6HuTbcydfGrFQb\/JcBi1B7gUSOGDmX6OaLxe\/zoRpL7TGGo5ndjAl+XE6NG7D7fpiyG4Dwb+QH\/MSCP9jcj5GN7AeoygJzSuL7WoZhLE3kAVUWE1MWyLNPrCps63h5\/Mv75oxfq0+qrzPYjUKWQhjAtglgwctJH\/vK5a5ZD\/rePz\/P2zTkePM9+3R4oju8VM5TUgT0PRXSFHCg\/2u6xh4btxI3BAkrM27r4DCkjsvulIVI\/mJSH8vX8mvFued9mPI8UBrqajla8gMke4l94QTy517ygwj5sqgDsrwnF1riyF3NFFDFkpFKuuANzcwxqLl\/ePTRUdVfB7Stn9htNSF30nnon+79Jma7EF8rBy6tWMvYyo1AAoD09Q2I3JMhD4fbWYPa\/tNa\/HzPXgNIhxXf1g0iHoj6\/YfYhxXFs1v5zT1sZB3G5ijgb6kR6\/cpxu6dDGYFn0eNHqP9CY+YD38ppTE4u4ejMedJL38RqJkiQ+GItvVGmI1\/POdJh9RC88hwgpF80rISy+wplhRqKgFUG4bSojetz7gJsADxtaOuC5tf\/vhzemS2fU0Q7vTPCaoL5QNipqvGQRZUA8vfa1qzKE9eP3Ki\/WjmZD2NTD4lHwGdFWqlZAciWNpPIinEOGD1QgwZelVSj2rp694vlrlFUaxJKhi+D5g\/H0cn7R5UhLUgrK0udvqTkZ\/nKskwrfGOGvlNDGEAze1fQI+uQBL0d6WJjSpBIV95DoRP2b6h\/K1U\/kF5AnLlHly0uTkAlVQ9K2Iz3jmmknCp5az74VRCAqhMVuYnrhhLFTpKVHQ3OSMG3SA43x71Leq23\/PY0c7atIR6Rcyplk3sT8BkB6lXr7iPg941msMh0s3xcQqfi17X0CYt9JEKjsb\/+sT1H1+8NriXspwvLHp0OwErzVXo8OS08RuAasNkNWuO5I2SS2DJsrU2cDO+nOpmPg0Okla6NQDFLzglSzXjjXjZMizM+09oCs0lILEj7Q4wspcsa6dDhNgVUGW2PQbePTOJhwW7XkG+I9C\/d9A0Qiksqd+A0+lpaglvJb2WMmbonePBzyM0pqeA\/zfr8q\/pKPc0yxTiQ\/nAduk71X7X4DslUPydXfo8GBHSKt+iQEWpiDyMMZaf+1tb2Vyx\/BseXBHYgwE3giL7ty9TXnC9EkKqD4ltPVdvyHC3lnlPKhBzo3FhPovzPbyS8IFdWZ+PheJDanznJ+4JUy3CnC6KYCk1L\/6VBci9gk9fbzTd\/nNNBeBQNLMeKCVXIrttu5eEHOJUoBm8J2YRgRV30PDZKQ7gO0dTDj0rqhV7utKOwsvl4iROJrlv+dDnxFwMrXynG8b\/6L+uiRJDHiYuKbTTL5xJvfP8SuSmeUlZ9I9oPwFgQfuMmAmwHabF3S+oPWV7WmTHjeOn\/oAb\/U+OSFqD55yAf5DFulcG3vqxiODBKX8UNRDJpOgWFyrlvdlLseLZBHHOdBgeN1AkfB9bEPk3K2R8AhzvPDTlKPYePI7JWKALIP+a5ZjNO5NhIoRZNdeMaWQFALxBd0Meeig\/X80WUg+E1cv2ov1jFahmj0RJ5tC7MeN+g+W7yXADPoFcsoG2mIVKtfQRJYmmrHkw8Ld2B7lhx8l\/JX8aDvM+02y3OPdTtwhRxtW\/2Rdrb1\/dwhpQ2NRGwcWPiPeVjeBztIUeOJERMIlRAbdtP5diEkKMvgCHDK3SYDkI\/+boty3U+roe6l+up9Gw6NKiV7n9rvPSh6X0\/UvG7INKWEQ+TyJRliwFZ+atW8hDHObi2agBsHyFJ5jHdLdRiUrMQAWbj6UL1M0yIBsN\/XDfNbmYx\/griIt1EKq+x4Xt+EvGA7YQ+BfMhMnCvpvf1A2dnlB7GMIETIfUuZantfJyhm6TG33yQGAgCIEiOdOlK5+yqlhBWSdbHBJsOxSR\/KXsIBbu58nqFnqh4AanA9puA0Q2+lyuaWIV4wR8DXoFNAJPIay0NURPAoYTOcNypCt6uOSOX+dOgo8HT9amzkkk8TWkBDWqtK6Ty3FwOAAR2ZL342YXlrucPXRobTLlEmbzsL254OON7E+jb4adMnTf1QI5IVvG2y895uznP05yjwK7dIrRy6XwQRh0lJ7z3urFN99SHW7rN27IWgHDHkf3hYQUTZN3W2vaj3QCwb4evGOR99F248tNKXKvIW5lXf5fiZJwmWpPZwD9flF6O2T3xXERw7+pE8s1stpzKwAwLkQs+NdmIl7Pg6Bi2D2oWFIYxn+EQ2r0WoAg0lF9iRxeWSVkfSqyQElB6+JGKIzf6f302k7SoPChqP2gOaXFpw9tUW9Rhfb8+crV0523fephLzAvrnddPfDxwfDCB3kHch8oiToQLN5O\/zyZyJatJqvOiX\/wz4MZNaZ69w0xSeE6EBVjKxqgai7FpjTQVh3541ISusKUo+mAdZl\/3Zzzd2TEPos5WMJSLinMA\/xWor2Niv87xVytDOwK7iTSPwBdzX1DBAkGNlqetHrTraMpuCbZKoPqZvpKPjBDAY7zxa3od+DtV\/cfENon7M4nmV7ntsjv9v+64L4X+APf48PWUdMjYRcjnWCEiGuuYZNiww+IocYLP3J0wsLhDIPFq+hsaihoxUhubldZEyRz05FOu41vfRukSG0e78NJwHooL3xmXHkKpDan5MIyGj3JR+DUr2UmSIVyTwKqPJAYVrL48QEfSdX93LhDiHpDMLuDVhZOWuP52wzGZhtq7IAaYX4g9Dh\/xyNy9U4c3\/fj3yZA6W5hnZNYKvCiBF97VzaeASnlbEtsBG\/IlBy1r383fKvcMvyUZuG+wl2iJ4t78pyd1L76Yuq+2mkiXj+vukBQ\/zanQuTm3hmcMiiPNXsJWVPQduNSxjrGgzFBHGxjPVtEKsT9qk\/emBzKPHOdVfXTKriY+ketIP5+2dOC1f8j\/u\/2iGeZG4WvTisqsQYVlEWhfbuXPR2cidXtgPjkRDjrRKsQBDwlCU+qBxjEzL7eNLUba6RIBkKwCeoC6iFS+O9pJRlLDH59FfWug4HDOivb5aq1+y50v0ux1czJSD1fKBoMqBbbXGITw6sbAk2veflRLdX1Os7CtkhReS2VXEsOToskLMHxzPxCyW2x9Yz9gFX4i3wdD+sRcZl5BUw8ZIejj+YYylqAqL3p9ZgalGunWRUgz0V4AiXQc8PSs8Tav3EwU+PsRg8dRV9cDk+nEdN\/El4D+RgG1MeKBHIpQ4jxRdpySA92Z8Jpoz1EvLGhMVql8yqTkAQ0tltyqCTtngbCKml6nud\/ToSLtkD0vDUbdg+1dnIKtJ7GNlClDpisqc+5WesYYaDdfqoJoz19QL0DcRbXF\/elUYZHleS1iGm7dqG4qrCddR9mCHjBh\/hG34r6MwkBdvyW5eASBsbQHPx7L+t\/W7eR7ecndJuP\/8Enz6vF+2+4lK1SFqlhjaw0Wd+SGbzdpYC7NkqAgjTfRCFLKz0Xb+TgYsQ9e2Qi7Ij2xj2a4UAEgDIFRVdflIT\/phkhvMdOeoamJvnVftbA+om4dEJ404YKr+4zfOXJBcrZVVt4YnuNeLdroaIs07Vxg7dW72ywgcoCMqxEU+dbD03HM0BwPfEoJGRVSj0+JcEA4fOeZmV8fU0aWLyL18MMg+na1xX\/Gis6oAVyXKtZvXfK6QXiHaZKWaAiN2zhaVd6Y5KRR\/\/UfHXglPd5SeC5paCLhgzr6XEFcYaJuF99ptbb\/bssBwap10e+Chk2v2fVnMPfgkBeeQ+2092DAzfDjh9dGye0X\/lEFzIPGJM+Cf5+g4lBpg2SS4J7RbX2CT\/atR0wa7JWlRJP8hI1jfYU3W+0Gv3c5mfgWx0hJbKmaSeEpCSHhrzWbQ\/7YyeDdrjdTigMlXZ1JgyEVhWgOqbYVkmbK5wQeal+TnsDIue+KimzxJ8LanQ2jI+7CUPB7MRxIvIVSNFT5ipAu6Bsw5nXxfVq40HQKjlfP5hi+fiOMYyYzQfwKx+zvit6mptrFd2+BDrKFz73265aSVvHsPEBZgVfgs\/noZzsggXOHr6bptF9UgJUfXbV2UTPA5KwoXEqsZdo3uPle8wxJn7YpmEYpSmVL9eIwV8nC1IBAa+CxBMTOKKylaGKsliVywKUgurDQCT7LuZCZXDkwmvc62VhYX0Ru6v2FS75KKtoaNfzA+il7p0p6bfeBso7\/HBRTleu4jwdrAE+F3L3CRuR03GeOHRBiCzrLeDu9cTbwiakh0ad4Mv6ojoE1jOCVDZcKtV3nsC4EPuv0G4qAVbS1sael8su8uIj4G+KwFRImxvmhfJmbNZt3Kgh9yz2xi9Wi1UVSNWgwzfzviRLUgG0YadboxA1sZCmUrzc5i3uEavBEeVxKhpZahcFcQWn7YW0oc7e0K6CXK9bBDF79ojxageg630DIyYLijR+IPQ4IzkG\/G841R6ix2cQSH35SJ1HlrPApIGTcOTexC25Q7ZLJRCCXCiZJET6otzcNFdQ8wuZpWlCWt\/PDruu7bdx2FIbaASObtJ5bOQDD3BiP1pMr1sd3Tyk9MwlmEd5qGmRIoxpNvJdZQEN7Q1sq0MMELJaRCYzkDQlTA9vzzrYBrsPn48B8sm93Wj+hRqH4B9lX2nMg47O1i13x3ai1\/j+l9pzCKyUiB0HLJmC3lFjF7tLm52gSH1nLL8SpUNTLZj3AvWmsF4NcNipRpRKIcoCmznt3n4cq7aTAJo0+gB4fZio9r0uGdBOny772oA5c16DtQJf9GnLwRgvCXg+60Td5emx5TP9WIY39JYlMEWaOhIN8LmN4rvcQOIP0FcmdQ+DpKHZwMTmxfHxLtNUj1WMfNV54Z8L35coDeGAkyzS6rYqCet7uyQP9R3BK5jXT+7eEb4VCRbJf3B\/57RJTc6kwKh5dm4HY9ikIB3JwOL\/VBSjRLNCZZYoUJ7MQJdHR3w0A1jHG\/Q40mciaPzVkMCx0u0ongL59DZA19HmakW6BP0wcE0KBUDWGmXjG39VB1viyPTdrFRFfWlPDROGJCa0ebPH7LJ9LlnypgF31M76\/XcI9OeB5S4zAaBFH8WSEXGB5IIqdNH7ED+nYgG+qGswnhXpwm1Vsc\/8d77pTrhaTj1YIxdDlLp\/aOPQY1O4FAFzmcCNcPICsQOM2SKGDVX4+p\/cvKnLBDM\/VADLZ2g\/zERIQ07X51+cAUm\/fxMkcymDcY8FQvvGS+McnOFb\/GLGyq7CMNDW+0WnS4uDTZImfxLmodxnrjH2h9\/rJxTCIYSK9oz7QtFz1L4QikRpfSQZtTxZvThy6YaHApXsVY3of7uZQVJHysYFh\/XiIrHR4tNus+0oj6CdQ1oz0hWqC1NkU\/+fBQs7tn5YL71T5Dy\/8LM6CxFgt2gYilswMbmUWr3vSa5NBEsKIKkcp4I6HVAKcIj9ttB1dafRboatCYqmZyFD\/wPd3PPGI60r7uzkSia4IUhQ7zxBHnej\/Dej9\/cTc7lxuqxZfoP\/xhEK1Oum6ibFg5SEfa0ZhekxDLRRYVXb1cbQWMCaXqF39otP0P12zmBJvfKOb2Gkah\/zHgQBMZ7kyAUFOzjbTVOgFg9BbP4JwxZF2h0NzuZJEQYp7r4mdej2JNvrFLDGSXpzHUryJIPmKZEzEl2AlwK1nXZmAKdfRXnMh3oqh2UmRCdlqUTzLElejvVQsSVYPbeo2X4BvtGBh0nJIg==","iv":"95391800dbc65321a1c31afb9ba2c50a","s":"598dca5982691fc6"}