Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"c358b5604b69bbf639ca9a0d18f60ed6","s":"b5e6b768569da598"}
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