Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"fc31c99d36068b0647e2448a8c212349","s":"222c5c7a017aaaac"}
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