Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"4aecc791132a280bb47af217c29a00bd","s":"4cd1f10191d51313"}
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