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April 22, 2025
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Marketing

Why brand marketing is key during the lockdown

April 24, 2020

Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren

 

By Dianna Dilworth

As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.

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  1. Bon Appétit delivers inaugural Art & Design issue
  2. Actress Zendaya stars in latest Louis Vuitton resort campaign
  3. Diageo creates world’s lightest whisky bottle
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Prada sails into summer in new campaign
  6. YSL Beauty to launch fragrance activation at Macy's Flower Show
  7. American rapper Kendrick Lamar joins Chanel as ambassador
  8. DoDo reintroduces namesake with ‘Nature of Icons’
  9. Vestiaire Collective calls out overconsumption with textile waste campaign
  10. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
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