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Dec. 26, 2024
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Marketing

Why Big Monster holds the key to Chinese Gen Z sneaker fans

February 3, 2020

Guo Yanbo "Big Monster" at a meet-and-greet event in January. Image courtesy of Guo Yanbo Guo Yanbo "Big Monster" at a meet-and-greet event in January. Image courtesy of Guo Yanbo

 

By Yaling Jiang

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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