Marketing
April 18, 2023
Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
{"ct":"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","iv":"235845ddbf512bb3ec060da056bf4d7f","s":"79079c66dc963b78"}
Share your thoughts. Click here