Marketing
April 18, 2023
Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
{"ct":"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","iv":"08040059948bf4beee96eb1fc00a2577","s":"4ea1a6cd5879d3ee"}
Share your thoughts. Click here