Luxury Daily
The authority in luxury news.
Dec. 26, 2024
  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. Balmain enlists virtual faces as brand spokesmodels
  5. How can luxury brands tap into the back-to-school season?
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  8. Wearables, AI at forefront of 2025’s digital trends: IMG
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Galeries Lafayette unveils plans for second Paris flagship
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Columns

Why a mobile CRM strategy is key

September 6, 2011

 

jon-jacksonBy Jon Jackson

Consider the irony. Wireless carriers spend billions of dollars to acquire new customers. They spend billions more to market their products and services to consumers, and even more billions to subsidize handsets to make them more affordable.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. Balmain enlists virtual faces as brand spokesmodels
  5. How can luxury brands tap into the back-to-school season?
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  8. Wearables, AI at forefront of 2025’s digital trends: IMG
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Galeries Lafayette unveils plans for second Paris flagship
VIDEOS
More Videos

MORE IN Columns
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
Luxury Unfiltered: When brands fall spectacularly short on client service
New York borrows yet another California policy affecting luxury brands
Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
Luxury Unfiltered: How empathy can save the luxury industry
Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion’s future



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman