Often, marketers roll out a mobile app because either their competitor has one or just the sole need to put one out there. When thinking like that, marketers are faced with many challenges and clearly are not taking the right approach.
{"ct":"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","iv":"6f7b4c397ae3be7405849a15f2869f13","s":"756c9471391982ab"}