Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
{"ct":"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","iv":"4548b7f5a384d0fcb20ec2ffa5a4b787","s":"b07ff98f7e042b22"}
Share your thoughts. Click here