Marketing
April 23, 2020
A recent Gucci Instagram post starring @sokothecat promotes family time. Image credit: Gucci
By Dianna Dilworth
When the world begins to open up after the coronavirus pandemic, luxury brands will have to adapt to a new order where digital will bridge the divide with bricks-and-mortar.
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","iv":"0110c753e26ce8d78b939dfba80fcc8a","s":"3156f55ca0cbc6f2"}
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