Marketing
April 23, 2020
A recent Gucci Instagram post starring @sokothecat promotes family time. Image credit: Gucci
By Dianna Dilworth
When the world begins to open up after the coronavirus pandemic, luxury brands will have to adapt to a new order where digital will bridge the divide with bricks-and-mortar.
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","iv":"49ff9aac3449b373e2e9a3cdda8eaa5e","s":"6b5e7b99b1cf97fb"}
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