Retail
April 28, 2020
Pinterest's Make-up try-on AR app. Image credit: Pinterest
By Dianna Dilworth
As coronavirus lockdowns continue for the foreseeable future, many brands are pivoting their strategy by looking for new and better ways to connect to consumers online.
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","iv":"ec706558686b4707290f22b7be1283a3","s":"c7df85b4419fe2a5"}
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