Retail
April 28, 2020
Pinterest's Make-up try-on AR app. Image credit: Pinterest
By Dianna Dilworth
As coronavirus lockdowns continue for the foreseeable future, many brands are pivoting their strategy by looking for new and better ways to connect to consumers online.
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","iv":"5a3c1378c01c864ad8a0dd7f560f45af","s":"b4d754382ea05d00"}
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