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Marketing

Which changes in consumer behavior will persist after lockdown?

September 11, 2020

Shoppers and staff are required to wear face masks in Neiman Marcus stores. Image credit: Neiman Marcus

 

By Sarah Ramirez

In the six months since COVID-19 led to prolonged lockdowns across the globe, it is clear that the pandemic has transformed consumer behaviors, attitudes and even lifestyles.

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1 thought on “Which changes in consumer behavior will persist after lockdown?”

  1. Fred Reffsin says:
    September 11, 2020 at 9:42 am

    I beleive the broader issues and implications for the luxury market are as follow
    The Myth of Revenge Spending
    I’m Here, I’m Safe and I Still Have Money
    The New Luxury Is Modest, Discreet and Functional
    Is It Really Luxury If No One Is There To See
    Luxury Is a Very High Price To Belong When No One is Watching

    These are game changing issues that many of the luxury brands have yet to address. The world post-pandemic is much more than the increases in contactless payment or consumption of alcohol

 
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