Marketing
October 28, 2020
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang
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OY18EAzxMe7a79tO9besjDejeeMbdUqA131qwljzyIQfwFa4zT\/WNx1OT71nWZUIQqwr0hIRo7Q2gSln6occ+4AYrNP9WcG1A\/fBqMMIqheRrwlN29HZ40VY\/VvShAwm4Parp8RKnqrCjGGZafC\/wYoAdERnHj6xIcFemV1SAxfhYHlxVX4YqPPtQ5Rbq\/KuQBP0E\/6XbBZGPKnSr1nK5TplEIAwgDp4Q5ZlCnBHjLz5QJK\/bPyfWVqtk7IYcU63Ra5NqdFWEXRcrVAQIl+tFvDBMh1\/AmAcsMQW+IVAU8CMfi\/ujmxHWmsRzNee3xF25zhrk4isybDXtjbgUUgqqU86oWkAUSMXMZRf5YkLp7TT4agWanhYqHMv\/DteCuntTo4grkgDO7jo+MTtEdqcNeIR2+q8VDomM5Adq+ntdwFLZIaMdu07sMy7GYquKqLP8IM6wA2eFuhfFo7YfdDvyiAuVqckUtac9hvAQbId4lmELk3iSs4d74bk4OJQOSZRFeWdk8rhKunI3T9iRyfxt9vVXZWs7Xpxg9UdK4QCRdDIMRtcnDd9IAbgVY3Goz027JJrXyPcS3\/nin\/I0XZDP8FDWlF+XULyKxqnXwja7iD\/7brq3xN1CateGh+A1fzyVeV+5ekIIZXKoRXcPeRPirDPttBsLkeQmi9Rwr7zqOxcY5\/aGBUm+GIUhfbdGgcir\/FdX5mlRgttGpQSpg4tpYBwKtuAaly6Qspo2wWTvOsuRHoOUVcrwAr00mNbNZ8eYSeAhOiSmSdKK19V9t9EUZHwEepR4EQl3h9fmYgP+A97yFhbxpQRT+J7K2pvnjIjHHTPe9M0rx9GSLFxu6UqeR5x7OnRzIcnN8pYVGwifwqTCgo\/7K3WSTNVqri2QwRykZy\/b9ODL1xRyAExIUGyNHS\/2BYQTXDgSxE\/711PyhXsxKLeDROeDqDrEjm9nhWh5fqPa1fMKjJ9eT7RE9quqHJv3r3+wYqWVCzFBS9mAp6XlCtg48Hx4zAmlb5zTjpYfc6yQMRKwiRWaDJcRuUnherMZxgMnRLq+2WnVtBkpHzpbVLZDa8EfNMMsvBO6sqYbjcS+12bMCmxMC+Sw7wpqs11yez4+Z0IsgI+mrSz44EFzqyx6t\/WrNmJ5wUX\/9nEyZVdebq+c86\/eJJ9LnBfB3\/+pqJ26CK44FySPTRg10r1LAJ8aFKAQ0wiIgmz\/cn05ITMWIFh\/0UBr40Tr608LX8qr3RY9ZRVeqUXQVl83su1kul7PtxcTDO\/jyz3SWbWi92lWKYXUd8l6CblJwMG3SP8LQmoJSfEYj5pIUb0yH3wo+1cZhW\/qGXyv3BieS8keofVclmGbSgwHR2+Pmd9JXx3adCQXhGI9oq\/jJv7CoLqwhfFZgYlTdtuasG0bWK\/tXpZrulIjkkiGGc6TlrFoO9fybcZ\/TsUGiZFEPb18nxAdqvV3bdE\/E+eE+pf225yut2kpE9sJVnynCDJe2dMmQEkVEHgtfWQYz7pOBEkNIneTzXCIeOxm+JTo3RawOhg2Kv\/A25sMjnPLXv8dGp8KddGlInUhx\/LPaxYWIP5noJags8e+u3K82KdvSeKnUeRWDDC880B0GXh0ki43um3A7KuUpP50eyBhmkA8UezQa4lbafojCNPxz7iHAadBJBEJq+Z+IfPQ\/E8m03imInLqu4YS4wRPRJhIXQbO8lAhmQYQW80HMxDHeR664RW1F7KdSzkGNymL5lcfyv\/9laTbawK97CprwGb5vKPEl4FdXWc1XO\/ak+lJ58Gpu4gxUg2CnZ5bcUu16gPo9uvFwtGHvY4N5JpwlLdc0H1f3HmUxpvZKlJ4HCG1MDmq1KXnSw+sm5VAVy46kZHD4YPUsgVo3JqT54vPDik6hx3YBYV0TrTAVW2TYHXR1zwRmEwI5YaXeIO6aklmpFJi\/d58joE0eINA3wSqZL6AgjjYgzx4AqzXhUiU4dGoEJ72jxdvVXNjjq4G1OI0xqzFkf3gpMnzRXbsAH\/5gGdWTmGEYAjdHll0d5KUi4Ve9nDtBLXLgpcpD897jnQGGOEN0YStPiD3PeUE0Zi3JGav\/7bF3xQjhKnXUP4t4T\/m0pClvULm8DBhvgdWorqbujKsW\/9Hv5JvtdYVqh1gRl5luAMekx+akEVtLkeWsBt9l73KIumRW\/4uYUAR6VncmBZNOXFNJsu6aBYXJWEwUwo37vwlmpgg1OtP8fS5qxUTPf7cie+l1W\/nbJlTFbiXRthonJUf95kK6DGAAHC5zHwk3VmColpIHbqtXsSkCxcOu+OlVxKoZKHHLJGOWaikUdGge4IbPiIBKicxQ7VfdBaEOEMqmiIu6b7vykW8JuZla\/p0n3TcZQ0O7RQjlGdzRYzhxmUJpVyzg14YNP0783oqhUd5fU1LMklhyxdN9mcwra6nc7HcLwNpY8zYslDG0kK61WVLKV5mWpzIpXl7ifvUnvo9ksB2gZqjLFLN+H4\/iv2F7ZbyEZKefk7TF5sfMUEbHrMDiEQXqq6rFxDlzk9TiB8Ug+i9nQ8SDuGB2WvBTD5mvIyf14fKVNl3Ftf7VgVj1epPgxR4\/kLgTiHVsQHrY01htHiSuWdaohEH5JZFfcJr+Uuvv3z3yrbvVpEORb7keNpZZqUHqvMgm3RqfPS6aOw9nu8S5avmx4mvdJtBh6O8sY8HRFw4b1lq+3G5S\/NiULMf6Qwms5oz\/r3Ag02fuogUiwdvPKeeDtQkEsScTBZAqNlX\/boVcvRUU\/muUkMIDb3xs8gPpIX5z6kvQVk+3AMV0niYdo2rkohNXCxVgwAaNwXRrzV+4VXjHXbMEmCASh30D4FRyclewtlDxPNCq8ZrKjVB\/0yW2\/1hYyNWyugL5ydNCvVPQLRdKc8cW8rvS5xELCiRoJSdtZQt0HoQl9vhUrnF3nF\/xjwk9TDDniA3HNE4wuVA9AWsmW\/\/07Q+ocYuyE1HtnQ1vEbTwbTzHA4gY37iPOalTS4ghfIrtqWH796yoJF0kxxnQJKI33zibk6ZaS1XhIw\/mqIzmZt5xG0BifDtXy6APbXBd+QdeH+iW6Y4KdL3tDaFSvWDKIiIFZAILV9OP5OTPP36HJEjd5hw1KAOLzJZiMhEm53QtZUPtyNJ\/FcrGp7\/OU7y8cnbDLcC0DYjz9DjCSvaEmmWj+hqvpi4unS+CTW4TGurI5cjNiWSC2rmw+Hy6ZrgalyT8xsn6sN2wTkbebHx6DdmH9TDhwEkEU6Hnss0MN6jjbFRsVpfvoGRlZuWNOQZNaTuitjnkj\/US1Jv0VG\/2fD2Cvf5o4SoAdjGsBMcpgGRwYTb9Vou0eRUjYdcTIHB1+\/2OPEuKlmmkL7Z+uSNG3QyDX7XR+Ej4helwFHt\/ATBLRo+N0MvsDb0BFYpZ1XXr\/CGLAfK\/wJc2txF1xvdb6XXy4zV6YJl7OFzYy8+kp6JiUft\/pGKRF5NV58mxtxTAXhuNtdKo1mzInFwPdhFHPAb02rjjVIUlOqMX9S3Y9FD2oCxHlZYFhDGrlusRBHq4ELLQQHND2OGZLYHUuG6lf2t2Jz4Az9J1rBvd24XgQAP09TyqOqXUAPGk0f6WiYZPzp\/bbYTyF\/EEDNuMLN9iuLXEDt\/iIYh7a5itabJv0\/bmtRRrw1eyZ6FU\/cZUuoifuGVo\/IQJifu9EhNhTM5JhPNPLUhdCf\/xCk855t6lxYJ1Z+BegWJgwBbgCBPbefqUWDT+Mc+PMhYGWjRrACkRwU1xM8XZ0z\/QZ2b+Jur4LqkvbLOmpcEMadqH08kBL0s+S3FJEmx\/IOoDPq1TtbZZRXaT7UQc2HI6hZOB8135OTbaSEc7Yk\/w55LlY\/CDkspSKgVp1c+7YP1xgGKCjSlHya6y2mCjzoiuEQUFm7ULRLRxmSkY70+uppzl1QqOIRyykx7xIkEL1PM5TTYpi6g03tTTeh10bp6\/ezhgosCUPUseZwDtE3ln5hmvDkYUydK9c7K7XNS\/5UIXsGetk4v6XVsviNzwIvw8k1hNz0sz287\/h3w25Uwy9a9CO28JEFG9fDl6BFdsi9c8I3ck60f10MFxt2vzdSWELRXogJRdYTYRkL\/dxWiStYOk1TJ3EGq4EZWlKx1nO8\/KnT0biVMhgWYSe\/duMx2WSM3SMwNMgiQ8ag4cbB4NOJKR7XtMw7P6Oa69crnQ5ScWgrjsTxbJ8FvM++b7wbCpOFyB7hfeycQDQuYLLCjCwjJ3u+OnpYQ7v+XV1eOvLWrUJILkGUcENzjfNhf4NlbxqpH7uJK5\/9ReLo9ma3Oi\/gdQU8drPBvQQ5011ko\/Pl9jzkOHeR5ZXFknLfZhjkSFybFzbrHzxde\/Qnosvd4DVac50b4jPsjYlchn8KJGc9Oo8lWiFdXoHMAh58WtPWV26MY6fjau+MBE9ad+aPeZ9ifdosTQ1bgQi1IC2wcm7euKyU31K0+9tafBc++wejj80rnFqNU6Fx+YASR7agfV4OeqaDA0pZPGQ96nNXJU5JCnIUhxRmUzao7YUdIn98IVqrFk9eA21EkQa90sAuKvk28Hzw3ej+MpW5wsyV53FBLqkPvi4btqf5TQeRDSEjoxT2QkEjU=","iv":"baadaa4e2d85dc70d89969d4a99fcacb","s":"c0c590945214d6b9"}
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