Apparel and accessories
September 28, 2016
Old is new for Reformation
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","iv":"631eb659bcc676b26a5cdbee541ce392","s":"e99a7b3ff29f1e3e"}
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Great article with lots of valid technologies. I think brands need to get the basics right before investing in most of these things though, ie their platform, back office, fulfillment etc. Most brands I work with are stuck with terrible legacy systems that are holding them back.