Columns
May 19, 2014
Alon Even is vice president of marketing at Appsee Mobile Analytics
{"ct":"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","iv":"ae048bec6adc29129922f24bfd350ee8","s":"92b54c6732f9d8d8"}
Share your thoughts. Click here