Luxury brands desperately need to step up their marketing efforts during the post-purchase components of the purchase journey, since they may be missing out on a chance to turn brand loyalists into brand advocates, according to research from Condé Nast Ideactive in partnership with Ipsos Mendelsohn.
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","iv":"d65571054fe1aa3c148c2673ab806aab","s":"2b7cf179a620e698"}