Luxury brands desperately need to step up their marketing efforts during the post-purchase components of the purchase journey, since they may be missing out on a chance to turn brand loyalists into brand advocates, according to research from Condé Nast Ideactive in partnership with Ipsos Mendelsohn.
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","iv":"32307235cad7a7704ba06a877ee3d7da","s":"4feb7f531b2b5a6e"}