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When disruption collides: Gen Z and the metaverse

February 2, 2022

Two major disruptors — Gen Zers and the metaverse — are changing the way luxury brands connect with their customers. That starts with the brand story. Image credit: Shutterstock Two major disruptors — Gen Zers and the metaverse — are changing the way luxury brands connect with their customers. That starts with the brand story. Image credit: Shutterstock

 

By Daniel Langer

Luxury is the creation of extreme value for customers. In other words, it is how well a brand can trigger extreme desirability.

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