Marketing
January 18, 2018
Supreme has been successful at creating a club. Image credit: Louis Vuitton
By Sarah Jones
NEW YORK – Luxury brands should expand beyond experiential marketing for goods to focus on curating branded experiences, says the president of Vice's Fashion and Luxury Group.
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","iv":"16719748df7d1b6d79ceb6d7eebbcbd4","s":"9e2d3d8339dfa8bb"}
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