Marketing
January 18, 2018
Supreme has been successful at creating a club. Image credit: Louis Vuitton
By Sarah Jones
NEW YORK – Luxury brands should expand beyond experiential marketing for goods to focus on curating branded experiences, says the president of Vice's Fashion and Luxury Group.
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","iv":"0fec7cd7b5091f17b38cd5f30f8e6267","s":"22dc2639b7df7873"}
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