Marketing
January 18, 2018
Supreme has been successful at creating a club. Image credit: Louis Vuitton
By Sarah Jones
NEW YORK – Luxury brands should expand beyond experiential marketing for goods to focus on curating branded experiences, says the president of Vice's Fashion and Luxury Group.
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LrE6wCGpdxQ4giqihING7L8TeGD2mH1g9eGoV709uP1f6jzFyiWwP\/0bj\/EBbvK51beyCn4Tj8s358nkI77Bb2R6gHPWuToWHRh\/zt0wpfL5lgkKu9LTz4+xzfgexZUulT\/pJmHGCZ+DoA4gSKgARqhMo2+zd1HwjpsCjD+9BowYbzO87G2JPyTgfb9XPX6mb1\/nR\/iilSgMkNB+cEE+aZzeFRZq3JU3Bi95jjwvrzfhGbR3d\/AmE8NeyIjhZw7FqTLpMJrOseHrFtcmfccuINEg1ZLgIHW4GIgJV7ESPcwDYz1oSyy3\/TLM22dPQjtieUHdpfnlyFxwcJPKcCsjCU4fioGSZ7puO7cS7TWvMXFdYA\/GMuP1v76\/wS2HdGyswFmynLivcQ2hc1dE1ebm7XAEqi7MA+U2p5RwE95XBiT1kRcY1uL859CtFHRr1KBYRirSYb\/mYaWwciB62ZhkIqpdyc+zrFz6p6wvisab06PCnA2iT22ImFsv468ZiOUC0Inb3LQLnOnqs0TWRKBLLinTcbSxgvEGPEPSvCfzymdCDJO2+otJ1bFrjL4jlFh1CsBhXgLn1RmOPN0RxN88OY\/eRxfgEPGDsQwAMRNITKBh6zvI7RnwHUvdytVh6LLfmekfL8k1HhLMDfaZYThEjjdYAs38aOEdxYT64O9aay5t7x1YiMwKylkUUhnOvWrdoq\/NjaaiXroe0uZVl7Plen9nEx+6EwQxlCEiukeOhdeBvLCYUamra2YUQ46wWZuSRCM\/Cai8tM5KCHQVEQ3jkarwMeRiKd2e\/kGTrSm5KtMgpQWqtDgzQwhdR497bQKZOIiPJIh7SkNW1hI3K+3RM9yPvVDgtuhWXCY8O9WRW7JX0uXJ0dv0rSRKULWVyMbG9fZG6TQh4plivMpAH+eBtj6dqb71hFidnIDu9cpK7KskxaCdL1xVkxw8vZMmJHC1oVxejpf5N0GidwYJQKn2\/ZlRK6PSOXgBcTcUlujNOOtYR2KQD\/Vv8OAJ7Re5+k3Vx4aLpH5erg6NB237AMP6SbwHSuEnvMYZVTXZGwyawGv+t6Pl9Mf1b5YuH0nipF\/fvNyysR3YGpwSIX+aaiYWbaMD+otjAyKvOM2OSftypYU2E+URv5TDZvgQ9q4x64PqTpbzcYvLEJTkVcDn6W6h1Nm5er9FPMLflEboBfynBU\/CEkbEV5hemKOkw8QrIjPG2kB0fcfnxTQAmWJNwDms\/mh7QLC7OghDpaEW2VfAMugrVX4++LwhofgPhc4muMWYLrWtUD91QGUxmJy4LkCUofBISVWC0IhkWAsYi6\/iibvh1rzZKPv6uw0YWNarui+d5Bcwhl+tE6dwELC++2je9EPXRdVgiq+mIBlcff+2z5FcZ0AHaKb2OU4OlE+42HsgnSJFwkSkTWhtk2kCOfE7LnHzOXSEM1QLsvqvRRchEgvUP+tn4EM1vk31UkjcUUL1ZCT2Jha1KMWeOHUhErugDUAyDLWPRxAQKUNjngoitJTyBNWmC8cwD9qp2V3cMopOT1BUhNz6cMf\/y0i2yJOJL5l6MAqXzQ9BUbi89aLuMUv+63G8fty7mQ1GXvvEw1MAXpZGGDiAXfihVPJ9CDMYRzGUH+O9L602fNnHsdmBrsdY\/6Phv8HqWdZNPQ0QCsOhZ8IucLVstoOeCzJlMkynz0UNtJ8wtjYU\/YVxE3KsBSuHZlCvWywm\/\/5mZpg4MP+Kbkz+buqQrt2b33IvmF3MmStsteykkl+lxvCqhXlEyAR55S\/fdJtQDISYtaMaTWq0T8Vqd2JcWlaba3C1No7dLg7793gxh6vDqYANmTGqY0LZvZ+jM50UdrnvsD76RCfQwS63Q\/55cWEQiXFrRN1iOuSwRqX7svhW7cCH88xaFsA0rRUCC0js4vXiPINa3LGodBnTb3uNIY4kSUAjG6ppOjSD2W1RXt69Nb0iUdapXer0qwgxA+zq1Hz24zD7cZxjgoI8zoUq3uKd677LIZrmeEOUgHxB6FwImscbB6b2wNxn4m+ud5CmrGqhZO2N2\/NcKrcQkHy4thI3eu3e8DhK3pHHc59cFLc+AfxjzsKf3kGdIkarbgXshhrmsHZVOS7cre7HcAXmWLlLjAwHryf5QT44YpT4JI0xG7dsA1+7P8\/Wjg2Ct24oVWblPYEGxErhmo1rEDzUNPjDvtkZcue9dcSyyaGgiwp8\/BwND46Q7puq70R1OheiQ7uliLXBUIxB1HzgzDdE00G2xhNE+r\/FaUAi\/VA75PkeojMnDM3bnNxzoHd7\/8L6XjF+sQI8ggb+u+xEchqsx96DsO8qZI1lGek934bKo60u907dPL7Q450CL1xuRwhq33kX65b7LLOZ6YHy3bD4x6Dir7FB2f9XoIRffyzU\/vpXaZSb3GT9bFhs6E3O00a5ConnXmFgf\/s40HN8\/uFaPRE4xZ94\/0JX7DScf9bP\/nBSSXWU7zmok1FCu3q0izLWboWEJyxXQoNdAonKTAxnrps9D64vjufTxoSoRoP8lPisRjvnoxnGNxT7M+GCEfpp1NHsx0IusNoPFY8MKGQIKOqU3LoJCjo82J0yowe3PZDFv9R9wJIuDAfMw4gTHqnDfkek\/jbRvyQsWjlcLTUe1wB4a7BFsvn2kf1XH1wfDJNGqsuqr5Bl1qTQhkIcyK8SMVAZr0m59KgTuYem8xf\/nH1k5IPnDw3unrQgCgLpmBoFH6ZqVJRYpl\/smPuB7+ko+Lqrr0SebgE2yX7xmlnoyu6s4ywZOBDU19L9YRu0P9VmfEUAt2z3Tg\/V1ur+bOq6GjFVMVSqVbDiZ3MMkbgqfGcQuRAe2ir3STK2CM15S2T0XAJ4QiaF\/SpxxPrxespJAL6y7KG3NAg+kvAsXsbBt6kkZiV8viRE\/n3Y004k9M5Y1gXuTk0GEp47evJL8R682dxulFf7fHNXKAtqMnl2L+BVNd7O6Dlk4FURkDVXZk9iNhtbG5rsMQhgoqN9Dfbql+\/2OEvvmgbtB1IpDIiK3H4NBLOv8GDurrtwzTtEzg3oSqlJLHru3qQsEB+2Diy0LIQW01eugIpunKCp8EqLJT2gfRQmT79o1MXQXWXKj7c6LWl\/m9Ca5+bMUUS3NLnU1lvpNUVHIV8DBpcLxRiW4P\/9Ord2GZqLCXFqtU+xIItYlBfinatVAvl26YDwiT+HQoVWprg6wcPzBZuGtRQWvC0IjQlACo1+EELVfqKn0Vo6ohFr\/gpD8DZGv4ez4+q5AGxpabIaAksn2j6FrF3fjFfWtQXQt18BfKsdwzMy6LsarUW16nHsVAv1lSqBB39MYxwrTP4MfdLCzGQnz2BCFOp6akvKnWbFxguWnSZYjY59EOTuu7PjWkDYKPPMLP9TJYftVw9aYUJ7CFGstF3mBLwa+pDI4qzWbKoUVsQY80hQb6moccLxHQeqX\/ihqfdfJsthIS2TNKm7s+JuCl\/9Q2FU4bcI\/yD5fQrATSq6DG7vjtkqO6s2iiZHJ8wcXJyaxcJSzIWOiTsCH85dSSvWducPT+C1LrQoDdFUrK+g721KuG4rwzo8YgfNs2sQgoPBPHACKaIkzx1623eZswizojb8HwMdWktnIVGHKsYdwHkewlHCR935PDUXaylAbGEKZIWfO1SEYYBz0ZC7rp09K+ajocOuRZfV8fglB46dwtFXpLzHb0NPG\/LbH10XF3plevkWceJA3bqqtsBb1TeCViiMI4lMhAnjiP+a9WJmwrp\/5e9jrglIc3IiSW3Dt8sUp6fMSJeWSVfWECr\/RPEZizxH3BXv81cbrdrHG5osdWODKYIGdRklpaDkuV5emE+BBGC9jh9QBIzu6\/64vg4t+HNmicfs6Rg0E5wAo","iv":"b2758871bbc2618f8570ca1856ac1c7f","s":"cd7f5e8b36c2934a"}
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