Mobile
May 4, 2011
By Rachel Lamb
French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities.
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","iv":"607312e4bcc481f3357691b917f5b973","s":"a2b4146bf3171882"}
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