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Dec. 24, 2024
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Marketing

What would an Instagram with no likes mean for brands?

April 29, 2019

Chanel appeals to consumers with massive reach through Instagram video

 

By Brielle Jaekel

Reports are circulating about Instagram possibly hiding the number of likes from public view, as its platform becomes more known as a popularity contest. But the new design could have severe effects on luxury brands, who highly value the image-heavy application.

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  1. Bleu de Chanel dives deep with new campaign
  2. Luxury Unfiltered: When brands fall spectacularly short on client service
  3. Rebag reveals influence of celebrity style on secondhand market in 2024
  4. BMW sets record with funds raised for education at playoff event
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Baccarat pulls incoming CEO from Printemps
  9. Bentley renovates countryside estate in Cheshire
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