Marketing
April 27, 2020
Designer Giorgio Armani hosted a virtual fashion show this year to stop the spread of COVID-19 infection. Image credit: Giorgio Armani
By Dianna Dilworth
When the COVID-19 coronavirus pandemic finally subsides, chances are that nothing will go back to the way it was before. The challenge will be to translate the tangible into the intangible, from bricks to clicks without missing a beat.
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","iv":"173d22c5286371edc1e06d05e2f13a5d","s":"c3512212d612c0b8"}
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In discussing how luxury will move ahead in the midst of, and after, this pandemic will not only be digital. Don’t forget tactile. Beautiful look books, mailers – things that are rich and luxurious visually AND tactically will support the new uses for digital experience.
People are also very digital weary at this point and we need to look to other ways to ‘shake things up’.