Marketing
April 27, 2020
Designer Giorgio Armani hosted a virtual fashion show this year to stop the spread of COVID-19 infection. Image credit: Giorgio Armani
By Dianna Dilworth
When the COVID-19 coronavirus pandemic finally subsides, chances are that nothing will go back to the way it was before. The challenge will be to translate the tangible into the intangible, from bricks to clicks without missing a beat.
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","iv":"fb188362c1f72afac11d6d0c0d58d5b0","s":"0442d8078d8d525f"}
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In discussing how luxury will move ahead in the midst of, and after, this pandemic will not only be digital. Don’t forget tactile. Beautiful look books, mailers – things that are rich and luxurious visually AND tactically will support the new uses for digital experience.
People are also very digital weary at this point and we need to look to other ways to ‘shake things up’.