Marketing
June 8, 2020
Louis Vuitton has reopened stores in select markets. Image credit: Louis Vuitton
By Dianna Dilworth
As stores around the globe begin to reopen, it is going to take some strategic marketing to reconnect with consumers and entice them into bricks and mortar.
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","iv":"769f07d5a5f8af5f0c8cda4da07839e1","s":"932c8c236f161511"}
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