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What a luxury brand should expect from its social media director

January 20, 2012

 

By Kayla Hutzler

With the ever-evolving social media world, luxury brands have no option but to hire a social media director to oversee the brand presence and activity on these various networks. But what should they expect from this employee?

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Louis Vuitton goes big with temporary NYC store
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  9. Genesis House presents winter light installation
  10. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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